Grocery Outlet Enters Sixteenth State with Store Opening in Virginia

Rhea-AI Summary

Grocery Outlet (NASDAQ: GO) will open its first Virginia store in Falls Church on Feb. 12, 2026, marking the company's entrance into its sixteenth state and the start of additional planned openings across Virginia. The move is presented as part of a disciplined, long-term growth plan and expands the retailer's East Coast footprint.

The company offers products at prices 40% to 70% below conventional retailers, a broad selection of name-brand consumables, fresh items and premium wines, and operates more than 560 stores nationwide.

News Market Reaction

+0.94%

1 alert

+0.94% News Effect

On the day this news was published, GO gained 0.94%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

State count: 16 states Store opening date: Feb 12, 2026 Typical discount range: 40%–70% +5 more

8 metrics

State count 16 states Virginia opening marks entry into the sixteenth state

Store opening date Feb 12, 2026 Falls Church, Virginia store opening date

Typical discount range 40%–70% Discounts vs conventional retailers mentioned for Grocery Outlet stores

Store count More than 560 stores Total stores open across the country cited in article

Current price $9.55 Price before Virginia expansion news

52-week range $8.96–$19.41 Pre-news 52-week low and high

Market cap $937,210,547 Market capitalization prior to the announcement

Volume relative 0.64x Today’s volume vs 20-day average before the news

Market Reality Check

Price: $10.07 Vol: Volume 1,805,089 is below...

low vol

$10.07 Last Close

Volume Volume 1,805,089 is below the 20-day average of 2,839,511 (relative volume 0.64x). low

Technical Price at $9.55 trades below the $14.10 200-day MA and is 50.8% under the 52-week high, but 6.58% above the 52-week low.

Peers on Argus

The stock showed 0% change while peers were mixed: WMK (-0.38%), IMKTA (-0.42%),...

The stock showed 0% change while peers were mixed: WMK (-0.38%), IMKTA (-0.42%), NGVC (+1.34%), DNUT (-0.93%), VLGEA (+0.18%). No clear sector-wide direction is evident.

Historical Context

5 past events · Latest: Nov 28 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Nov 28	Conference appearance	Positive	+1.5%	Announcement of CEO participation in Morgan Stanley consumer and retail conference.
Nov 12	Charity partnership	Positive	-0.8%	Holiday partnership with Feeding America targeting three million meals via donations.
Nov 05	Promotional campaign	Positive	-8.1%	Launch of holiday promotions with significant discounts and sweepstakes offers.
Nov 04	Earnings release	Negative	-0.5%	Q3 2025 results with restructuring costs and lowered adjusted EBITDA guidance.
Oct 21	Earnings schedule	Neutral	+0.5%	Announcement of Q3 2025 earnings release date and conference call details.

Pattern Detected

Promotional and partnership news sometimes saw negative reactions, while conference and scheduling updates tended to align modestly with slightly positive moves. Earnings-related news with reduced guidance aligned with a small negative reaction.

Recent Company History

Over the last several months, Grocery Outlet reported multiple developments. An earnings release on Nov 4, 2025 highlighted higher sales but revised guidance and restructuring costs. Subsequent filings, including a 10-Q and 8-K, detailed profitability pressures and outlook tightening. The company also ran holiday promotions starting Nov 5, 2025 and partnered with Feeding America on Nov 12, 2025. A conference appearance was announced for Dec 3, 2025. Today’s Virginia store expansion fits into this ongoing growth narrative despite prior margin and guidance headwinds.

Market Pulse Summary

This announcement highlights Grocery Outlet’s expansion into Virginia, its 16th state, via a Falls C...

Analysis

This announcement highlights Grocery Outlet’s expansion into Virginia, its 16th state, via a Falls Church store opening on Feb 12, 2026. The company emphasizes discounts of 40%–70% and a network of more than 560 stores, consistent with its Xtreme Value positioning. In light of earlier filings citing restructuring costs and tightened guidance, investors may watch how new-state entries contribute to sales, margins, and leverage relative to prior quarters.

Key Terms

food deserts

1 terms

food deserts technical

"especially in areas that had been or would otherwise be considered food deserts."

Areas where residents have little or no convenient access to affordable, fresh food—typically lacking nearby full-service grocery stores or markets—often relying on corner shops or fast-food outlets instead. For investors, food deserts signal gaps in consumer demand and potential opportunities or risks for grocery chains, real estate projects, food retailers and health-related businesses: think of a neighborhood missing a supermarket as both a retail opportunity and a red flag for long-term local health and spending trends.

AI-generated analysis. Not financial advice.

The Leader in Xtreme Value™ Expands its East Coast Footprint, Underscoring National Growth Strategy

EMERYVILLE, Calif., Jan. 12, 2026 (GLOBE NEWSWIRE) -- Grocery Outlet Holding Corp. (NASDAQ: GO) ("Grocery Outlet," the "Company," "we" or "our"), a high-growth, extreme value retailer of quality, name-brand consumables and fresh products, today announced the upcoming opening of its store in Falls Church, Virginia. This store opening, slated for Feb. 12, 2026, will mark Grocery Outlet’s official entrance into Virginia and kick off a series of openings across the state.

The Virginia launch represents a key milestone in Grocery Outlet’s disciplined, long-term growth strategy, reinforcing the Company’s commitment to bringing Xtreme Value™ to new communities. Grocery Outlet is proud to be able to offer community members products at prices 40% to 70% below those of conventional retailers, especially in areas that had been or would otherwise be considered food deserts. Virginia customers will also enjoy unbeatable deals on a wide selection of premium wines.

“Extreme Value is coming to Virginia!” said Jason Potter, Chief Executive Officer of Grocery Outlet. “We are thrilled to open our first Grocery Outlet store in Falls Church and give shoppers the best of both worlds: unbeatable treasure-hunt deals on unique finds and significant savings on everyday grocery essentials. This is all part of our commitment to helping families stretch their budgets without sacrificing quality. We’re excited to continue that commitment in Virginia.”

With more than 560 stores open across the country, Grocery Outlet is constantly evaluating growth opportunities and helping consumers stretch their dollar on name-brand items.

About Grocery Outlet
Based in Emeryville, California, Grocery Outlet is a high-growth, extreme value retailer of quality, name-brand consumables and fresh products sold primarily through a network of independently operated stores. Grocery Outlet and its subsidiaries have more than 560 stores in California, Washington, Oregon, Pennsylvania, Tennessee, Idaho, Nevada, Maryland, North Carolina, New Jersey, Ohio, Georgia, Alabama, Delaware, Kentucky and Virginia.

Investor Relations Contacts:
Ian Ferry
(510) 244-3703
iferry@cfgo.com 

Ron Clark
(646) 776-0886
ron@ellipsista.com 

FAQ

When will Grocery Outlet (GO) open its first Virginia store?

Grocery Outlet will open its first Virginia store in Falls Church on Feb. 12, 2026.

What does Grocery Outlet's entry into Virginia mean for GO's expansion?

The Falls Church opening marks entry into the sixteenth state and begins a series of planned store openings across Virginia.

How large is Grocery Outlet's national footprint entering Virginia (GO)?

Grocery Outlet operates more than 560 stores nationwide as it expands into Virginia.

What price savings does Grocery Outlet (GO) advertise for Virginia shoppers?

Grocery Outlet advertises products priced 40% to 70% below conventional retailers.

Will Grocery Outlet (GO) sell alcohol at the Falls Church Virginia store?

Yes; Virginia customers will have access to a wide selection of premium wines at the Falls Church location.

How does the Falls Church opening fit Grocery Outlet's strategy (GO)?

The company frames the Falls Church opening as part of a disciplined, long-term growth strategy to expand its East Coast footprint and bring value to new communities.