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Greenlane (NASDAQ: GNLN) appoints Vanessa Guzman-Clark as new CFO

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Greenlane Holdings, Inc. reported that its Chief Financial Officer and Chief Legal Officer, Lana Reeve, left the company on August 29, 2025. The company stated that her departure was not due to any disagreement related to operations, policies, or practices.

On the same day, Greenlane appointed Vanessa Guzman-Clark, CPA, MBA, MSA as its new Chief Financial Officer, effective immediately. She brings more than 20 years of experience in finance leadership roles at public and private companies, including prior CFO positions and audit experience at PricewaterhouseCoopers.

Her employment agreement, entered into on September 2, 2025, provides a base salary of $250,000 per year, an annual bonus opportunity equal to 50% of base salary, participation in company benefit plans, and customary severance protections. The company also noted there are no family relationships or related-party transactions requiring disclosure.

Positive

  • None.

Negative

  • None.

Insights

CFO transition with experienced successor; terms appear standard.

Greenlane Holdings reports the departure of its prior Chief Financial Officer and Chief Legal Officer, Lana Reeve, stating that the move was not due to disagreements over operations, policies, or practices. This language is important because it aims to reassure stakeholders that the change is not driven by underlying disputes.

The company appointed Vanessa Guzman-Clark as Chief Financial Officer effective August 29, 2025. Her background includes more than 20 years in senior finance roles, prior CFO positions at Legacy Education Alliance, Inc. and Digital Media Solutions, Inc., and audit experience at PricewaterhouseCoopers. The filing highlights expertise in SEC and SOX compliance, ERP transformations, investor relations, and operational realignment, which are all relevant to a public company finance role.

The employment agreement provides a base salary of $250,000 per year and an annual bonus opportunity equal to 50% of base salary, along with benefit plan participation and customary severance protections. These terms read as conventional for a public company CFO. There are no disclosed related-party relationships or transactions, which simplifies governance considerations; subsequent filings may provide further detail on how her experience influences the company’s financial and reporting strategy.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): August 29, 2025

 

GREENLANE HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

 

Delaware   001-38875   83-0806637

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(IRS Employer

Identification No.)

 

4800 N Federal Hwy, Suite B200    
Boca Raton FL   33431
(Address of principal executive offices)   (Zip Code)

 

Registrant’s telephone number, including area code: (877) 292-7660

 

Not Applicable

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Class A Common Stock, $0.01 par value per share   GNLN   Nasdaq Capital Market

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

 

Item 5.01. Departure of Certain Officers; Appointment of Certain Officers

 

Departure of CFO

 

On August 29, 2025, Lana Reeve who had been serving as the Company’s Chief Financial Officer and Chief Legal Officer left the Company. Ms. Reeve’s departure was not due to any disagreement with the Company relating to its operations, policies, or practices.

 

Appointment of CFO

 

On August 29, 2025, the Company appointed Vanessa Guzman-Clark, CPA, MBA, MSA as its Chief Financial Officer, effective immediately.

 

Ms. Guzman-Clark is a seasoned finance executive with more than 20 years of experience leading public and private companies through transformation, mergers and acquisitions, and complex financial restructurings. From January 2019 to November 2021, she served as Chief Financial Officer of Legacy Education Alliance, Inc. She then joined Digital Media Solutions, Inc., where she served as Corporate Controller from December 2021 to April 2023 and as Chief Financial Officer from April 2023 to April 2025. In September 2025, she assumed the role of Chief Financial Officer of the Company. Earlier in her career, Ms. Guzman-Clark worked in audit at PricewaterhouseCoopers and subsequently held senior finance leadership roles across multiple industries, including financial services, education, nonprofit, and consumer products. She has significant expertise in SEC and SOX compliance, ERP transformations, investor relations, and operational realignment. She is a licensed CPA under both US GAAP and IFRS standards, holds dual master’s degrees in Business Administration and Accounting & Financial Management, and is an active member of the AICPA, FICPA, and Financial Executives International.

 

In connection with her appointment, on September 2, 2025, the Company entered into an employment agreement with Ms. Guzman-Clark that provides for a base salary of $250,000 per year, an annual bonus opportunity equal to 50% of base salary, participation in the Company’s benefit plans, and customary severance protections.

 

There are no family relationships between Ms. Guzman-Clark and any director or executive officer of the Company, and there are no transactions with her requiring disclosure under Item 404(a) of Regulation S-K.

 

Item 9.01. Financial Statements and Exhibits.

 

Exhibit No.   Description
10.1   Employment Agreement with Vanessa Guzman-Clark, dated August 29, 2025
104   Cover Page Interactive Data File

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  GREENLANE HOLDINGS, INC.
     
Dated: September 5, 2025 By: /s/ Barbara Sher
    Barbara Sher
    Chief Executive Officer

 

 

 

FAQ

What executive change did Greenlane Holdings (GNLN) disclose?

Greenlane Holdings disclosed that on August 29, 2025, Lana Reeve, who had been serving as the company’s Chief Financial Officer and Chief Legal Officer, left the company. The company stated that her departure was not due to any disagreement relating to its operations, policies, or practices.

Who is the new CFO of Greenlane Holdings (GNLN)?

On August 29, 2025, Greenlane Holdings appointed Vanessa Guzman-Clark, CPA, MBA, MSA as its Chief Financial Officer, effective immediately. She is described as a seasoned finance executive with more than 20 years of experience, including prior CFO roles at Legacy Education Alliance, Inc. and Digital Media Solutions, Inc., and audit work at PricewaterhouseCoopers.

Was the departure of Greenlane’s prior CFO related to any disagreement?

The company stated that Lana Reeve’s departure was not due to any disagreement with Greenlane relating to its operations, policies, or practices. This language is intended to clarify that the change was not driven by a disclosed dispute.

What are the key terms of Vanessa Guzman-Clark’s employment agreement with Greenlane (GNLN)?

Greenlane entered into an employment agreement with Vanessa Guzman-Clark on September 2, 2025. The agreement provides a base salary of $250,000 per year, an annual bonus opportunity equal to 50% of base salary, participation in the company’s benefit plans, and customary severance protections.

Does Greenlane Holdings (GNLN) disclose any related-party relationships with the new CFO?

The company states that there are no family relationships between Vanessa Guzman-Clark and any director or executive officer, and that there are no transactions with her requiring disclosure under Item 404(a) of Regulation S-K.

What qualifications does Greenlane’s new CFO bring to the role?

Vanessa Guzman-Clark has more than 20 years of finance leadership experience across public and private companies. The filing notes her expertise in SEC and SOX compliance, ERP transformations, investor relations, and operational realignment, and that she is a licensed CPA under both US GAAP and IFRS standards with dual master’s degrees in Business Administration and Accounting & Financial Management.

Greenlane Holdings

NASDAQ:GNLN

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