Form 144: GO Insider Plans $240K Sale of Option Shares on 6 Aug 2025

Rhea-AI Filing Summary

Grocery Outlet Holding Corp. (GO) filed a Form 144 indicating a proposed insider sale of 15,075 common shares through Fidelity Brokerage Services. The shares, valued at $240,446.25, are expected to be sold on or about 06 Aug 2025 on Nasdaq. They were obtained via an employee stock-option granted 29 Sep 2016 and exercised for cash on the same date as the planned sale. The transaction represents roughly 0.02 % of the 98.0 million shares outstanding, and no other sales by this filer were reported in the past three months.

Positive

• None.

Negative

• Insider intends to sell 15,075 shares, which, while small, may still be viewed negatively by some investors tracking insider sentiment.

Insights

Securities Analyst

TL;DR: Small Form 144 filing; insider intends to sell 15k GO shares worth ~$240k—immaterial to float and unlikely to move the stock.

The notice discloses a minor disposition relative to Grocery Outlet’s 98 million shares outstanding. At 0.02 %, the sale is well below volumes that typically signal insider sentiment shifts. Because the shares arise from an option exercise and the filer reports no prior three-month sales, this appears to be routine liquidity. There is no accompanying adverse disclosure. Market impact should be negligible, though investors tracking insider activity may log the sale for trend analysis.

Corporate Governance Expert

TL;DR: Routine option-related sale; filing satisfies Rule 144 transparency, governance risk remains unchanged.

Form 144s enhance disclosure of insider trades before execution. This filing complies with governance best practices, signalling procedural adherence. The modest dollar amount limits potential signalling risk; however, persistent or larger-scale sales could merit scrutiny. No material adverse information is asserted by the signer, and the absence of recent sales reduces aggregation concerns under Rule 144(e).

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	15075	240446.25	98034554	08/06/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/06/2025	Option Granted - 09/29/2016	Issuer			15075	08/06/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Grocery Outlet (GO) shares are covered by this Form 144?

The filing covers 15,075 common shares.

What is the estimated value of the proposed insider sale?

The aggregate market value disclosed is $240,446.25.

When is the approximate sale date for the GO shares?

The filer lists 06 August 2025 as the anticipated sale date.

What percentage of Grocery Outlet’s outstanding shares does 15,075 shares represent?

Approximately 0.02 % of the 98,034,554 shares outstanding.

How were the shares being sold originally acquired?

They stem from an option granted on 29 Sep 2016 and exercised for cash.