Freshpet (FRPT) CEO exercises 84K options and sells 47K shares
Rhea-AI Filing Summary
Freshpet, Inc. CEO William B. Cyr reported a mix of option exercises and share sales tied to a pre-arranged trading plan. On May 22, 2026, entities associated with Cyr exercised 84,000 options to acquire Common Stock at $10.23 per share and sold 46,814 shares of Common Stock in open-market transactions.
The sales, including direct holdings and those by spouse and family trusts, were executed at weighted average prices in ranges of $49.98–$50.97 and $50.98–$51.59, pursuant to a Rule 10b5-1 trading plan adopted on November 5, 2025. After these transactions, Cyr directly holds 266,954 shares of Freshpet common stock, and the exercised options were granted under the company’s 2014 Omnibus Incentive Plan.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 46,814 shares ($2,389,429)
Net Sell
13 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
46,814 shs ($2.39M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock | 62,369 | $0.00 | -- |
| Exercise | Options to purchase common stock | 4,620 | $0.00 | -- |
| Exercise | Options to purchase common stock | 9,030 | $0.00 | -- |
| Exercise | Options to purchase common stock | 7,981 | $0.00 | -- |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock | 13,215 | $50.51 | $667K |
| Sale | Common Stock | 29,280 | $51.26 | $1.50M |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock | 923 | $51.18 | $47K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock | 1,803 | $51.18 | $92K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock | 1,593 | $51.18 | $82K |
Holdings After Transaction:
Options to purchase common stock — 368,286 shares (Direct);
Options to purchase common stock — 27,280 shares (Indirect, By Spouse);
Common Stock — 266,954 shares (Direct);
Common Stock — 26,488 shares (Indirect, By Spouse)
Footnotes (1)
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.98 to $50.97. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.98 to $51.59. The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Shares sold: 46,814 shares
Options exercised: 84,000 shares
Option exercise price: $10.23 per share
+4 more
7 metrics
Shares sold
46,814 shares
Total Common Stock sold on May 22, 2026
Options exercised
84,000 shares
Total shares from option exercises on May 22, 2026
Option exercise price
$10.23 per share
Exercise price for options to purchase common stock
Sale price range (lower band)
$49.98–$50.97
Weighted average sale price range for some transactions
Sale price range (upper band)
$50.98–$51.59
Weighted average sale price range for remaining transactions
Direct shares after transactions
266,954 shares
Freshpet Common Stock directly held by Cyr after trades
Direct options remaining
368,286 options
Options to purchase Common Stock directly held after exercises
Key Terms
Rule 10b5-1 trading plan, weighted average price, Options to purchase common stock, 2014 Omnibus Incentive Plan, +1 more
5 terms
Rule 10b5-1 trading plan financial
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Options to purchase common stock financial
"Options to purchase common stock, conversion or exercise price $10.2300"
2014 Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan."
derivative exercise/conversion financial
"transaction_action: derivative exercise/conversion, transaction_code_description: Exercise or conversion of derivative security"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions did Freshpet (FRPT) CEO William B. Cyr report?
William B. Cyr reported exercising 84,000 stock options and selling 46,814 shares of Freshpet Common Stock. The trades occurred on May 22, 2026, across direct holdings, spouse accounts, and family trusts associated with him.
What option grants were involved in William Cyr’s recent Freshpet (FRPT) Form 4?
The transactions involved options to purchase Common Stock at a $10.23 exercise price, issued under Freshpet’s 2014 Omnibus Incentive Plan. A total of 84,000 options were exercised across direct, spouse, and family-trust holdings in connection with these trades.