Grocery Outlet (GO) CEO purchases 286,097 shares in open-market buy

Rhea-AI Filing Summary

Grocery Outlet Holding Corp. President and CEO Jason J. N. Potter reported an open-market purchase of 286,097 shares of common stock. He bought the shares at $5.90 per share, bringing his directly owned stake to 574,366 shares after the transaction.

Insider Trade Summary

Net Buyer: 286,097 shares ($1,687,972)

Net Buy 1 txn

Insider Potter Jason J. N.

Role President and CEO

Bought 286,097 shs ($1.69M)

Type	Security	Shares	Price	Value
Purchase	Common Stock	286,097	$5.90	$1.69M

Holdings After Transaction: Common Stock — 574,366 shares (Direct)

Footnotes (1)

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Potter Jason J. N.

(Last) (First) (Middle)

C/O GROCERY OUTLET HOLDING CORP.

5650 HOLLIS STREET

(Street)

EMERYVILLE CALIFORNIA 94608

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Grocery Outlet Holding Corp. [ GO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/19/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/19/2026		P		286,097	A	$5.9	574,366	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Luke D. Thompson, Luke D. Thompson, Attorney-in-Fact	03/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Grocery Outlet (GO) CEO Jason Potter report in this Form 4?

Jason J. N. Potter reported an open-market purchase of 286,097 Grocery Outlet common shares. The transaction increases his direct ownership and reflects a sizable personal investment at a price of $5.90 per share.

How many Grocery Outlet (GO) shares did the CEO buy and at what price?

The CEO bought 286,097 shares of Grocery Outlet common stock at $5.90 per share. This was an open-market purchase, meaning he bought the shares on the public market rather than receiving them as compensation.

What is Jason Potter’s total direct ownership in Grocery Outlet (GO) after this trade?

After the reported transaction, Jason J. N. Potter directly owns 574,366 shares of Grocery Outlet common stock. This figure reflects his position immediately following the open-market purchase disclosed in the Form 4.

Was the Grocery Outlet (GO) CEO’s transaction a purchase or a sale?

The transaction was a purchase. The Form 4 shows code “P” and describes it as an open-market purchase of 286,097 common shares, indicating a buy rather than a sale or other type of disposition.

Is the Grocery Outlet (GO) CEO’s ownership held directly or indirectly?

The filing characterizes Jason J. N. Potter’s ownership as direct. The Form 4 marks the holdings with a direct ownership code, meaning the shares are held in his own name rather than through an intermediate entity.