Were Yoav Landman’s JFrog (FROG) share sales discretionary or pre-planned?

The sales were pre-planned under a Rule 10b5-1 trading plan. The filing states the plan was adopted on September 1, 2025, meaning trades were scheduled in advance and not necessarily timed based on short-term market or company-specific developments.

JFrog (FROG) CTO sells 75,000 shares under 10b5-1 trading plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

JFrog Ltd director and Chief Technology Officer Yoav Landman reported selling 75,000 Ordinary Shares of JFrog on May 14, 2026 in a series of open-market transactions. The trades were executed at weighted average sale prices between $62.61 and $65.15 per share.

The filing notes that these sales were carried out under a pre-arranged Rule 10b5-1 trading plan adopted by Landman on September 1, 2025, indicating the transactions were scheduled in advance rather than timed discretionarily. Despite these sales, he continues to hold a substantial direct equity position in the company.

Insider Trade Summary 10b5-1

Net Seller: 75,000 shares ($4,816,295)

Net Sell 4 txns

Insider Landman Yoav

Role CHIEF TECHNOLOGY OFFICER

Sold 75,000 shs ($4.82M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	5,800	$62.61	$363K
Sale	Ordinary Shares	18,614	$63.55	$1.18M
Sale	Ordinary Shares	41,034	$64.53	$2.65M
Sale	Ordinary Shares	9,552	$65.15	$622K

Holdings After Transaction: Ordinary Shares — 5,822,637 shares (Direct, null)

Footnotes (1)

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025. This transaction was executed in multiple trades at prices ranging from $62.01 to $63.00. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $63.01 to $64.00. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $64.01 to $65.00. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $65.01 to $65.52. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 75,000 shares Block 1 sale price: $65.15 per share Block 2 sale price: $64.53 per share +3 more

6 metrics

Total shares sold 75,000 shares Net open-market sales on May 14, 2026

Block 1 sale price $65.15 per share Weighted average price for 9,552 shares sold

Block 2 sale price $64.53 per share Weighted average price for 41,034 shares sold

Block 3 sale price $63.55 per share Weighted average price for 18,614 shares sold

Block 4 sale price $62.61 per share Weighted average price for 5,800 shares sold

Trades under Rule 10b5-1 Yes Plan adopted on September 1, 2025

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, non-derivative, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price"

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

non-derivative financial

""transaction_type": "non-derivative""

Ordinary Shares financial

""security_title": "Ordinary Shares""

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

Form 4 Insider Transactions: What Each Field Means →

05/18/2026 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Landman Yoav

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

CALIFORNIA

94089

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CHIEF TECHNOLOGY OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	05/14/2026		S⁽¹⁾		5,800	D	$62.61⁽²⁾	5,822,637	D
Ordinary Shares	05/14/2026		S⁽¹⁾		18,614	D	$63.55⁽³⁾	5,804,023	D
Ordinary Shares	05/14/2026		S⁽¹⁾		41,034	D	$64.53⁽⁴⁾	5,762,989	D
Ordinary Shares	05/14/2026		S⁽¹⁾		9,552	D	$65.15⁽⁵⁾	5,753,437	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.

2. This transaction was executed in multiple trades at prices ranging from $62.01 to $63.00. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $63.01 to $64.00. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $64.01 to $65.00. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $65.01 to $65.52. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did JFrog (FROG) CTO Yoav Landman report in this Form 4?

Yoav Landman reported selling 75,000 JFrog Ordinary Shares in open-market transactions. The trades occurred on May 14, 2026 and were executed in multiple price ranges, with each block reported at a weighted average sale price per share.

How many JFrog (FROG) shares did the CTO sell and at what prices?

The CTO sold a total of 75,000 Ordinary Shares. The reported weighted average sale prices for the four trade blocks were $65.15, $64.53, $63.55, and $62.61 per share, reflecting sales executed across several price ranges during the trading day.

What type of transactions did the JFrog (FROG) Form 4 disclose?

The Form 4 disclosed four non-derivative open-market sales of Ordinary Shares coded as “S.” Each transaction involved a separate share amount and weighted average sale price, all categorized as direct ownership sales by the reporting person.

Does the JFrog (FROG) CTO still hold shares after these reported sales?

Yes. Although the Form 4 reports net sales of 75,000 shares, it also shows that Yoav Landman continues to hold a multi-million share direct equity stake in JFrog, indicating these transactions represent only a small portion of his overall holdings.

How were the JFrog (FROG) sale prices for each transaction block calculated?

Each reported price reflects a weighted average sale price. Footnotes explain that individual blocks were executed in multiple trades within stated price ranges, and the reporting person will provide exact trade-level prices and share counts upon request to regulators or security holders.