Generac president trades stock under 10b5-1 plan

Q: What did Generac (GNRC) insider Norman P. Taffe report on 2026-08-05?

Norman P. Taffe reported exercising stock options for 250 shares and selling 550 shares of Generac common stock on 2026-08-05. The options had a $119.54 exercise price, while sale prices were $218.39 and $220.00 per share, under a Rule 10b5-1(c) plan.

Q: How many Generac (GNRC) shares did Norman Taffe sell and at what prices?

He sold 550 shares of Generac common stock in several transactions at prices of $218.39 and $220.00 per share. Some trades combined multiple lots at the same price and were executed pursuant to a Rule 10b5-1(c) trading plan adopted on 03-06-2026.

Q: What stock options involving Generac (GNRC) did Norman Taffe exercise?

Norman P. Taffe exercised stock options labeled "Stock Option (Right to Buy)" covering 250 underlying shares of Generac common stock. These options had a $119.54 per-share exercise price, an expiration date of 2033-03-01, and a graded vesting schedule, so exercisability varies by tranche.

Q: What is the significance of the 03-06-2026 date in the GNRC Form 4?

The 03-06-2026 date is when the referenced Rule 10b5-1(c) trading plan was adopted for Norman P. Taffe. Subsequent reported stock sales and certain related option exercises on 2026-08-05 were executed under that pre-established plan rather than as discretionary trades.

Generac Holdings Inc. reported insider trades by President Generac Home Norman P. Taffe on 2026-08-05.

Accepted by SEC EDGAR 08/06/2026 - 04:21 PM EDT

Filing Impact

(Neutral)

Filing Sentiment

(Negative)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

How Sentiment works How the balance works

Form Type

Rhea-AI Filing Summary

Generac Holdings Inc. reported insider trades by President Generac Home Norman P. Taffe on 2026-08-05. Taffe exercised stock options to acquire 250 shares of common stock at an exercise price of $119.54 per share and sold 550 shares at prices of $218.39 and $220.00 per share under a Rule 10b5-1(c) trading plan adopted on 03-06-2026.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 8 txns

Insider Taffe Norman P

Role President Generac Home

Sold 550 shs ($120K)

Approx. gross sale proceeds $120K

Approx. exercise cost $30K

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy) ^F3	150	$0.00	$0.00
Exercise	Stock Option (Right to Buy) ^F3	100	$0.00	$0.00
Sale	Common Stock ^{F1, F2}	200	$218.39	$44K
Sale	Common Stock ^{F1, F2}	100	$218.39	$22K
Exercise	Common Stock ^F1	150	$119.54	$18K
Sale	Common Stock ^F1	150	$220.00	$33K
Exercise	Common Stock ^F1	100	$119.54	$12K
Sale	Common Stock ^{F1, F2}	100	$218.39	$22K

Holdings After Transaction: Stock Option (Right to Buy) — 2,370 options (Direct); Common Stock — 15,508 shares (Direct)

Footnotes (3)

F1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2026
F2. Multiple lots for the same price for this order have been combined.
F3. Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche.

Key Figures

Common shares sold: 550 shares Option underlying shares exercised: 250 shares Option exercise price: 119.5400 $/share +4 more

7 metrics

Common shares sold 550 shares Aggregate Generac common stock sales reported on 2026-08-05

Option underlying shares exercised 250 shares Total underlying common shares from derivative exercises on 2026-08-05

Option exercise price 119.5400 $/share Exercise price for Stock Option (Right to Buy) positions

Sale price per share 218.3900 $/share Price for several common stock sale transactions on 2026-08-05

Sale price per share 220.0000 $/share Price for one common stock sale lot on 2026-08-05

Option expiration date 2033-03-01 Expiration date for stock options exercised or disposed

10b5-1 plan adoption date 03-06-2026 Adoption date of referenced Rule 10b5-1(c) trading plan

Key Terms

Rule 10b5-1(c) plan, Stock Option (Right to Buy), graded vesting schedule, derivative security

4 terms

Rule 10b5-1(c) plan regulatory

"Adoption date of referenced 10b5-1(c) plan is: 03-06-2026"

Stock Option (Right to Buy) financial

"security_title: Stock Option (Right to Buy)"

graded vesting schedule financial

"Grant has a graded vesting schedule. Date exercisable will vary"

derivative security financial

"Exercise or conversion of derivative security"

A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Generac (GNRC) insider Norman P. Taffe report on 2026-08-05?

Norman P. Taffe reported exercising stock options for 250 shares and selling 550 shares of Generac common stock on 2026-08-05. The options had a $119.54 exercise price, while sale prices were $218.39 and $220.00 per share, under a Rule 10b5-1(c) plan.

How many Generac (GNRC) shares did Norman Taffe sell and at what prices?

He sold 550 shares of Generac common stock in several transactions at prices of $218.39 and $220.00 per share. Some trades combined multiple lots at the same price and were executed pursuant to a Rule 10b5-1(c) trading plan adopted on 03-06-2026.

Did Norman Taffe's Generac (GNRC) trades occur under a Rule 10b5-1 plan?

Yes. The Form 4 indicates the Rule 10b5-1 checkbox is affirmed, and a footnote states the referenced 10b5-1(c) trading plan was adopted on 03-06-2026. All reported stock sales and related option exercises are associated with that pre-arranged plan.

What stock options involving Generac (GNRC) did Norman Taffe exercise?

Norman P. Taffe exercised stock options labeled "Stock Option (Right to Buy)" covering 250 underlying shares of Generac common stock. These options had a $119.54 per-share exercise price, an expiration date of 2033-03-01, and a graded vesting schedule, so exercisability varies by tranche.

What is the significance of the 03-06-2026 date in the GNRC Form 4?

The 03-06-2026 date is when the referenced Rule 10b5-1(c) trading plan was adopted for Norman P. Taffe. Subsequent reported stock sales and certain related option exercises on 2026-08-05 were executed under that pre-established plan rather than as discretionary trades.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Taffe Norman P

(Last)

(First)

(Middle)

S45 W29290 HWY.59

C/O GENERAC HOLDINGS INC.

(Street)

WAUKESHA

WISCONSIN

53189

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	President Generac Home

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/05/2026		S⁽¹⁾⁽²⁾		200	D	$218.39	15,608	D
Common Stock	08/05/2026		S⁽¹⁾⁽²⁾		100	D	$218.39	15,508	D
Common Stock	08/05/2026		M⁽¹⁾		150	A	$119.54	15,658	D
Common Stock	08/05/2026		S⁽¹⁾		150	D	$220	15,508	D
Common Stock	08/05/2026		M⁽¹⁾		100	A	$119.54	15,608	D
Common Stock	08/05/2026		S⁽¹⁾⁽²⁾		100	D	$218.39	15,508	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock Option (Right to Buy)	$119.54	08/05/2026		M			150	⁽³⁾	03/01/2033	Common Stock	150	$0	2,470	D
Stock Option (Right to Buy)	$119.54	08/05/2026		M			100	⁽³⁾	03/01/2033	Common Stock	100	$0	2,370	D

Explanation of Responses:

1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2026

2. Multiple lots for the same price for this order have been combined.

3. Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche.

	/s/ Raj Kanuru, Attorney in Fact	08/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR