Gen Digital COO sells 28K shares at $30.67
Rhea-AI Filing Summary
Gen Digital Inc. (GEN) reported that officer Bryan Seuk Ko, who serves as COO, CLO and Secretary, sold 28,248 shares of common stock on September 4, 2026 at a weighted average price of $30.673 per share under a pre-arranged Rule 10b5-1 trading plan adopted on June 5, 2026. Following this sale, he beneficially owns 744,262 shares of Gen Digital common stock directly.
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Insider Trade Summary 10b5-1
Net Seller: 28,248 shares
Net Sell
1 txn
Insider
KO BRYAN SEUK
Role
COO, CLO and Secretary
Sold
28,248 shs ($866K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 28,248 | $30.673 | $866K |
Holdings After Transaction:
Common Stock — 744,262 shares (Direct)
Footnotes (2)
- F1. The sale reported on this Form 4 was automatically effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 5, 2026.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.52 to $31.06, inclusive. The reporting person undertakes to provide to Gen Digital Inc., any security holder of Gen Digital Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Key Figures
Shares sold: 28,248 shares
Weighted average sale price: $30.673 per share
Post-transaction holdings: 744,262 shares
+2 more
5 metrics
Shares sold
28,248 shares
Common stock sale reported for September 4, 2026
Weighted average sale price
$30.673 per share
Common stock sold on September 4, 2026
Post-transaction holdings
744,262 shares
Common stock directly owned after the reported sale
Price range of sales
$30.52–$31.06 per share
Multiple transactions included in the reported sale
Rule 10b5-1 plan adoption date
June 5, 2026
Date the trading plan governing the sale was adopted
Key Terms
Rule 10b5-1 trading plan, weighted average price, beneficially owns
3 terms
Rule 10b5-1 trading plan regulatory
"was automatically effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficially owns financial
"Following this sale, he beneficially owns 744,262 shares"
Beneficially owns means a person or entity enjoys the economic benefits and control of a security even if the legal title or registration is held in another name. Think of it like having the keys and profits from a car that is registered to a friend: you use it, benefit from it, and make decisions about it even though the official paperwork lists someone else. For investors, this matters because it reveals who truly controls shares, affects voting power, potential conflicts of interest, and regulatory disclosure obligations.
FAQ
What insider transaction did GEN report for Bryan Seuk Ko?
Gen Digital reported that officer Bryan Seuk Ko sold 28,248 shares of common stock on September 4, 2026 at a weighted average price of $30.673 per share in a planned transaction.
Was the September 4, 2026 GEN stock sale under a Rule 10b5-1 plan?
Yes. The Form 4 states the sale was automatically effected pursuant to a Rule 10b5-1 trading plan adopted by Bryan Seuk Ko on June 5, 2026.
Who is the insider involved in this GEN Form 4 filing and what is his role?
The reporting person is Bryan Seuk Ko, who serves as COO, CLO and Secretary of Gen Digital Inc., and he reported a sale of company common stock.
AI-generated analysis. How Rhea-AI works. Not financial advice.