JFrog (NASDAQ: FROG) CTO sells 700 shares in 10b5-1 trading plan

Rhea-AI Filing Summary

JFrog Ltd director and Chief Technology Officer Yoav Landman sold 700 Ordinary Shares in an open-market transaction at $99.00 per share. After this sale, he directly holds 5,538,338 Ordinary Shares. The transaction was carried out under a pre-arranged Rule 10b5-1 trading plan adopted on September 1, 2025, indicating it was scheduled in advance rather than timed opportunistically.

Insider Trade Summary 10b5-1

Net Seller: 700 shares ($69,300)

Net Sell 1 txn

Insider Landman Yoav

Role CHIEF TECHNOLOGY OFFICER

Sold 700 shs ($69K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	700	$99.00	$69K

Holdings After Transaction: Ordinary Shares — 5,538,338 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 700 shares Sale price: $99.00 per share Shares held after: 5,538,338 shares +1 more

4 metrics

Shares sold 700 shares Open-market sale on July 7, 2026

Sale price $99.00 per share Open-market sale of Ordinary Shares

Shares held after 5,538,338 shares Direct ownership after transaction

Net shares sold 700 shares Net sell direction in transaction summary

Key Terms

Rule 10b5-1 trading plan, open-market sale, Ordinary Shares

3 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Ordinary Shares financial

"security_title: Ordinary Shares"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/09/2026 - 04:15 PM Accepted by SEC EDGAR 07/09/2026 - 04:15 PM Learn about SEC filing dates

FAQ

What did JFrog (FROG) CTO Yoav Landman report in this Form 4?

Yoav Landman reported selling 700 JFrog Ordinary Shares in an open-market trade at $99.00 per share. The transaction is disclosed as a routine Form 4 insider trade for transparency with shareholders and regulators.

How many JFrog (FROG) shares does Yoav Landman hold after the sale?

After the reported sale, Yoav Landman directly holds 5,538,338 JFrog Ordinary Shares. This figure, disclosed in the filing, shows his remaining ownership position following the relatively small open-market transaction.

Was Yoav Landman’s JFrog (FROG) share sale under a Rule 10b5-1 plan?

Yes. The filing states the sale was effected under a Rule 10b5-1 trading plan adopted on September 1, 2025. Such plans pre-schedule trades, helping separate routine portfolio management from discretionary market-timed selling.

What price did JFrog (FROG) CTO receive for the shares sold?

The Form 4 reports that Yoav Landman sold 700 JFrog Ordinary Shares at a price of $99.00 per share. This per-share transaction price is explicitly disclosed to provide clarity on the value of the insider trade.

Is this JFrog (FROG) insider trade a buy or sell transaction?

This insider trade is a sale. The Form 4 classifies the transaction with code “S” for an open-market sale, reflecting that 700 Ordinary Shares were disposed of rather than acquired by the reporting person.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Landman Yoav

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF TECHNOLOGY OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	07/07/2026		S(1)		700	D	$99	5,538,338	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	07/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)