Alphabet (GOOGL) insider files Form 144 to sell 32,500 Class C shares

Rhea-AI Filing Summary

Form 144 notice for Alphabet Inc. (GOOGL) reports a proposed sale of 32,500 Common Class C shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $6,580,925 and an approximate sale date of 08/20/2025. The shares were acquired as restricted stock units on 03/25/2021. The filing lists multiple recent 10b5-1 sales by Sundar Pichai and the Pichai Family Foundation between 05/21/2025 and 08/06/2025, including recurring blocks of 32,500 shares for Sundar Pichai and 4,000 shares for the Foundation. The notice includes the standard representation that the seller does not possess undisclosed material information.

Positive

• Sale follows a Rule 10b5-1 plan, indicating preplanned, systematic disposition rather than opportunistic insider trading
• Shares were acquired as restricted stock units on 03/25/2021, showing the sale relates to previously granted compensation
• Filer provided complete transactional history for recent sales (multiple dates and amounts), supporting transparency

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine insider sales executed under 10b5-1 plans; transactions are small relative to outstanding shares and do not signal material company-level impact.

The filing documents a scheduled sale of 32,500 Class C shares acquired as RSUs in 2021, with an indicated market value of $6.58 million for the planned trade. The record of multiple recent 10b5-1 sales by the same parties suggests prearranged, systematic disposition rather than ad hoc insider selling. Given Alphabet's reported shares outstanding of approximately 5.43 billion in the filing, the single sale amount is immaterial to capitalization and unlikely to affect market valuation.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 and 10b5-1 practice; the signer affirms no undisclosed material information.

The notice identifies the seller, acquisition method (Restricted Stock Units), broker, and confirms reliance on Rule 10b5-1 sales in prior transactions. This level of transparency meets routine governance expectations for executive and related-party dispositions. The representation regarding absence of material nonpublic information is standard and required by the form.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Class C	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	32500	6580925.00	5430000000	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Class C	03/25/2021	Restricted Stock Units	Issuer			32500	03/25/2021	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/06/2025	4000	784810.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/06/2025	32500	6377416.50
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/16/2025	4000	737474.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/16/2025	32500	5992187.50
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/02/2025	4000	714089.60
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/02/2025	32500	5801978.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/18/2025	4000	706904.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/18/2025	32500	5742122.75
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/04/2025	4000	674870.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/04/2025	32500	5483234.25
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	05/21/2025	4000	683184.80
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	05/21/2025	32500	5553297.75

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What is the size and planned date of the proposed sale in the GOOGL Form 144?

The notice reports a proposed sale of 32,500 Common Class C shares with an approximate sale date of 08/20/2025.

How were the shares being sold acquired according to the filing?

The shares were acquired as Restricted Stock Units on 03/25/2021 and the filing lists the acquisition transaction as the issuer.

Who is the broker handling the proposed sale in the filing?

The broker named is Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza, 8th Floor, New York NY 10004.

Does the filing show other recent sales by the same parties?

Yes. The filing lists multiple recent 10b5-1 sales by Sundar Pichai (32,500-share blocks) and the Pichai Family Foundation (4,000-share blocks) between 05/21/2025 and 08/06/2025.

Is there any statement about material nonpublic information in the Form 144?

Yes. The person for whose account securities are to be sold represents by signing the notice that they do not know any material adverse information not publicly disclosed concerning the issuer.