GROV insider filing: CEO Yurcisin RSU conversions and tax withholdings

Q: Why were some GROV shares reported as disposed of at $1.47 on the Form 4?

Shares marked with transaction code "F" at $1.47 per share were retained by the company to satisfy the tax withholding obligations arising from RSU vesting, and the amount retained was not in excess of the tax liability.

Q: What does each RSU represent in the GROV CEO’s Form 4 filing?

Each restricted stock unit (RSU) represents a contingent right to receive one share of Grove Collaborative Holdings, Inc. Class A Common Stock, as noted in the explanation of responses.

Q: How do the 21,250 RSUs reported for GROV vest?

The 21,250 RSUs vest 25% on August 15, 2024 , with the remaining units vesting in twelve equal quarterly installments thereafter, subject to the CEO’s continued service.

Q: What is the vesting schedule for the 44,541 RSUs in the GROV CEO grant?

The 44,541 RSUs vest in twelve equal installments on each February 15, May 15, August 15, and November 15 of each year beginning May 15, 2025 , with accelerated vesting after a change in control if certain termination conditions occur.

Q: Do the GROV RSU awards reported have an expiration date?

The explanation states that the RSUs have no expiration date ; they settle in Class A Common Stock as they vest under their respective schedules.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Grove Collaborative Holdings, Inc. (GROV) reported insider equity activity for President & CEO and director Jeffrey Yurcisin on 11/17/2025. Multiple restricted stock unit (RSU) awards were converted into Class A Common Stock through transactions coded "M", with shares withheld in "F" transactions at $1.47 per share to cover tax obligations. Following these transactions, Yurcisin directly beneficially owned 514,395 shares of Class A Common Stock and continued to hold several RSU grants, including awards covering 21,250, 2,500, 40,000, and 44,541 underlying shares that vest over time subject to continued service and, for one grant, change-in-control conditions.

Insider Trade Summary

108,291 shares exercised/converted

Mixed 12 txns

Insider Yurcisin Jeffrey Michael

Role President & CEO

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	21,250	$0.00	--
Exercise	Restricted Stock Units	2,500	$0.00	--
Exercise	Restricted Stock Units	40,000	$0.00	--
Exercise	Restricted Stock Units	44,541	$0.00	--
Exercise	Class A Common Stock	21,250	$0.00	--
Tax Withholding	Class A Common Stock	5,175	$1.47	$8K
Exercise	Class A Common Stock	2,500	$0.00	--
Tax Withholding	Class A Common Stock	609	$1.47	$895.23
Exercise	Class A Common Stock	40,000	$0.00	--
Tax Withholding	Class A Common Stock	9,740	$1.47	$14K
Exercise	Class A Common Stock	44,541	$0.00	--
Tax Withholding	Class A Common Stock	10,846	$1.47	$16K

Holdings After Transaction: Restricted Stock Units — 148,750 shares (Direct); Class A Common Stock — 453,724 shares (Direct)

Footnotes (1)

Each restricted stock unit ("RSU") represents a contingent right to receive one share of class A Common Stock These shares were retained by the Company in order to meet the tax withholding obligations of the award-holder in connection with the vesting of an installment of the restricted stock award. The amount retained by the Company was not in excess of the amount of the tax liability. These RSUs vest 25% on August 15, 2024, and then in twelve equal quarterly installments thereafter, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date. The RSUs have no expiration date. These RSUs will vest in quarterly installments each February 15, May 15, August 15 and November 15 commencing on May 15, 2024, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date. These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th of each year (provided, that if such date occurs on a weekend or federal holiday, vesting shall occur on the next business day) beginning on May 15, 2025, with accelerated vesting following a change in control if the Reporting Person's services are terminated by the Issuer without cause or the Reporting Person resigns for good reason.

Form 4 Insider Transactions: What Each Field Means →

11/18/2025 - 02:03 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Yurcisin Jeffrey Michael

(Last)

(First)

(Middle)

C/O GROVE COLLABORATIVE HOLDINGS, INC.

1301 SANSOME STREET

(Street)

FRANCISCO

94111

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Grove Collaborative Holdings, Inc. [ GROV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	President & CEO

3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	11/17/2025		M		21,250	A	⁽¹⁾	453,724	D
Class A Common Stock	11/17/2025		F		5,175⁽²⁾	D	$1.47	448,549	D
Class A Common Stock	11/17/2025		M		2,500	A	⁽¹⁾	451,049	D
Class A Common Stock	11/17/2025		F		609⁽²⁾	D	$1.47	450,440	D
Class A Common Stock	11/17/2025		M		40,000	A	⁽¹⁾	490,440	D
Class A Common Stock	11/17/2025		F		9,740⁽²⁾	D	$1.47	480,700	D
Class A Common Stock	11/17/2025		M		44,541	A	⁽¹⁾	525,241	D
Class A Common Stock	11/17/2025		F		10,846⁽²⁾	D	$1.47	514,395	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Units	⁽¹⁾	11/17/2025		M			21,250	⁽³⁾	⁽⁴⁾	Class A Common Stock	21,250	⁽¹⁾	148,750	D
Restricted Stock Units	⁽¹⁾	11/17/2025		M			2,500	⁽⁵⁾	⁽⁴⁾	Class A Common Stock	2,500	⁽¹⁾	20,000	D
Restricted Stock Units	⁽¹⁾	11/17/2025		M			40,000	11/18/2025	⁽⁴⁾	Class A Common Stock	40,000	⁽¹⁾	0	D
Restricted Stock Units	⁽¹⁾	11/17/2025		M			44,541	⁽⁶⁾	⁽⁴⁾	Class A Common Stock	44,541	⁽¹⁾	400,869	D

Explanation of Responses:

1. Each restricted stock unit ("RSU") represents a contingent right to receive one share of class A Common Stock

2. These shares were retained by the Company in order to meet the tax withholding obligations of the award-holder in connection with the vesting of an installment of the restricted stock award. The amount retained by the Company was not in excess of the amount of the tax liability.

3. These RSUs vest 25% on August 15, 2024, and then in twelve equal quarterly installments thereafter, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date.

4. The RSUs have no expiration date.

5. These RSUs will vest in quarterly installments each February 15, May 15, August 15 and November 15 commencing on May 15, 2024, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date.

6. These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th of each year (provided, that if such date occurs on a weekend or federal holiday, vesting shall occur on the next business day) beginning on May 15, 2025, with accelerated vesting following a change in control if the Reporting Person's services are terminated by the Issuer without cause or the Reporting Person resigns for good reason.

	/s/ Barbara Wallace, Attorney-in-Fact for Jeffrey Yurcisin	11/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did GROV report for its CEO on 11/17/2025?

Grove Collaborative Holdings, Inc. reported that President & CEO and director Jeffrey Yurcisin had multiple RSU awards converted into Class A Common Stock on 11/17/2025, along with share withholdings for taxes.

How many GROV Class A shares does the CEO own after these Form 4 transactions?

After the reported transactions, Jeffrey Yurcisin beneficially owned 514,395 shares of Grove Collaborative Holdings, Inc. Class A Common Stock directly.

Why were some GROV shares reported as disposed of at $1.47 on the Form 4?

Shares marked with transaction code "F" at $1.47 per share were retained by the company to satisfy the tax withholding obligations arising from RSU vesting, and the amount retained was not in excess of the tax liability.

What does each RSU represent in the GROV CEO’s Form 4 filing?

Each restricted stock unit (RSU) represents a contingent right to receive one share of Grove Collaborative Holdings, Inc. Class A Common Stock, as noted in the explanation of responses.

How do the 21,250 RSUs reported for GROV vest?

The 21,250 RSUs vest 25% on August 15, 2024, with the remaining units vesting in twelve equal quarterly installments thereafter, subject to the CEO’s continued service.

What is the vesting schedule for the 44,541 RSUs in the GROV CEO grant?

The 44,541 RSUs vest in twelve equal installments on each February 15, May 15, August 15, and November 15 of each year beginning May 15, 2025, with accelerated vesting after a change in control if certain termination conditions occur.

Do the GROV RSU awards reported have an expiration date?

The explanation states that the RSUs have no expiration date; they settle in Class A Common Stock as they vest under their respective schedules.