Frontdoor CEO exercises RSUs; shares withheld for tax

Frontdoor, Inc. CEO William C. Cobb reported routine equity compensation activity involving restricted stock units that convert one-for-one into common shares.

Rhea-AI Filing Summary

Frontdoor, Inc. CEO William C. Cobb reported routine equity compensation activity involving restricted stock units that convert one-for-one into common shares. On March 25 and March 27, he exercised RSUs covering a total of 67,038 shares of common stock at a price of $0.00 per share. To cover tax liabilities tied to these vestings, 29,230 shares were withheld at prices of $59.25 and $55.84 per share. After these transactions, Cobb directly holds 168,516 shares of common stock and indirectly holds 15,000 shares through the William & Carole Cobb 2000 Trust.

Insider Trade Summary

67,038 shares exercised/converted

Exercise 7 txns

Insider COBB WILLIAM C

Role CEO

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	34,696	$0.00	$0.00
Exercise	Common Stock	34,696	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	15,128	$55.84	$845K
Exercise	Restricted Stock Units	32,342	$0.00	$0.00
Exercise	Common Stock	32,342	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	14,102	$59.25	$836K
holding	Common Stock	--	--	--

Holdings After Transaction: Restricted Stock Units — 32,342 contracts (Direct); Common Stock — 168,516 shares (Direct); Common Stock — 15,000 shares (Indirect, William & Carole Cobb 2000 Trust)

Footnotes (3)

1. F1. Reflects restricted stock units that upon vesting convert into shares of common stock on a one-for-one basis.
2. F2. Reflects shares withheld to cover the Reporting Person's tax liability incident to the vesting of restricted stock units.
3. F3. Each unit is the economic equivalent of one share of the Company's stock. The restricted stock units were granted on March 25, 2024 and vest and settle in three equal installments on March 25, 2025, 2026 and 2027, subject to continued service with the Company.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Frontdoor (FTDR) CEO William C. Cobb report?

William C. Cobb reported exercises of restricted stock units converting into 67,038 shares of common stock at $0.00 per share. Related tax obligations were satisfied by withholding 29,230 shares, rather than open-market sales, as part of standard equity compensation mechanics.

Were Frontdoor (FTDR) CEO William C. Cobb’s recent transactions open-market buys or sells?

The reported transactions were not open-market buys or sells. They reflect exercises of restricted stock units and shares withheld to pay tax liabilities, categorized as derivative exercises and tax-withholding dispositions rather than discretionary purchases or sales in the market.

How many Frontdoor (FTDR) shares does the CEO hold after these transactions?

Following the reported transactions, William C. Cobb directly holds 168,516 shares of Frontdoor common stock. He also has an indirect holding of 15,000 shares through the William & Carole Cobb 2000 Trust, according to the ownership details included in the filing.

What prices were used for the Frontdoor (FTDR) tax-withholding share dispositions?

Shares withheld to cover tax liabilities were valued at $59.25 per share for 14,102 shares and $55.84 per share for 15,128 shares. These dispositions are recorded as tax-withholding events, not open-market sales initiated for investment purposes.

What do the restricted stock unit conversions mean for Frontdoor (FTDR) CEO compensation?

The conversions show restricted stock units vesting and settling into common shares on a one-for-one basis. This represents previously granted equity compensation becoming actual stock, consistent with the vesting schedule described, and is a standard part of the CEO’s pay structure.

How many restricted stock units did Frontdoor (FTDR) CEO William C. Cobb exercise?

He exercised restricted stock units covering 32,342 underlying shares on March 25 and 34,696 underlying shares on March 27. Each restricted stock unit converts into one share of common stock, with the economic terms described as equivalent to a share of the company’s stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/27/2026 - 04:11 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

COBB WILLIAM C

(Last) (First) (Middle)

3400 PLAYERS CLUB PARKWAY

(Street)

MEMPHIS TENNESSEE 38125

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Frontdoor, Inc. [ FTDR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/25/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/25/2026		M		32,342	A	(1)	163,050	D
Common Stock	03/25/2026		F		14,102(2)	D	$59.25	148,948	D
Common Stock	03/27/2026		M		34,696	A	(1)	183,644	D
Common Stock	03/27/2026		F		15,128(2)	D	$55.84	168,516	D
Common Stock								15,000	I	William & Carole Cobb 2000 Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(1)	03/25/2026		M			32,342	(3)	(3)	Common Stock	32,342	$0	32,342	D
Restricted Stock Units	(1)	03/27/2026		M			34,696	03/27/2026	03/27/2026	Common Stock	34,696	$0	0	D

Explanation of Responses:

1. Reflects restricted stock units that upon vesting convert into shares of common stock on a one-for-one basis.

2. Reflects shares withheld to cover the Reporting Person's tax liability incident to the vesting of restricted stock units.

3. Each unit is the economic equivalent of one share of the Company's stock. The restricted stock units were granted on March 25, 2024 and vest and settle in three equal installments on March 25, 2025, 2026 and 2027, subject to continued service with the Company.

	/s/ Stephanie Delavale, as Attorney-In-Fact for William C. Cobb	03/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)