Generac Holdings (NYSE: GNRC) CEO sells 5,000 shares in Rule 10b5-1 plan

Rhea-AI Filing Summary

Generac Holdings CEO Aaron Jagdfeld reported selling 5,000 shares of Common Stock on August 3, 2026 at $194.8900 per share in an open-market or private transaction. The sale was executed under a Rule 10b5-1(c) trading plan adopted on 12-04-2025, and he continues to hold 554,528 shares directly.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares

Net Sell 1 txn

Insider Jagdfeld Aaron

Role Chief Executive Officer

Sold 5,000 shs ($974K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	5,000	$194.89	$974K

Holdings After Transaction: Common Stock — 554,528 shares (Direct)

Footnotes (1)

1. F1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025

Key Figures

Shares sold: 5,000 shares Sale price per share: $194.8900 Shares owned after transaction: 554,528 shares +1 more

4 metrics

Shares sold 5,000 shares Common Stock sold on August 3, 2026

Sale price per share $194.8900 Price per share for the 5,000-share sale

Shares owned after transaction 554,528 shares Direct Common Stock holdings following the sale

10b5-1 plan adoption date 12-04-2025 Adoption date of the referenced Rule 10b5-1(c) trading plan

Key Terms

Rule 10b5-1(c) plan, Common Stock, open market or private transaction

3 terms

Rule 10b5-1(c) plan regulatory

"Adoption date of referenced 10b5-1(c) plan is: 12-04-2025"

Common Stock financial

"security_title: "Common Stock" for the reported sale"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

open market or private transaction financial

"transaction_code_description: "Sale in open market or private transaction""

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/04/2026 - 05:08 PM Accepted by SEC EDGAR 08/04/2026 - 05:08 PM Learn about SEC filing dates

FAQ

What insider transaction did GNRC report for CEO Aaron Jagdfeld?

GNRC reported that CEO Aaron Jagdfeld sold 5,000 shares of Generac Holdings Common Stock on August 3, 2026. The transaction was a reported open-market or private sale and was executed under a pre-established Rule 10b5-1(c) trading plan.

At what price did GNRC’s CEO sell shares and how many?

GNRC’s CEO sold 5,000 shares of Common Stock at $194.8900 per share on August 3, 2026. The filing characterizes this as a sale in an open-market or private transaction under a Rule 10b5-1(c) trading plan.

How many GNRC shares does CEO Aaron Jagdfeld hold after this sale?

After the reported transaction, CEO Aaron Jagdfeld holds 554,528 shares of Generac Holdings Common Stock directly. This indicates the 5,000-share sale represents a relatively small portion of his total reported direct holdings following the transaction.

Was the GNRC CEO stock sale made under a Rule 10b5-1 trading plan?

Yes. The sale was executed under a Rule 10b5-1(c) trading plan, with an adoption date of 12-04-2025. Such plans prearrange trading activity, which can reduce the informational value of the trade’s timing regarding the insider’s views.

What is the nature of the GNRC CEO’s ownership for this reported transaction?

The reported 5,000-share sale by GNRC’s CEO relates to direct ownership of Common Stock. The filing lists the ownership code as direct, with no indication that the shares are held through a separate entity or trust for this transaction.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jagdfeld Aaron

(Last) (First) (Middle)

S45 W29290 HWY.59

C/O GENERAC HOLDINGS INC.

(Street)

WAUKESHA WISCONSIN 53189

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/03/2026		S(1)		5,000	D	$194.89	554,528	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025

	/s/ Raj Kanuru, Attorney in Fact	08/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)