Grocery Outlet Launches First-Ever Shoppable Livestream Series
Rhea-AI Summary
Grocery Outlet (NASDAQ: GO) launched its first-ever shoppable livestream series, The Grocery Outlet Xtreme Value Stock Up Show, debuting Feb 4 with a Big Game Edition. The interactive livestream lets viewers buy featured items via Instacart in real time, promoting savings of 30%–70% versus conventional retailers.
The show features game-day essentials, snacks, desserts, family beverages, recipe ideas and $50 gift card giveaways, and streams on Instagram, Facebook and the Grocery Outlet website at 12 p.m. PST/3 p.m. EST on Feb 4.
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Key Figures
Market Reality Check
Peers on Argus
GO was down 2.52% while several grocery peers like WMK (+0.67%), IMKTA (+3.78%), NGVC (+2.49%) and VLGEA (+3.91%) were positive, suggesting stock-specific pressure rather than a sector-wide move. DNUT declined 0.64%.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 26 | Holiday partnership | Positive | -0.4% | Charitable holiday campaign raising over $200,000 for two million meals. |
| Jan 21 | Marketing guidance | Positive | +0.2% | Release of 2026 Xtreme Value shopping tips emphasizing 40–70% discounts. |
| Jan 13 | Leadership change | Neutral | +0.3% | Announcement of Chief Purchasing Officer retirement and integrated leadership role. |
| Jan 12 | Store expansion | Positive | +0.9% | Entry into Virginia with first store opening as sixteenth state market. |
| Nov 28 | Conference appearance | Neutral | +1.5% | CEO participation in Morgan Stanley Global Consumer & Retail Conference fireside chat. |
Recent company news has mostly aligned with modest positive price reactions, with one small divergence on a charitable partnership release.
Over the last few months, Grocery Outlet highlighted value-focused initiatives and operational changes. It expanded into Virginia as its sixteenth state and emphasized prices 40–70% below conventional retailers while operating more than 560 stores. Leadership updates included the announced retirement of its Chief Purchasing Officer and participation in a major consumer and retail conference. A holiday campaign with Feeding America funded over $200,000 in donations, providing two million meals. Today’s livestream launch continues this theme of value-driven customer engagement.
Market Pulse Summary
This announcement introduces a shoppable livestream series timed to a major sporting event, extending Grocery Outlet’s value proposition of 30–70% savings into a more interactive digital format. It builds on recent initiatives highlighting extreme value and geographic expansion to more than 560 stores. Investors may watch engagement with the Instacart-enabled experience, any follow-on events, and future filings for evidence that these promotions translate into traffic, basket size, and profitability improvements.
AI-generated analysis. Not financial advice.
The Grocery Outlet Xtreme Value Stock Up Show to debut on Facebook and Instagram February 4
EMERYVILLE, Calif., Feb. 03, 2026 (GLOBE NEWSWIRE) -- Grocery Outlet Holding Corp. (NASDAQ: GO) ("Grocery Outlet" or the "Company"), one of America’s favorite, extreme value grocers today announced the launch of its first-ever shoppable livestream series: The Grocery Outlet Xtreme Value Stock Up Show designed to help shoppers get ready for the Big Game!
Designed to bring the thrill of bargain hunting directly to shoppers’ screens, the new livestream series offers a fun, interactive Treasure Hunt experience for customers to shop Grocery Outlet’s latest deals in real time, offering a savings of
“We’re thrilled to introduce a new, dynamic way for customers to shop the extreme value prices that they count on from us,” said Kevin Miller, Interim Chief Marketing Officer. “The Grocery Outlet Xtreme Value Stock Up Show brings the fun, surprise, and unbelievable savings of our stores directly into the homes of our shoppers—starting with one of the biggest food occasions of the year.”
The series kicks off with a special “Big Game Edition” livestream debuting on February 4, aligning with one of the biggest snacking and celebration moments of the year.
A New, Interactive Way to Score Unbeatable Deals
Viewers tuning into the Grocery Outlet Xtreme Value Stock Up Show will be able to browse and purchase featured products instantly through Instacart while watching, making it easier than ever to stock up on premium, name-brand groceries at exceptional prices.
The livestream will spotlight everything customers need for the ultimate game time gathering, including:
- Big Game essentials
- Easy, elevated snacks
- Desserts and sweets
- Family-friendly beverages
$50 Gift Card Giveaways
Each item showcased on the livestream will be shoppable via the platform’s integrated “Shop” feature:
- On mobile: Tap the shopping bag icon near the chat
- On desktop: Browse the dedicated Shop section beside the video
Products featured in the livestream, along with additional recipe ideas for the Big Game, will be available in the Shop section throughout the show.
Shoppers can tune into the show at 12 p.m. PST/3 p.m. EST on February 4 through Instagram, Facebook, or the Grocery Outlet website: https://www.groceryoutlet.com/xvstockupshow.
About Grocery Outlet
Based in Emeryville, California, Grocery Outlet is a high-growth, extreme value retailer of quality, name-brand consumables and fresh products sold primarily through a network of independently operated stores. Grocery Outlet and its subsidiaries have more than 560 stores in California, Washington, Oregon, Pennsylvania, Tennessee, Idaho, Nevada, Maryland, New Jersey, Ohio, North Carolina, Georgia, Alabama, Delaware, Kentucky and Virginia.
Media Contact:
Kyle Noble, knoble@cfgo.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/87040ee2-6fae-4bac-846e-c5b7b2e87c35
FAQ
What is the Grocery Outlet Xtreme Value Stock Up Show and when does GO debut it?
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