JFrog director sells 25,000 shares in pre-set trading plan

JFrog Ltd reported an insider transaction by a director involving the sale of 25,000 ordinary shares at $70 per share on December 10, 2025.

Rhea-AI Filing Summary

JFrog Ltd reported an insider transaction by a director involving the sale of 25,000 ordinary shares at $70 per share on December 10, 2025. After this sale, the director directly beneficially owns 129,165 ordinary shares of the company. The transaction was coded as a sale and is described as having been executed under a pre-arranged Rule 10b5-1 trading plan adopted by the reporting person on September 5, 2025, which allows trades to occur according to preset instructions.

Insider Trade Summary

Net Seller: 25,000 shares

Net Sell 1 txn

Insider Sela Yossi

Role Director

Sold 25,000 shs ($1.75M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	25,000	$70.00	$1.75M

Holdings After Transaction: Ordinary Shares — 129,165 shares (Direct)

Footnotes (1)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did JFrog (FROG) disclose in this filing?

The filing shows that a JFrog director sold 25,000 ordinary shares of the company at a price of $70 per share on December 10, 2025.

What is the reporting person’s relationship to JFrog (FROG)?

The reporting person is identified as a director of JFrog Ltd, and the form is filed by one reporting person.

How many JFrog (FROG) shares does the director hold after the transaction?

Following the reported sale, the director beneficially owns 129,165 ordinary shares of JFrog Ltd in direct ownership.

Was the JFrog (FROG) share sale made under a Rule 10b5-1 plan?

Yes. The explanation states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 5, 2025.

What type of security was involved in this JFrog (FROG) insider transaction?

The transaction involved non-derivative ordinary shares of JFrog Ltd, reported in Table I of the form.

Did this JFrog (FROG) Form 4 report any derivative securities activity?

Table II, which covers derivative securities such as options or warrants, shows no derivative securities transactions reported for this filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 12/12/2025 - 04:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sela Yossi

(Last) (First) (Middle)

C/O SERVC

1 SHANKAR STREET

(Street)

HERZLIYA L3 4672501

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
12/10/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	12/10/2025		S(1)		25,000	D	$70	129,165	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025.

	/s/ Shanti Ariker pursuant to power of attorney	12/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.