JFrog (FROG) CEO sells 25,000 shares under Rule 10b5-1 plan

Rhea-AI Filing Summary

JFrog Ltd. chief executive officer and director Shlomi Ben Haim reported two open-market sales of the company’s ordinary shares on February 5, 2026. He sold 24,300 shares at a weighted average price of $51.91 and 700 shares at a weighted average price of $52.35.

The filing states these sales were made under a pre-arranged Rule 10b5-1 trading plan adopted on March 5, 2025. After these transactions, Ben Haim directly beneficially owned 4,741,893 ordinary shares of JFrog.

Insider Trade Summary

Net Seller: 25,000 shares ($1,298,058)

Net Sell 2 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 25,000 shs ($1.30M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	24,300	$51.91	$1.26M
Sale	Ordinary Shares	700	$52.35	$37K

Holdings After Transaction: Ordinary Shares — 4,742,593 shares (Direct)

Footnotes (1)

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2025. This transaction was executed in multiple trades at prices ranging from $51.26 to $52.25. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $52.28 to $52.46. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CA 94089

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
02/05/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	02/05/2026		S(1)		24,300	D	$51.91(2)	4,742,593	D
Ordinary Shares	02/05/2026		S(1)		700	D	$52.35(3)	4,741,893	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2025.

2. This transaction was executed in multiple trades at prices ranging from $51.26 to $52.25. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $52.28 to $52.46. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	02/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did JFrog (FROG) report for its CEO?

JFrog reported that CEO and director Shlomi Ben Haim sold company ordinary shares on February 5, 2026. He executed two sale transactions totaling 25,000 shares, as disclosed in a Form 4 insider trading report filed under U.S. securities regulations.

How many JFrog (FROG) shares did the CEO sell and at what prices?

The CEO sold 24,300 ordinary shares at a weighted average price of $51.91 and 700 shares at a weighted average price of $52.35. Both transactions occurred on February 5, 2026, through multiple trades within specified price ranges.

How many JFrog (FROG) shares does the CEO still own after the sale?

After the reported transactions, CEO Shlomi Ben Haim directly beneficially owned 4,741,893 ordinary shares of JFrog. This post-transaction holding figure is disclosed in the Form 4 as the amount of securities beneficially owned following the reported sales.

Were JFrog (FROG) CEO share sales made under a Rule 10b5-1 plan?

Yes. The filing states the CEO’s sales were effected under a Rule 10b5-1 trading plan adopted on March 5, 2025. Such plans pre-schedule trades, allowing insiders to sell shares according to predetermined instructions, subject to regulatory requirements.

What price ranges applied to the JFrog (FROG) CEO’s share sales?

One transaction’s multiple trades occurred between $51.26 and $52.25, producing a weighted average price of $51.91. The other ranged from $52.28 to $52.46, with a weighted average price of $52.35, as detailed in the Form 4 footnotes.

Who signed the JFrog (FROG) Form 4 reporting the CEO’s trades?

The Form 4 was signed by /s/ Shanti Ariker pursuant to a power of attorney on February 9, 2026. This indicates an authorized representative signed the insider trading report on behalf of CEO and reporting person Shlomi Ben Haim.