Generac CEO reports 5,000-share sale at $167.42 under 10b5-1 plan

Rhea-AI Filing Summary

Aaron Jagdfeld, who serves as Chief Executive Officer and a Director of Generac Holdings Inc. (GNRC), reported a sale of 5,000 shares of the issuer's common stock on 10/01/2025 at a price of $167.42 per share. After the reported transaction, the filing shows he beneficially owns 547,966 shares directly. The Form 4 notes that the transaction was made under a previously adopted 10b5-1(c) trading plan with an adoption date of 03/06/2025. The form was signed on 10/02/2025 by an attorney-in-fact.

Positive

• 10b5-1(c) plan adoption dated 03/06/2025 provides pre-scheduled trading framework
• Full disclosure of sale date, price, and post-transaction holdings enhances transparency

Negative

• Disposition of 5,000 shares on 10/01/2025 at $167.42 reduced direct holdings
• Form 4 filed by attorney-in-fact rather than the reporting person (signed 10/02/2025)

Insights

Corporate Governance Expert

Insider sale executed under a pre-existing 10b5-1 plan, reducing holdings modestly.

The Form 4 shows a reported sale of 5,000 shares on 10/01/2025 at $167.42 per share, with a post-transaction direct beneficial ownership of 547,966 shares. The filing explicitly states the 10b5-1(c) plan adoption date as 03/06/2025, indicating the trade was planned rather than ad hoc.

This matters for governance because trades under a 10b5-1 plan are typically pre-scheduled, which helps limit questions about trading on nonpublic information; the filing provides the specific adoption date and transaction detail required for transparency.

Equity Markets Analyst

Reported sale size is small relative to total reported holdings; limited market impact.

The reported disposition of 5,000 shares represents less than 1% of the reported 547,966 shares held directly after the sale, according to the Form 4 figures. The filing contains the exact sale price ($167.42) and transaction date (10/01/2025), allowing precise record of insider activity.

Because the Form 4 discloses both the trade and the 10b5-1 plan adoption date (03/06/2025), market participants can treat this as a scheduled insider sale with minimal information asymmetry; no other derivative or additional transactions are reported.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Jagdfeld Aaron

(Last) (First) (Middle)

S45 W29290 HWY.59

C/O GENERAC HOLDINGS INC.

(Street)

WAUKESHA WI 53189

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/01/2025		S(1)		5,000	D	$167.42	547,966	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2025

	/s/ Raj Kanuru, Attorney in Fact	10/02/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did GNRC CEO Aaron Jagdfeld report?

The Form 4 reports a sale of 5,000 shares on 10/01/2025 at $167.42 per share.

How many GNRC shares does Aaron Jagdfeld beneficially own after the sale?

The filing shows 547,966 shares beneficially owned following the reported transaction.

Was the sale part of a 10b5-1 trading plan for GNRC insider trades?

Yes. The Form 4 states the referenced 10b5-1(c) plan was adopted on 03/06/2025.

When was the Form 4 for GNRC signed and filed?

The signature by an attorney-in-fact is dated 10/02/2025, reflecting the filing date on the form.

Did the filing report any derivative transactions for GNRC?

No. Table II shows no derivative securities acquired or disposed of in this filing.

What role does Aaron Jagdfeld hold at Generac according to the Form 4?

The filing identifies him as both Chief Executive Officer and a Director of Generac (GNRC).