Generac CEO sells 5,000 shares at $182.21

Generac’s CEO reported a 5,000-share stock sale under a pre-arranged Rule 10b5-1 trading plan and continues to hold over 549,000 shares directly.

Rhea-AI Filing Summary

GENERAC HOLDINGS INC. (GNRC) reported that Chief Executive Officer Aaron Jagdfeld sold 5,000 shares of common stock on September 1, 2026, in a transaction reported as a sale in the open market or a private transaction at an average price of $182.21 per share. The sale was made pursuant to a Rule 10b5-1(c) trading plan adopted on December 4, 2025. Following this transaction, he directly holds 549,528 shares of Generac common stock.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares

Net Sell 1 txn

Insider Jagdfeld Aaron

Role Chief Executive Officer

Sold 5,000 shs ($911K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	5,000	$182.21	$911K

Holdings After Transaction: Common Stock — 549,528 shares (Direct)

Footnotes (1)

1. F1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025

Key Figures

Shares sold: 5,000 shares Sale price per share: $182.21 per share Shares held after transaction: 549,528 shares +1 more

4 metrics

Shares sold 5,000 shares Common stock sale reported for September 1, 2026

Sale price per share $182.21 per share Average price for the 5,000 shares sold on September 1, 2026

Shares held after transaction 549,528 shares Direct ownership of Generac common stock following the reported sale

Rule 10b5-1 plan adoption date December 4, 2025 Adoption date of the trading plan under which the sale was made

Key Terms

Rule 10b5-1(c)

1 terms

Rule 10b5-1(c) regulatory

"Adoption date of referenced 10b5-1(c) plan is: 12-04-2025"

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did GNRC report for CEO Aaron Jagdfeld?

GNRC reported that CEO Aaron Jagdfeld sold 5,000 shares of Generac common stock on September 1, 2026 in a transaction reported as a sale in the open market or a private transaction.

At what price were the GNRC shares sold by the CEO?

The 5,000 GNRC shares sold by CEO Aaron Jagdfeld were reported at an average price of $182.21 per share, based on the transaction reported for September 1, 2026.

How many GNRC shares does the CEO hold after this reported sale?

After the reported sale, CEO Aaron Jagdfeld directly holds 549,528 shares of Generac common stock, according to the ownership position stated following the transaction.

Was the GNRC CEO’s stock sale made under a Rule 10b5-1 trading plan?

Yes. The filing states the sale was made under a Rule 10b5-1(c) trading plan with an adoption date of December 4, 2025, indicating the trades were pre-arranged under that plan.

Is the GNRC CEO’s reported ownership direct or indirect?

The filing shows that after the transaction, Aaron Jagdfeld’s 549,528 shares of Generac common stock are held as direct ownership rather than through an indirect entity.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/02/2026 - 04:42 PM EDT Accepted by SEC EDGAR 09/02/2026 - 04:41 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jagdfeld Aaron

(Last) (First) (Middle)

S45 W29290 HWY.59

C/O GENERAC HOLDINGS INC.

(Street)

WAUKESHA WISCONSIN 53189

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/01/2026		S(1)		5,000	D	$182.21	549,528	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025

	/s/ Raj Kanuru, Attorney in Fact	09/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)