Gap Inc (NYSE: GAP) brand CEO sells 11,899 shares in 10b5-1 trade
Filing Impact
Filing Sentiment
Form Type
4/A
Rhea-AI Filing Summary
Gap Inc. executive Mark Breitbard, President & CEO of Gap Brand, reported an open-market sale of 11,899 shares of common stock at a weighted average price of $24.2098 per share on March 18, 2026. The shares were sold in multiple transactions between $23.75 and $24.42 under a pre-arranged Rule 10b5-1 trading plan adopted on June 13, 2025. Following this sale, he directly holds 132,471 shares. This is an amended Form 4 filed to add a trade that was previously omitted due to an administrative error.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 11,899 shares ($288,072)
Net Sell
1 txn
Insider
Breitbard Mark
Role
President & CEO, Gap Brand
Sold
11,899 shs ($288K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 11,899 | $24.2098 | $288K |
Holdings After Transaction:
Common Stock — 132,471 shares (Direct)
Footnotes (1)
- The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 13, 2025. This Form 4/A is being filed to include this sale which was inadvertently omitted due to an administrative error. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.75 to $24.42, inclusive. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected.
FAQ
What insider transaction did GAP executive Mark Breitbard report on this Form 4/A?
Mark Breitbard reported selling 11,899 Gap Inc. shares. He executed an open-market sale of common stock at a weighted average price of $24.2098 per share, with individual trade prices ranging from $23.75 to $24.42, all on March 18, 2026.
Was the GAP insider sale by Mark Breitbard part of a Rule 10b5-1 trading plan?
Yes, the sale was made under a Rule 10b5-1 plan. The filing states the transaction was effected pursuant to a pre-arranged trading plan adopted by Mark Breitbard on June 13, 2025, indicating the sale was scheduled in advance rather than initiated opportunistically.
Why was this GAP Form 4/A filed as an amendment instead of an original Form 4?
The amendment corrects a prior omission of this trade. According to the footnotes, this Form 4/A was submitted to include the March 18, 2026 sale, which had been inadvertently left out earlier due to an administrative error by the reporting person.
What role does Mark Breitbard hold at GAP in connection with this insider transaction?
Mark Breitbard serves as President & CEO, Gap Brand. The filing identifies him as an officer of Gap Inc. in this leadership position, and the reported open-market sale reflects changes in his directly held common stock ownership.