Freshpet (FRPT) CEO exercises 84,000 options and sells 47,582 shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Freshpet, Inc. Chief Executive Officer William B. Cyr reported a series of option exercises and share sales in Freshpet common stock. He exercised 84,000 options at an exercise price of $10.23 per share and sold 47,582 shares in open-market transactions at prices around $47.52–$47.92 per share.
The filing shows an exercise-and-sell pattern across direct holdings, a spousal account, and two trusts. After these transactions, Cyr holds 204,585 shares directly, with additional indirect holdings including 51,458 shares in the Linda W. Cyr 2020 Irrevocable Trust for Descendants, 55,356 shares in an irrevocable spousal trust, and 22,867 shares held by his spouse.
The sales were carried out under a pre-arranged Rule 10b5-1 trading plan adopted on November 5, 2025, and the options exercised were granted under Freshpet’s 2014 Omnibus Incentive Plan and were fully vested as of December 31, 2020.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 47,582 shares ($2,278,259)
Net Sell
12 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
47,582 shs ($2.28M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock | 62,369 | $0.00 | -- |
| Exercise | Options to purchase common stock | 4,620 | $0.00 | -- |
| Exercise | Options to purchase common stock | 9,030 | $0.00 | -- |
| Exercise | Options to purchase common stock | 7,981 | $0.00 | -- |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock | 42,907 | $47.92 | $2.06M |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock | 999 | $47.52 | $47K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock | 1,951 | $47.52 | $93K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock | 1,725 | $47.52 | $82K |
Holdings After Transaction:
Options to purchase common stock — 430,655 shares (Direct, null);
Options to purchase common stock — 31,900 shares (Indirect, By Spouse);
Common Stock — 247,492 shares (Direct, null);
Common Stock — 22,867 shares (Indirect, By Spouse)
Footnotes (1)
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Shares sold total: 47,582 shares
Options exercised: 84,000 options
Exercise price: $10.23 per share
+5 more
8 metrics
Shares sold total
47,582 shares
Net shares sold across all reported sales transactions
Options exercised
84,000 options
Total options converted to common stock at $10.23 exercise price
Exercise price
$10.23 per share
Strike price for options exercised on common stock
Direct shares after transactions
204,585 shares
Direct common stock holdings following the reported trades
Sale price range
$47.52–$47.92 per share
Prices for open-market sales of common stock
Descendants’ trust holdings
51,458 shares
Common shares held by Linda W. Cyr 2020 Irrevocable Trust for Descendants
Irrevocable spousal trust holdings
55,356 shares
Common shares held by Irrevocable Spousal Trust for Linda W. Cyr
Spouse holdings
22,867 shares
Common shares held indirectly by spouse after transactions
Key Terms
Rule 10b5-1 trading plan, Options to purchase common stock, Exercise or conversion of derivative security, open-market sale, +1 more
5 terms
Rule 10b5-1 trading plan financial
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Options to purchase common stock financial
"security_title": "Options to purchase common stock""
Exercise or conversion of derivative security financial
"transaction_code_description": "Exercise or conversion of derivative security""
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
2014 Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan."
FAQ
What insider transactions did Freshpet (FRPT) CEO William Cyr report?
William Cyr reported exercising 84,000 stock options and selling 47,582 Freshpet common shares. The trades involved direct holdings, a spousal account, and two trusts, reflecting an exercise-and-sell pattern rather than a simple open-market purchase or sale.
At what prices did the Freshpet (FRPT) CEO’s recent stock sales occur?
The reported sales of Freshpet common stock occurred at prices around $47.52 to $47.92 per share. These were open-market transactions executed on the same date as the related option exercises, according to the Form 4 disclosure.
How many options did the Freshpet (FRPT) CEO exercise and at what strike price?
William Cyr exercised 84,000 options to purchase Freshpet common stock at an exercise price of $10.23 per share. These options were granted under Freshpet’s 2014 Omnibus Incentive Plan and were fully vested as of December 31, 2020.
Were the Freshpet (FRPT) CEO’s stock sales under a Rule 10b5-1 plan?
Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on November 5, 2025. Such pre-arranged plans schedule trades in advance, helping separate transaction timing from day-to-day discretionary decisions.
What compensation plan granted the Freshpet (FRPT) CEO’s exercised options?
The exercised options were issued under Freshpet’s 2014 Omnibus Incentive Plan and were fully vested as of December 31, 2020. This indicates the options were long-standing compensation awards rather than newly granted short-term incentives.