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  4. [Form 4] JFrog Ltd Insider Trading Activity

JFrog (FROG) CTO sells ordinary shares in Rule 10b5-1 sales

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

JFrog Ltd.'s chief technology officer and director, Yoav Landman, reported planned sales of company ordinary shares. On January 16, 2026, he sold 21,100 shares at a weighted average price of $57.28, 23,504 shares at $58.08, and 396 shares at $58.66, all in open-market transactions coded as sales. These trades were carried out under a Rule 10b5-1 trading plan adopted on September 1, 2025, which pre-schedules transactions. After these sales, Landman directly beneficially owned 5,868,641 ordinary shares of JFrog.

Positive

  • None.

Negative

  • None.

Insights

Routine planned insider sales under a Rule 10b5-1 plan; neutral signal.

Yoav Landman, JFrog's chief technology officer and director, sold blocks of ordinary shares totaling 44,? Wait, 21,100 + 23,504 + 396 = 45,000 shares on January 16, 2026. The reported weighted average sale prices were $57.28, $58.08, and $58.66 for the respective trades, all classified as open-market sales.

The filing specifies these transactions were effected under a Rule 10b5-1 trading plan adopted on September 1, 2025, which means the trades were pre-arranged rather than opportunistic. After the sales, Landman still directly held 5,868,641 JFrog ordinary shares, indicating he retains a substantial ownership stake.

Because these are disclosed, pre-planned sales by a key executive with significant remaining holdings, they typically represent portfolio diversification or liquidity rather than a clear change in company outlook. Actual implications depend on broader ownership trends and future insider reports.

Insider Landman Yoav
Role CHIEF TECHNOLOGY OFFICER
Sold 45,000 shs ($2.60M)
Type Security Shares Price Value
Sale Ordinary Shares 21,100 $57.28 $1.21M
Sale Ordinary Shares 23,504 $58.08 $1.37M
Sale Ordinary Shares 396 $58.66 $23K
Holdings After Transaction: Ordinary Shares — 5,892,541 shares (Direct)
Footnotes (1)
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025. This transaction was executed in multiple trades at prices ranging from $56.65 to $57.64. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $57.65 to $58.63. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $58.65 to $58.68. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Landman Yoav
(Last) (First) (Middle)
C/O JFROG LTD.
270 E. CARIBBEAN DRIVE
(Street)
SUNNYVALE CA 94089
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CHIEF TECHNOLOGY OFFICER
3. Date of Earliest Transaction (Month/Day/Year)
01/16/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Ordinary Shares 01/16/2026 S(1) 21,100 D $57.28(2) 5,892,541 D
Ordinary Shares 01/16/2026 S(1) 23,504 D $58.08(3) 5,869,037 D
Ordinary Shares 01/16/2026 S(1) 396 D $58.66(4) 5,868,641 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.
2. This transaction was executed in multiple trades at prices ranging from $56.65 to $57.64. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. This transaction was executed in multiple trades at prices ranging from $57.65 to $58.63. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
4. This transaction was executed in multiple trades at prices ranging from $58.65 to $58.68. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
/s/ Shanti Ariker pursuant to power of attorney 01/21/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

Who is the insider involved in this JFrog (FROG) Form 4 filing?

The reporting person is Yoav Landman, who serves as both a director and the chief technology officer of JFrog Ltd.

How many JFrog (FROG) shares did Yoav Landman sell on January 16, 2026?

On January 16, 2026, Yoav Landman sold 21,100 ordinary shares at $57.28, 23,504 shares at $58.08, and 396 shares at $58.66.

What trading plan governed Yoav Landman’s JFrog (FROG) share sales?

The sales were made under a Rule 10b5-1 trading plan adopted by Yoav Landman on September 1, 2025, which pre-schedules transactions.

What was Yoav Landman’s JFrog (FROG) share ownership after these transactions?

Following the reported sales, Yoav Landman beneficially owned 5,868,641 ordinary shares of JFrog Ltd., held directly.

Were the JFrog (FROG) insider sales executed in single trades or multiple trades?

Each reported transaction was executed in multiple trades within stated price ranges, with the Form 4 showing the weighted average sale price for each group.

What do the weighted average prices in the JFrog (FROG) Form 4 represent?

The weighted average prices of $57.28, $58.08, and $58.66 reflect the average sale prices across multiple trades, with detailed trade data available on request as noted in the footnotes.