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  4. [144] Freshpet, Inc. SEC Filing

Freshpet (FRPT) officer plans new sale after $3.1M August trade

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Freshpet, Inc. (FRPT) is the issuer for which William B. Cyr has filed a Form 144 notice covering a potential sale of 979 shares of common stock. The shares are to be sold on or after 08/26/2026 and are tied to a stock option exercise with the issuer, with Fidelity Brokerage Services LLC listed as the broker.

Recent sales disclosed for aggregation under Rule 144 include multiple sales of Freshpet common stock during the past three months by William B. Cyr, his spouse Linda W. Cyr, and related 2020 irrevocable trusts for spouse and descendants, with transactions recorded on 08/14/2026, 08/17/2026, 08/19/2026, 08/21/2026, and 08/24/2026.

Positive

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Negative

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Shares to be sold 979 shares of common stock Proposed sale for account of William B. Cyr on or after 08/26/2026
Sale on 08/14/2026 by William B. Cyr 41,203 shares for $2,987,294.86 Freshpet common stock sold during past 3 months aggregation period
Sale on 08/14/2026 by Linda W. Cyr 651 shares for $47,139.91 Freshpet common stock sale from spouse account included for aggregation
Sale on 08/14/2026 by William B Cyr 2020 Irrevocable Spousal Trust 1,271 shares for $92,554.22 Freshpet common stock sold by 2020 Irrevocable Spousal Trust
Sale on 08/19/2026 by William B. Cyr 41,028 shares for $3,069,107.63 Freshpet common stock sale listed in past 3 months section
Sale on 08/24/2026 by William B. Cyr 40,965 shares for $3,112,683.55 Freshpet common stock sale listed in past 3 months section
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
stock option exercise financial
"Common | 08/26/2026 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
irrevocable trust financial
"The William B Cyr 2020 Irrevocable Spousal Trust"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
attorney-in-fact regulatory
"as attorney-in-fact for William B Cyr"
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.
Form 144 regulatory
"144: Filer Information"
Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

What does the Form 144 filing for FRPT disclose about planned sales?
The Form 144 filing discloses that 979 shares of Freshpet, Inc. common stock may be sold for the account of William B. Cyr, with the sale related to a stock option exercise dated 08/26/2026 and handled through Fidelity Brokerage Services LLC.

Who is the person selling Freshpet (FRPT) shares under this Form 144?
The notice is filed for the account of William B. Cyr. The remarks state he is an officer and director of Freshpet, Inc., and that sales also involve accounts of his spouse, Linda W. Cyr, and related 2020 irrevocable trusts.

How many Freshpet (FRPT) shares are covered by the new Form 144 notice?
The new Form 144 notice covers a potential sale of 979 shares of Freshpet, Inc. common stock. These shares are associated with a stock option exercise with the issuer on 08/26/2026 and are to be sold for cash.

Which entities besides William B. Cyr sold FRPT shares according to the notice?
Other selling accounts include Linda W. Cyr, The William B Cyr 2020 Irrevocable Spousal Trust, The Linda W Cyr 2020 Irrevocable Trust For Descendants, and The William B Cyr 2020 Irrevocable Trust, with various sales of Freshpet common stock in August 2026.

When was the Form 144 notice for Freshpet (FRPT) dated?
The Form 144 notice is dated 08/26/2026. This date appears alongside the planned sale date and the stock option exercise date, indicating when the notice was provided in connection with the potential sale of 979 Freshpet shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR