Return of an Icon: Jeep® Brand Unveils the 2027 Wrangler Laredo
Rhea-AI Summary
Stellantis (NYSE:STLA), through the Jeep brand, unveiled the 2027 Wrangler Laredo, the ninth model in its Twelve 4 Twelve Wrangler series. The edition revives the historic Laredo nameplate, built on the Wrangler Willys foundation with a standard Xtreme 35 Package, 35-inch BFGoodrich KO2 tires and 1-inch lift.
Design highlights include heritage-inspired colors, bold Laredo graphics, bronze accents, and the return of the tan soft-top, with optional Sky One-touch powertop and hardtop. The interior features Bison Brown Nappa leather seats, Mayan Gold stitching, and exclusive Laredo badging tied to Laredo, Texas. Orders open later this month, with starting MSRP set at $1,995 above a Wrangler Willys equipped with the Xtreme 35 Tire Package.
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News Explained
Jeep announced a new Wrangler trim with a stated $1,995 premium, but orders are not scheduled to open until later this month.
On
The quoted premium is tied to that specified Wrangler Willys configuration rather than presented as a standalone total price. The trim includes the Xtreme 35 Package as standard and is available in both two-door and four-door configurations.
The disclosure therefore adds a defined trim, equipment baseline and relative starting price to Jeep’s product lineup, while leaving the program at the pre-order stage.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 07 | EV microcar launch | Positive | -2.6% | Launch of 2026 Fiat Topolino EV micromobility models in the U.S. market. |
| Jul 02 | Gaming brand tie-in | Neutral | +0.0% | Dodge Viper GTS-R added to Fortnite and Rocket League for limited-time promotion. |
| Jul 01 | US sales update | Positive | +1.2% | Reported higher first-half 2026 U.S. sales with 5% volume growth year over year. |
| Jun 30 | Special color option | Neutral | +3.0% | Limited-run Purple Haze exterior color introduced for 2027 Dodge Charger lineup. |
| Jun 25 | Marketing promotion | Neutral | -1.7% | Jeep 'Wranglers for Washington' soccer-themed promotion offering Wranglers to select winners. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent brand and product news for Stellantis has mostly seen share moves align modestly with generally positive or neutral headlines, with only one notable divergence.
Key Terms
msrp financial
nappa leather technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
- The ninth installment in the Jeep® brand's Twelve 4 Twelve Wrangler series, the 2027 Jeep Wrangler Laredo revives one of the most iconic nameplates in Jeep brand history
- Inspired by the American Southwest and the rugged spirit of its namesake border city, Wrangler Laredo delivers an unmistakable personality through heritage colors, bold graphics, bronze accents and the return of the highly coveted tan soft-top
- From Easter Jeep Safari concept to production reality, Wrangler Laredo stays remarkably faithful to the enthusiast-favorite design that captured the imagination of the Jeep community
- Premium Bison Brown Nappa leather seats, Mayan Gold accents and exclusive details create one of the most distinctive and richly crafted interiors offered on Wrangler
- Built on the Wrangler Willys foundation, the Wrangler Laredo includes standard the Xtreme 35 Package with 35-inch tires and 1-inch lift, pairing authentic heritage with proven Trail Rated capability
- Available in both two-door and four-door configurations
The Jeep® brand continues its Twelve 4 Twelve series with the return of 2027 Jeep Wrangler Laredo, one of the most recognizable nameplates in the brand's portfolio. The Wrangler Laredo draws inspiration from the iconic trim that helped shape the brand throughout the 1980s, blending heritage-inspired style with the proven, trail-rated capability of Wrangler Willys. As the ninth release in the yearlong series, Wrangler Laredo honors one of the most memorable chapters in Jeep brand history while charting a new path forward through contemporary execution.
"The
Unveiled as a concept at this year's Easter Jeep Safari, Wrangler Laredo immediately captured the attention of Jeep enthusiasts with its distinctive character and unmistakable sense of style. Hidden in plain sight, the production model stays strikingly faithful to the concept, demonstrating how the Jeep brand can bring crowd-favorite designs from the trail to the showroom while preserving the elements that make it special.
The Legacy of
Rooted in the final chapter of the CJ era, the
When Wrangler replaced the CJ in 1987,
Built to Kick Up Dust
The Jeep Wrangler Laredo makes a lasting impression through rich earth tones, purposeful graphics and distinctive accents, drawing inspiration from classic rodeo-era style and reinterpreting it for a new generation.
Key exterior elements include:
- Standard Xtreme 35 Package with 35-inch BFGoodrich KO2 tires paired with bronze beadlock-capable wheels for enhanced off-road traction, ground clearance and durability
- Reintroduction of the iconic tan soft-top, a signature heritage-inspired element brought back with modern execution; Sky One-touch powertop available (four-door only); Black hardtop available (two-door and four-door)
- Unique Gobi accent grille, delivering a warm, unmistakable front-end identity
Laredo hood decals (center and side), featuring statement-making graphics inspired by archival designs- Distinctive bodyside decals that reinterpret classic striping with sharper, contemporary proportions
- Rear lasso-style "4WD" decal
- Bronze tow hooks and bronze-accented Jeep and Trail Rated badging
- Available trailer hitch that provides up to 3,500 lbs of towing
Take the Reins Inside
Inside, Wrangler Laredo delivers a warm, tactile environment shaped by premium materials and rich contrast. Key interior elements include:
Laredo interior echoes the exterior's emphasis on earth-tone colors, texture and craftsmanship, creating a cohesive experience from the moment the doors open, anchored by a predominantly Bison Brown environment- Bison Brown Nappa leather seats with front heat and power adjust
- Mayan Gold accent stitching adds a refined layer of contrast throughout the cabin
- Instrument panel surround, grab handle, door armrests and the center console are wrapped in Global Black, creating a striking contrast with the Bison Brown interior. The combination balances durability and refinement while reinforcing Wrangler's functional DNA
- Exclusive
Laredo badging adds a place-based signature, including a rear swing gate plaque featuring the coordinates ofLaredo, Texas , and a custom center console badge that ties the vehicle directly to its namesake - Subtle cowboy hat motif appears in the HVAC pad prints, adding a playful nod to the region's western heritage
More than a return of an iconic nameplate, the Jeep Wrangler Laredo represents the next chapter of a legacy built on freedom, adventure and authentic Jeep capability.
Orders for the 2027 Jeep Wrangler Laredo open later this month with a starting MSRP of only
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Media website: media.stellantisnorthamerica.com
Jeep brand: jeep.com
Facebook: facebook.com/jeep
Instagram: @jeep
X: @jeep
LinkedIn: linkedin.com/company/jeep
YouTube: youtube.com/thejeepchannel or youtube.com/StellantisNA
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SOURCE Stellantis