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Freshpet (FRPT) CEO receives 23,688 restricted stock units as equity award

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Cyr William B. reported acquisition or exercise transactions in this Form 4 filing.

Freshpet, Inc. chief executive officer William B. Cyr received a grant of 23,688 restricted stock units representing shares of Common Stock under the Freshpet, Inc. 2024 Equity Incentive Plan. These units will vest in three equal annual installments beginning on March 15, 2027, if he continues serving the company.

Following this award, Cyr directly holds 108,365 shares of Common Stock and also reports indirect holdings of 3,500 shares through his spouse and 17,500 and 18,000 shares through two irrevocable family trusts.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Cyr William B.

(Last) (First) (Middle)
C/O FRESHPET, INC.
1450 US-206

(Street)
BEDMINSTER NJ 07921

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Freshpet, Inc. [ FRPT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
03/10/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/10/2026 A 23,688(1) A $0 108,365 D
Common Stock 3,500 I By Spouse
Common Stock 17,500 I By Irrevocable Spousal Trust for Linda W. Cyr
Common Stock 18,000 I By Linda W. Cyr 2020 Irrevocable Trust for Descendants
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Consists of restricted stock units in respect of shares of Common Stock awarded to the Reporting Person under the Freshpet, Inc. 2024 Equity Incentive Plan. These restricted stock units are scheduled to vest in three equal annual installments beginning March 15, 2027, subject to the Reporting Person's continued service with the Issuer.
/s/ Lisa Alexander, as attorney-in-fact for the Reporting Person 03/12/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Freshpet (FRPT) CEO William B. Cyr report in this Form 4?

Freshpet CEO William B. Cyr reported receiving 23,688 restricted stock units of Common Stock as an equity award. The grant was made under the Freshpet, Inc. 2024 Equity Incentive Plan and represents compensation rather than an open-market stock purchase or sale.

How many Freshpet (FRPT) restricted stock units were granted to the CEO?

William B. Cyr received 23,688 restricted stock units tied to Freshpet Common Stock. These units were awarded at no cash purchase price as part of his equity compensation, aligning his interests with shareholders through future share ownership once vesting conditions are satisfied.

When do William B. Cyr’s new Freshpet (FRPT) restricted stock units vest?

The 23,688 restricted stock units are scheduled to vest in three equal annual installments beginning March 15, 2027. Each installment depends on Cyr’s continued service with Freshpet, which means he must remain with the company to receive the corresponding vested shares.

How many Freshpet (FRPT) shares does the CEO hold after this grant?

After the reported grant, William B. Cyr directly holds 108,365 shares of Freshpet Common Stock. In addition, he reports indirect ownership of 3,500 shares through his spouse and 17,500 and 18,000 shares through two irrevocable family trusts for estate-planning purposes.

Are the new Freshpet (FRPT) shares acquired by the CEO an open-market purchase?

No, the Form 4 shows a grant coded as an award acquisition, not an open-market purchase. The 23,688 restricted stock units were granted under Freshpet’s 2024 Equity Incentive Plan as stock-based compensation, with vesting over time instead of being bought on the market.

What indirect Freshpet (FRPT) holdings does the CEO report in this filing?

Cyr reports indirect ownership of 3,500 Freshpet shares held by his spouse, plus 17,500 shares in an irrevocable spousal trust and 18,000 shares in the Linda W. Cyr 2020 Irrevocable Trust for Descendants. These entries reflect family-related holdings associated with the CEO.
Freshpet

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