STOCK TITAN
  1. Home
  2. Sec-filings
  3. GROV
  4. [Form 4] Grove Collaborative Holdings, Inc. Insider Trading Activity

Grove Collaborative (NYSE: GROV) CEO exercises RSUs, withholds shares for taxes

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Grove Collaborative Holdings, Inc. President & CEO Jeffrey Michael Yurcisin reported compensation-related equity activity in Class A Common Stock on May 15, 2026. He exercised restricted stock units (RSUs) into a total of 101,421 shares of common stock, reflecting equity awards converting into shares.

To satisfy tax obligations tied to these vestings, the company retained 24,698 shares at $1.24 per share. These tax-withholding dispositions were not open-market sales. Each RSU represents a contingent right to receive one share of Class A Common Stock and vests in scheduled quarterly installments, with certain awards providing for accelerated vesting following a change in control under specified termination conditions.

Positive

  • None.

Negative

  • None.
Insider Yurcisin Jeffrey Michael
Role President & CEO
Type Security Shares Price Value
Exercise Restricted Stock Units 21,250 $0.00 --
Exercise Restricted Stock Units 2,500 $0.00 --
Exercise Restricted Stock Units 44,541 $0.00 --
Exercise Restricted Stock Units 33,130 $0.00 --
Exercise Class A Common Stock 21,250 $0.00 --
Tax Withholding Class A Common Stock 5,175 $1.24 $6K
Exercise Class A Common Stock 2,500 $0.00 --
Tax Withholding Class A Common Stock 609 $1.24 $755.16
Exercise Class A Common Stock 44,541 $0.00 --
Tax Withholding Class A Common Stock 10,846 $1.24 $13K
Exercise Class A Common Stock 33,130 $0.00 --
Tax Withholding Class A Common Stock 8,068 $1.24 $10K
Holdings After Transaction: Restricted Stock Units — 106,250 shares (Direct, null); Class A Common Stock — 583,276 shares (Direct, null)
Footnotes (1)
  1. Each restricted stock unit ("RSU") represents a contingent right to receive one share of class A Common Stock These shares were retained by the Company in order to meet the tax withholding obligations of the award-holder in connection with the vesting of an installment of the restricted stock award. The amount retained by the Company was not in excess of the amount of the tax liability. These RSUs vest 25% on August 15, 2024, and then in twelve equal quarterly installments thereafter, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date. The RSUs have no expiration date. These RSUs will vest in quarterly installments each February 15, May 15, August 15 and November 15 commencing on May 15, 2024, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date. These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th of each year (provided, that if such date occurs on a weekend or federal holiday, vesting shall occur on the next business day) beginning on May 15, 2025, with accelerated vesting following a change in control if the Reporting Person's services are terminated by the Issuer without cause or the Reporting Person resigns for good reason. These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th of each year (provided, that if such date occurs on a weekend or federal holiday, vesting shall occur on the next business day) beginning on May 15, 2026, with accelerated vesting following a change in control if the Reporting Person's services are terminated by the Issuer without cause or the Reporting Person resigns for good reason.
RSU exercises 101,421 shares Total Class A Common Stock from RSU exercises on May 15, 2026
Tax-withholding shares 24,698 shares Shares retained by company to satisfy tax obligations
Withholding price $1.24 per share Value used for tax-withholding dispositions of common stock
Single RSU-to-share ratio 1 RSU : 1 share Each RSU represents right to receive one Class A share
Exercise transactions count 4 exercises Derivative exercises/conversions reported in transaction summary
Tax-withholding transactions count 4 dispositions Share dispositions for tax withholding reported in summary
Restricted Stock Units financial
"Each restricted stock unit ("RSU") represents a contingent right to receive one share"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligations financial
"These shares were retained by the Company in order to meet the tax withholding obligations"
change in control financial
"with accelerated vesting following a change in control if the Reporting Person's services are terminated"
A "change in control" occurs when the ownership or management of a company shifts significantly, such as through a merger, acquisition, or sale of a large part of its assets. This change can impact how the company is run and may influence its future direction. For investors, it matters because it can affect the company's stability, strategy, and value, often signaling potential changes in investment risk or opportunity.
good reason financial
"or the Reporting Person resigns for good reason"
vesting financial
"These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Yurcisin Jeffrey Michael
(Last)(First)(Middle)
C/O GROVE COLLABORATIVE HOLDINGS, INC.
1301 SANSOME STREET
(Street)
FRANCISCO CALIFORNIA 94111
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Grove Collaborative Holdings, Inc. [ GROV ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
President & CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock05/15/2026M21,250A(1)583,276D
Class A Common Stock05/15/2026F5,175(2)D$1.24578,101D
Class A Common Stock05/15/2026M2,500A(1)580,601D
Class A Common Stock05/15/2026F609(2)D$1.24579,992D
Class A Common Stock05/15/2026M44,541A(1)624,533D
Class A Common Stock05/15/2026F10,846(2)D$1.24613,687D
Class A Common Stock05/15/2026M33,130A(1)646,817D
Class A Common Stock05/15/2026F8,068(2)D$1.24638,749D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(1)05/15/2026M21,250 (3) (4)Class A Common Stock21,250(1)106,250D
Restricted Stock Units(1)05/15/2026M2,500 (5) (4)Class A Common Stock2,500(1)15,000D
Restricted Stock Units(1)05/15/2026M44,541 (6) (4)Class A Common Stock44,541(1)311,787D
Restricted Stock Units(1)05/15/2026M33,130 (7) (4)Class A Common Stock33,130(1)364,422D
Explanation of Responses:
1. Each restricted stock unit ("RSU") represents a contingent right to receive one share of class A Common Stock
2. These shares were retained by the Company in order to meet the tax withholding obligations of the award-holder in connection with the vesting of an installment of the restricted stock award. The amount retained by the Company was not in excess of the amount of the tax liability.
3. These RSUs vest 25% on August 15, 2024, and then in twelve equal quarterly installments thereafter, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date.
4. The RSUs have no expiration date.
5. These RSUs will vest in quarterly installments each February 15, May 15, August 15 and November 15 commencing on May 15, 2024, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date.
6. These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th of each year (provided, that if such date occurs on a weekend or federal holiday, vesting shall occur on the next business day) beginning on May 15, 2025, with accelerated vesting following a change in control if the Reporting Person's services are terminated by the Issuer without cause or the Reporting Person resigns for good reason.
7. These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th of each year (provided, that if such date occurs on a weekend or federal holiday, vesting shall occur on the next business day) beginning on May 15, 2026, with accelerated vesting following a change in control if the Reporting Person's services are terminated by the Issuer without cause or the Reporting Person resigns for good reason.
/s/ Barbara Wallace, Attorney-in-Fact for Jeffrey Yurcisin05/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider activity did GROV President & CEO Jeffrey Yurcisin report on this Form 4?

Jeffrey Yurcisin reported exercises of restricted stock units into Class A Common Stock and related tax-withholding dispositions. RSUs converted into 101,421 shares, while 24,698 shares were retained by the company to cover tax liabilities, all on May 15, 2026.

Were Jeffrey Yurcisin’s GROV transactions open-market buys or sales?

The reported GROV transactions were not open-market buys or sales. They reflect RSU exercises into Class A Common Stock and shares withheld by the company at $1.24 per share solely to satisfy tax withholding obligations associated with vesting awards.

How many GROV shares were created from Jeffrey Yurcisin’s RSU exercises?

Jeffrey Yurcisin’s RSU exercises resulted in 101,421 Class A Common Stock shares. Each restricted stock unit represents a contingent right to receive one share, and these awards vest in scheduled quarterly installments over time, subject to his continued service with the issuer.

How many GROV shares were withheld to cover Jeffrey Yurcisin’s tax obligations?

The company retained 24,698 GROV Class A Common Stock shares to cover Jeffrey Yurcisin’s tax withholding obligations. These shares were valued at $1.24 per share, and the amount retained was stated as not exceeding the related tax liability of the award-holder.

How do Jeffrey Yurcisin’s GROV RSUs vest over time?

Jeffrey Yurcisin’s GROV RSUs vest in various quarterly schedules, including 25% on August 15, 2024 with subsequent quarterly installments, and other grants vesting on February 15, May 15, August 15 and November 15, contingent on his continued service with the issuer.

Do any of Jeffrey Yurcisin’s GROV RSUs have accelerated vesting features?

Certain GROV RSU awards for Jeffrey Yurcisin provide accelerated vesting following a change in control if his services are terminated without cause or he resigns for good reason, in addition to their regular quarterly vesting schedule disclosed in the footnotes.