Generac CEO Jagdfeld trims stake, retains 557,966 shares

Rhea-AI Filing Summary

Generac Holdings Inc. (GNRC) – Form 4 insider transaction

On 08/01/2025, President & Chief Executive Officer Aaron Jagdfeld, who also serves as a director, sold 5,000 shares of Generac common stock at $189.35 per share under a Rule 10b5-1(c) trading plan adopted 03/06/2025. The filing reports no derivative-security activity. Following the sale, Jagdfeld’s direct ownership stands at 557,966 shares. The submission was signed by attorney-in-fact Raj Kanuru on 08/05/2025.

The Form 4 covers a single reporting person and contains no additional transactions or changes in indirect holdings.

Positive

• CEO still holds 557,966 shares, maintaining strong equity alignment with investors.
• Sale was executed under a pre-arranged Rule 10b5-1 plan, signaling compliance with best-practice insider-trading safeguards.

Negative

• Insider sale of 5,000 shares can be interpreted as reduced short-term confidence.
• Disposition occurred at $189.35, potentially indicating management viewed price as attractive for profit-taking.

Insights

Securities Analyst

TL;DR: CEO sold 5k GNRC shares; retains sizable stake; routine 10b5-1 sale.

The filing shows a modest disposition—≈0.9% of Jagdfeld’s reported holdings—executed through a pre-arranged plan, limiting the informational value of the move. While any insider sale can pressure sentiment, the continued ownership of ~558k shares preserves management–shareholder alignment. No other insiders participated, and no options were exercised, suggesting this is likely portfolio diversification rather than a strategic signal. Overall impact on valuation expectations is limited.

Corporate Governance Expert

TL;DR: 10b5-1 plan reduces optics risk; governance practices intact.

Use of a dated 10b5-1 plan (03/06/2025) demonstrates adherence to SEC best practices, mitigating litigation or perception risks around selective timing. The CEO remains a large shareholder, reinforcing incentive alignment. No red flags such as clustered selling or undisclosed indirect holdings appear. Governance stance: neutral-to-positive.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jagdfeld Aaron

(Last) (First) (Middle)

S45 W29290 HWY.59

C/O GENERAC HOLDINGS INC.

(Street)

WAUKESHA WI 53189

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/01/2025		S(1)		5,000	D	$189.35	557,966	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2025

	/s/ Raj Kanuru, Attorney in Fact	08/05/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many GNRC shares did CEO Aaron Jagdfeld sell?

The Form 4 reports a sale of 5,000 common shares on 08/01/2025.

At what price were the Generac shares sold?

Shares were sold at $189.35 per share.

Does the CEO still own GNRC stock after the sale?

Yes. Jagdfeld’s direct ownership is 557,966 shares following the transaction.

Was the sale part of a 10b5-1 trading plan?

Yes. The filing notes a Rule 10b5-1(c) plan adopted on 03/06/2025.

Were any derivative securities exercised or sold?

No. The Form 4 lists no derivative security transactions for this period.