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Generac Holdings (GNRC) president sells 550 shares in 10b5-1 trades

(High)
(Negative)
Form Type
4

Rhea-AI Filing Summary

Generac Holdings Inc. reported insider trades by President Generac Home Norman P. Taffe on 2026-08-05. Taffe exercised stock options to acquire 250 shares of common stock at an exercise price of $119.54 per share and sold 550 shares at prices of $218.39 and $220.00 per share under a Rule 10b5-1(c) trading plan adopted on 03-06-2026.

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Insider Taffe Norman P
Role President Generac Home
Sold 550 shs ($120K)
Approx. gross sale proceeds $120K
Approx. exercise cost $30K
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) F3 150 $0.00 $0.00
Exercise Stock Option (Right to Buy) F3 100 $0.00 $0.00
Sale Common Stock F1, F2 200 $218.39 $44K
Sale Common Stock F1, F2 100 $218.39 $22K
Exercise Common Stock F1 150 $119.54 $18K
Sale Common Stock F1 150 $220.00 $33K
Exercise Common Stock F1 100 $119.54 $12K
Sale Common Stock F1, F2 100 $218.39 $22K
Holdings After Transaction: Stock Option (Right to Buy) — 2,370 shares (Direct); Common Stock — 15,508 shares (Direct)
Footnotes (3)
  1. F1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2026
  2. F2. Multiple lots for the same price for this order have been combined.
  3. F3. Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche.
Common shares sold 550 shares Aggregate Generac common stock sales reported on 2026-08-05
Option underlying shares exercised 250 shares Total underlying common shares from derivative exercises on 2026-08-05
Option exercise price 119.5400 $/share Exercise price for Stock Option (Right to Buy) positions
Sale price per share 218.3900 $/share Price for several common stock sale transactions on 2026-08-05
Sale price per share 220.0000 $/share Price for one common stock sale lot on 2026-08-05
Option expiration date 2033-03-01 Expiration date for stock options exercised or disposed
10b5-1 plan adoption date 03-06-2026 Adoption date of referenced Rule 10b5-1(c) trading plan
Rule 10b5-1(c) plan regulatory
"Adoption date of referenced 10b5-1(c) plan is: 03-06-2026"
Stock Option (Right to Buy) financial
"security_title: Stock Option (Right to Buy)"
graded vesting schedule financial
"Grant has a graded vesting schedule. Date exercisable will vary"
derivative security financial
"Exercise or conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What did Generac (GNRC) insider Norman P. Taffe report on 2026-08-05?

Norman P. Taffe reported exercising stock options for 250 shares and selling 550 shares of Generac common stock on 2026-08-05. The options had a $119.54 exercise price, while sale prices were $218.39 and $220.00 per share, under a Rule 10b5-1(c) plan.

How many Generac (GNRC) shares did Norman Taffe sell and at what prices?

He sold 550 shares of Generac common stock in several transactions at prices of $218.39 and $220.00 per share. Some trades combined multiple lots at the same price and were executed pursuant to a Rule 10b5-1(c) trading plan adopted on 03-06-2026.

Did Norman Taffe's Generac (GNRC) trades occur under a Rule 10b5-1 plan?

Yes. The Form 4 indicates the Rule 10b5-1 checkbox is affirmed, and a footnote states the referenced 10b5-1(c) trading plan was adopted on 03-06-2026. All reported stock sales and related option exercises are associated with that pre-arranged plan.

What stock options involving Generac (GNRC) did Norman Taffe exercise?

Norman P. Taffe exercised stock options labeled "Stock Option (Right to Buy)" covering 250 underlying shares of Generac common stock. These options had a $119.54 per-share exercise price, an expiration date of 2033-03-01, and a graded vesting schedule, so exercisability varies by tranche.

What is the significance of the 03-06-2026 date in the GNRC Form 4?

The 03-06-2026 date is when the referenced Rule 10b5-1(c) trading plan was adopted for Norman P. Taffe. Subsequent reported stock sales and certain related option exercises on 2026-08-05 were executed under that pre-established plan rather than as discretionary trades.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Taffe Norman P

(Last)(First)(Middle)
S45 W29290 HWY.59
C/O GENERAC HOLDINGS INC.

(Street)
WAUKESHA WISCONSIN 53189

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
President Generac Home
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/05/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/05/2026S(1)(2)200D$218.3915,608D
Common Stock08/05/2026S(1)(2)100D$218.3915,508D
Common Stock08/05/2026M(1)150A$119.5415,658D
Common Stock08/05/2026S(1)150D$22015,508D
Common Stock08/05/2026M(1)100A$119.5415,608D
Common Stock08/05/2026S(1)(2)100D$218.3915,508D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$119.5408/05/2026M150 (3)03/01/2033Common Stock150$02,470D
Stock Option (Right to Buy)$119.5408/05/2026M100 (3)03/01/2033Common Stock100$02,370D
Explanation of Responses:
1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2026
2. Multiple lots for the same price for this order have been combined.
3. Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche.
/s/ Raj Kanuru, Attorney in Fact08/06/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)