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Groupon (NASDAQ: GRPN) hires Aditya Rajkumar as COO to lead marketplace ops

Filing Impact
(Very High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Groupon, Inc. appointed Aditya Rajkumar as Chief Operating Officer, effective August 3, 2026. He will oversee Groupon's marketplace and merchant operations and report to CEO Dusan Senkypl.

Rajkumar’s offer includes a $500,000 annual base salary and a 2026 cash bonus target of $150,000 under Groupon’s Annual Bonus Plan, pro-rated from his start date with a minimum 2026 payout of $50,000, subject to Compensation Committee approval and continued employment. He will also receive a cash sign-on bonus of $150,000, paid in three installments of $50,000 between November 2026 and May 2027, contingent on active employment and meeting performance expectations.

Equity compensation totals 155,000 shares under the 2011 Incentive Plan, split equally between enhanced restricted stock units vesting one-third annually over three years and performance stock units that cliff vest based on performance conditions. Rajkumar will be eligible for the Company’s long-term incentive plan, with a minimum May 2027 LTIP award of $500,000, and the Company plans to enter into a Severance Benefit Agreement after his start date.

Positive

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Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Base salary $500,000 per year Annual base salary for COO role
2026 bonus target $150,000 Annual cash bonus under 2026 Bonus Plan, pro-rated
2026 minimum bonus $50,000 Minimum cash bonus amount for 2026
Cash sign-on bonus $150,000 Paid in three $50,000 installments through May 2027
Equity award 155,000 shares Equity grant under 2011 Incentive Plan
LTIP minimum award $500,000 Minimum long-term incentive award in May 2027
Effective date August 3, 2026 Start date as Chief Operating Officer
Age 42 Age of Aditya Rajkumar at appointment
enhanced restricted stock units financial
"Fifty percent (50%) of the award will be granted as enhanced restricted stock units, which will vest one-third annually"
performance stock units financial
"fifty percent (50%) of the award will be granted as performance stock units, which will cliff vest subject to achievement"
Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.
Annual Bonus Plan financial
"a 2026 annual cash bonus of $150,000 under Groupon’s Annual Bonus Plan, pro-rated"
Severance Benefit Agreement financial
"The Company intends to enter into a Severance Benefit Agreement with Mr. Rajkumar as soon as practicable"
forward-looking statements regulatory
"This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
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Understanding 8-K Material Events →
0001490281False00014902812026-06-082026-06-08

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): June 8, 2026
Commission File Number: 1-35335
Groupon, Inc.
(Exact name of registrant as specified in its charter)
Delaware27-0903295
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)
35 West Wacker Drive60601
25th Floor(Zip Code)
Chicago
Illinois(773)945-6801
(Address of principal executive offices)(Registrant's telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
☐    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
☐    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
☐    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
    240.14d-2(b))
 
☐    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
    240.13e-4(c))


Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Common stock, par value $0.0001 per shareGRPNNASDAQ Global Select Market


    Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 406 of the Securities Act of 1933 (230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (240.12b-2 of this chapter)
Emerging growth company     ☐
    If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐



Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers; Compensatory Arrangements of Certain Officers.

On June 8, 2026, Groupon, Inc. (the “Company”) announced the appointment of Aditya Rajkumar as Chief Operating Officer, effective August 3, 2026 (the "Effective Date").

Mr. Rajkumar, 42, served as Vice President, Digital & Delivery and Head of Skipcart at 7-Eleven, Inc. since 2023, where he led Skipcart, 7-Eleven's last-mile delivery marketplace built on a 1099 driver network. Prior to Skipcart, Mr. Rajkumar spent more than four years in a series of general management roles at DoorDash, Inc., including as General Manager of Premium & Caviar, General Manager of US Markets, and Director of Special Operations. Mr. Rajkumar began his career at Deloitte, where he rose from Analyst to Senior Manager in the firm's mergers and acquisitions practice.

In connection with his appointment, Mr. Rajkumar entered into an offer letter with the Company dated May 18, 2026, which sets forth the terms of his employment with the Company (the "Offer Letter"). The Offer Letter provides for an annual base salary of $500,000 and a 2026 annual cash bonus of $150,000 under Groupon’s Annual Bonus Plan, pro-rated to his Effective Date, with a minimum amount of $50,000 for 2026. The actual cash bonus payout is subject to approval by the Compensation Committee and Mr. Rajkumar’s continuous employment through the payment date. Mr. Rajkumar will also receive a cash sign-on bonus of $150,000, payable in three equal installments of $50,000 on November 15, 2026, February 15, 2027, and May 15, 2027, provided he is continuously and actively employed through each applicable payment date, and is meeting performance expectations at the time of payment.

In addition, Mr. Rajkumar will receive an equity award of 155,000 shares under the Groupon, Inc. 2011 Incentive Plan, as amended (the “Plan”). Fifty percent (50%) of the award will be granted as enhanced restricted stock units, which will vest one-third annually over the next three years, and fifty percent (50%) of the award will be granted as performance stock units, which will cliff vest subject to achievement of the applicable performance conditions. Mr. Rajkumar will also be entitled to participate in the Company’s annual long term incentive plan (“LTIP”), pursuant to the Plan. In May 2027, his LTIP award will be a minimum of $500,000, subject to approval by the Compensation Committee.

The Company intends to enter into a Severance Benefit Agreement with Mr. Rajkumar as soon as practicable after the Effective Date.

The above descriptions of Mr. Rajkumar's compensation terms are not complete and are qualified by reference to the Offer Letter, which is filed as Exhibit 10.1 to this Current Report on Form 8-K and incorporated herein by reference.

There are no family relationships between Mr. Rajkumar and any of the directors or executive officers of the Company, and there are no transactions in which Mr. Rajkumar has an interest requiring disclosure under Item 404(a) of Regulation S-K. There is no arrangement or understanding between Mr. Rajkumar and any other person pursuant to which he was appointed as an officer of the Company.

Item 7.01. Regulation FD Disclosure.

On June 8, 2026, the Company issued a press release announcing the appointment of Mr. Rajkumar as the Company’s Chief Operating Officer. The press release is attached hereto as Exhibit 99.1 to this Current Report of Form 8-K and is incorporated herein by reference.

The information in Exhibit 99.1 is being furnished and shall not be deemed to be "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.




Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
Exhibit
Number
 
Description
10.1
 
Offer Letter, dated May 18, 2026, between Groupon, Inc. and Aditya Rajkumar
99.1
 
Press Release, dated June 8, 2026.
104
 
Cover Page Interactive Data File (embedded as Inline XBRL document)




















































SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 GROUPON, INC.
Date: June 8, 2026
 
By: /s/ Rana Kashyap
Name: Rana Kashyap
Title: Chief Financial Officer









Exhibit 99.1
Groupon Appoints Aditya Rajkumar as Chief Operating Officer

Former DoorDash and 7-Eleven operating leader to help drive Groupon's next phase of AI-native growth

Chicago, Illinois - June 8, 2026 - Groupon (NASDAQ: GRPN) today announced the appointment of Aditya Rajkumar as Chief Operating Officer. Rajkumar joins the company effective August 3, 2026, and will report to Chief Executive Officer Dusan Senkypl, overseeing Groupon's marketplace and merchant operations.

"Adi brings exactly the operating discipline and marketplace experience this stage of our transformation calls for," said Senkypl. "He pairs a strong bias for action with a structured, hands-on approach, and he moves at a pace that pulls an organization forward. The last decade has proved that a new generation of local marketplaces can win at real scale: serving customers at the level of a neighborhood while running with the efficiency of a global platform. That is an organizational capability built through culture, teams, and operating processes, and very few people have done it. Adi has spent his career building exactly that, and it is what this next phase of Groupon requires as we move into the era of agentic commerce.”

“Groupon sits at the intersection of consumer intent and local supply, with a brand people know and a marketplace with real room to grow," said Rajkumar. "Throughout my career, I've been drawn to missions that support local businesses. At DoorDash, it was about empowering local economies through e-commerce and delivery. At Groupon, it's about putting customers first: helping people discover and enjoy the best of their cities at great value, while giving the local businesses they love a partner that helps them reach new customers and grow. What drew me here is the chance to pair that mission with intense operating rigor, and to help build the bridge between the AI economy and local merchants. I'm excited to get to work with the team Dusan has built."

Rajkumar joins Groupon from 7-Eleven, where he most recently led Skipcart and last-mile operations as Vice President, Last Mile, running delivery and last-mile operations across one of the largest global convenience retail networks. Before that, he spent more than four years at DoorDash in senior P&L and operating roles, most recently as General Manager of Caviar and Premium. Earlier in his career, he was a Senior Manager in Deloitte's M&A Strategy & Operations practice, advising clients across energy, industrials and manufacturing.

“Adi has spent his career turning complex operations into measurable outcomes, better customer experiences, stronger merchant performance, and execution at scale,” added Senkypl. “That is the operating standard we are holding ourselves to as we execute against our transformation priorities. I couldn't be more excited to welcome Adi to the team, and I wish him every success as we build Groupon's next chapter together.”

Contacts:
Press - press@groupon.com
IR - IR@groupon.com






About Groupon
Groupon (NASDAQ: GRPN) is an experiences marketplace that connects consumer intent with local supply, getting people offline and into quality local experiences and services at great value, while connecting merchants with new customers. Learn more at www.groupon.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act, including statements regarding our future results of operations and financial position, business strategy and plans and our objectives for future operations and future liquidity. The words "may," "will," "should," "could," "expect," "anticipate," "believe," "estimate," "intend," "continue" and other similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in our forward-looking statements. Such risks and uncertainties include, but are not limited to, our ability to execute and achieve the expected benefits of our go-forward strategy, including our broader AI-native transformation; the risk that the anticipated benefits of our AI strategy may not be realized in the time frame we expect or at all and may have adverse effects on our operations, merchants and customers; the risk that our public statements regarding our AI strategy and deployment of AI agents are not adequately substantiated or are later viewed as inconsistent with our actual capabilities or results; execution of our business and marketing strategies; volatility in our operating results; challenges arising from our international operations, including fluctuations in currency exchange rates, tax, legal and regulatory developments in the jurisdictions in which we operate and geopolitical instability; global economic uncertainty, including as a result of inflationary pressures; any impact from U.S. and international financial reform legislation and regulations, and any potential trade protection measures, such as new or incremental tariffs and other trade policies; retaining and adding high quality merchants and third-party business partners; retaining existing customers and adding new customers; competing successfully in our industry; providing a strong mobile experience for our customers; managing refund risks; retaining and attracting members of our executive and management teams and other qualified employees and personnel; customer and merchant fraud; payment-related risks; our reliance on email, Internet search engines and mobile application marketplaces to drive traffic to our marketplace; cybersecurity breaches; maintaining and improving our information technology infrastructure; reliance on cloud-based computing platforms; the risks associated with our use and integration of AI and machine learning technologies; completing and realizing the anticipated benefits from acquisitions, dispositions, joint ventures and strategic investments; lack of control over minority investments; managing inventory and order fulfillment risks; claims related to product and service offerings; protecting our intellectual property; maintaining a strong brand; the impact of future and pending litigation; compliance with domestic and foreign laws and regulations, including the CARD Act, GDPR, CPRA, and other privacy-related laws and regulations of the Internet and e-commerce; classification of our independent contractors, agency workers, or employees; risks relating to information or content published or made available on our websites or service offerings we make available; exposure to greater than anticipated tax liabilities; adoption of tax laws; our ability to use our tax attributes; impacts if we become subject to the Bank Secrecy Act or other anti-money laundering or money transmission laws or regulations;


our ability to raise capital if necessary; risks related to our access to capital and outstanding indebtedness, including our 2027 Notes and 2030 Notes; our Common Stock, including volatility in our stock price and financial markets; a potential economic slowdown; and those risks and other factors discussed in Part I, Item 1A. Risk Factors of our Annual Report on Form 10-K for the year ended December 31, 2025 and Part II, Item 1A. Risk Factors on our Quarterly Report on Form 10-Q for the quarter ended March 31, 2026, as well as in our other filings with the SEC. Moreover, we operate in a very competitive and rapidly changing environment, including with respect to emerging technologies such as AI, machine learning, and data analytics. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we make. Neither the Company nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to publicly update any forward-looking statements for any reason after the date of this press release to conform these statements to actual results or to future events or circumstances. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

Source: View Original Filing on SEC EDGAR

FAQ

What did Groupon (GRPN) announce in this Form 8-K?

Groupon announced it has appointed Aditya Rajkumar as Chief Operating Officer, effective August 3, 2026. He will oversee marketplace and merchant operations and report directly to CEO Dusan Senkypl as part of Groupon’s broader transformation and AI-native growth strategy.

What is Aditya Rajkumar’s compensation package at Groupon (GRPN)?

Rajkumar will receive a $500,000 annual base salary, a 2026 bonus target of $150,000 under the Annual Bonus Plan, and a $150,000 cash sign-on bonus. He also receives 155,000 equity shares and is slated a minimum $500,000 long-term incentive award in May 2027.

How is Aditya Rajkumar’s equity award at Groupon (GRPN) structured?

His 155,000-share equity award is split equally between enhanced restricted stock units and performance stock units. The restricted units vest one-third annually over three years, while the performance units cliff vest contingent on meeting specified performance conditions under Groupon’s 2011 Incentive Plan.

What prior experience does Groupon’s (GRPN) new COO, Aditya Rajkumar, bring?

Rajkumar previously led Skipcart and last-mile operations at 7-Eleven as a vice president and held senior general management roles at DoorDash. Earlier, he advanced from analyst to senior manager in Deloitte’s M&A Strategy & Operations practice, advising clients across multiple industries.

Are there any special severance or relationship disclosures for Groupon’s (GRPN) new COO?

Groupon intends to enter into a Severance Benefit Agreement with Rajkumar after his August 3, 2026 start date. The company states there are no family relationships or related-party transactions requiring disclosure under Regulation S-K Item 404(a) associated with his appointment.

How does Groupon (GRPN) describe the strategic focus of hiring Aditya Rajkumar?

Groupon highlights Rajkumar’s marketplace and last-mile operating experience as critical for its next phase of AI-native growth. Management emphasizes operating discipline, execution at scale, and connecting AI-driven capabilities with local merchants as central to the company’s transformation priorities.

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