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  4. [Form 4] Goosehead Insurance, Inc. Insider Trading Activity

Goosehead (GSHD) insider gifts move Class B shares and LLC units

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Insider transactions reported for Goosehead Insurance, Inc. (GSHD) involve Serena Jones and related trusts on 08/22/2025. The filing shows multiple non-derivative and derivative transactions reallocating Class B Common Stock and LLC units in Goosehead Financial, LLC among Serena Jones and family trusts. Several entries record dispositions of 9,787–9,788 shares or units and corresponding acquisitions of equal amounts by the SLJ 2023 Grantor Retained Annuity Trust. The report also lists larger transfers tied to the Joshua Thomas Jones Trust and SLJ Dynasty Trust with beneficial ownership figures reported as 482,599 and 151,246 shares/units respectively. All transactions are reported as code "G" (gift) at a price of $0. The form is signed by an attorney-in-fact on behalf of the reporting parties.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Family transfers of equity and LLC units were executed via gifts to trusts, indicating estate/ownership reallocation rather than open-market trading.

The Form 4 shows multiple Code G transactions on 08/22/2025 shifting Class B shares and LLC units among Serena Jones and related trusts. Such gift transfers commonly reflect internal estate planning or trust funding. Reported beneficial ownership counts (for example, 39,149; 29,361; 19,574; 9,787; 151,246; 482,599) aggregate holdings across direct and indirect holdings. The filing is procedural and documented with attorney-in-fact signatures; there is no indication of open-market purchases or sales or compensatory option exercises.

TL;DR: Transactions are recorded as gifts (code G) at $0 and modify beneficial ownership allocations among family trusts.

The details show matched disposals and acquisitions of Class B Common Stock and LLC units, with each LLC unit convertible into one share of Class A common stock per the explanatory note. The zero-price entries and repeated equal-amount transfers imply internal reallocation rather than liquidity events. No purchases, sales for consideration, or derivative exercises at a price are reported that would affect market supply directly.

Insider Jones Serena, SLJ 2023 Grantor Retained Annuity Trust, Alexandra Nicole Rogers Trust, Benjamin Douglas Jones Trust, Brendan Scot Jones Trust, Emily Marie Jones Trust, Joshua Thomas Jones Trust
Role 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner
Type Security Shares Price Value
Gift LLC Units in Goosehead Financial, LLC 9,788 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,788 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,788 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,788 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,787 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,787 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,787 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,787 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,787 $0.00 $0.00
Gift LLC Units in Goosehead Financial, LLC 9,787 $0.00 $0.00
Gift Class B Common Stock 9,788 $0.00 $0.00
Gift Class B Common Stock 9,788 $0.00 $0.00
Gift Class B Common Stock 9,788 $0.00 $0.00
Gift Class B Common Stock 9,788 $0.00 $0.00
Gift Class B Common Stock 9,787 $0.00 $0.00
Gift Class B Common Stock 9,787 $0.00 $0.00
Gift Class B Common Stock 9,787 $0.00 $0.00
Gift Class B Common Stock 9,787 $0.00 $0.00
Gift Class B Common Stock 9,787 $0.00 $0.00
Gift Class B Common Stock 9,787 $0.00 $0.00
holding LLC Units in Goosehead Financial, LLC -- -- --
holding LLC Units in Goosehead Financial, LLC -- -- --
holding Class B Common Stock -- -- --
holding Class B Common Stock -- -- --
Holdings After Transaction: LLC Units in Goosehead Financial, LLC — 9,788 shares (Indirect, Alexandra Nicole Rogers Trust); LLC Units in Goosehead Financial, LLC — 9,788 shares (Indirect, Benjamin Douglas Jones Trust); LLC Units in Goosehead Financial, LLC — 9,787 shares (Indirect, Brendan Scot Jones Trust); LLC Units in Goosehead Financial, LLC — 9,787 shares (Indirect, Emily Marie Jones Trust); LLC Units in Goosehead Financial, LLC — 0 shares (Indirect, SLJ 2023 Grantor Retained Annuity Trust); LLC Units in Goosehead Financial, LLC — 9,787 shares (Indirect, Joshua Thomas Jones Trust); Class B Common Stock — 9,788 shares (Indirect, Alexandra Nicole Rogers Trust); Class B Common Stock — 9,788 shares (Indirect, Benjamin Douglas Jones Trust); Class B Common Stock — 9,787 shares (Indirect, Brendan Scot Jones Trust); Class B Common Stock — 9,787 shares (Indirect, Emily Marie Jones Trust); Class B Common Stock — 0 shares (Indirect, SLJ 2023 Grantor Retained Annuity Trust); Class B Common Stock — 9,787 shares (Indirect, Joshua Thomas Jones Trust); LLC Units in Goosehead Financial, LLC — 482,599 shares (Direct); LLC Units in Goosehead Financial, LLC — 151,246 shares (Indirect, SLJ Dynasty Trust); Class B Common Stock — 482,599 shares (Direct); Class B Common Stock — 151,246 shares (Indirect, SLJ Dynasty Trust)
Footnotes (2)
  1. F1. Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.
  2. F2. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

FAQ

Who filed the Form 4 for GSHD on 08/22/2025?
The filing reports transactions by Serena Jones and multiple related trusts (e.g., SLJ 2023 Grantor Retained Annuity Trust, Joshua Thomas Jones Trust).

What type of transactions are reported in the GSHD Form 4?
All transactions are coded G (gift) and recorded at a price of $0, indicating transfers by gift among the reporting persons.

Which securities were moved according to the filing?
The filing lists transfers of Class B Common Stock and LLC Units in Goosehead Financial, LLC, with corresponding Class A common stock equivalents noted for LLC units.

What notable ownership figures are shown in the Form 4?
Beneficial ownership figures appearing in the report include 39,149, 29,361, 19,574, 9,787, 151,246, and 482,599 (as reported in the filing).

Who signed the Form 4?
The document is signed by John O'Connor, as Attorney-in-Fact on behalf of the reporting persons, with signature dates of 08/26/2025.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Jones Serena
(Last) (First) (Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500
(Street)
WESTLAKE TX 76262
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% owner group
3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class B Common Stock 08/22/2025 G 9,788 D $0 39,149 I(1) SLJ 2023 Grantor Retained Annuity Trust
Class B Common Stock 08/22/2025 G 9,788 A $0 9,788 I(1) Alexandra Nicole Rogers Trust
Class B Common Stock 08/22/2025 G 9,788 D $0 29,361 I(1) SLJ 2023 Grantor Retained Annuity Trust
Class B Common Stock 08/22/2025 G 9,788 A $0 9,788 I(1) Benjamin Douglas Jones Trust
Class B Common Stock 08/22/2025 G 9,787 D $0 19,574 I(1) SLJ 2023 Grantor Retained Annuity Trust
Class B Common Stock 08/22/2025 G 9,787 A $0 9,787 I(1) Brendan Scot Jones Trust
Class B Common Stock 08/22/2025 G 9,787 D $0 9,787 I(1) SLJ 2023 Grantor Retained Annuity Trust
Class B Common Stock 08/22/2025 G 9,787 A $0 9,787 I(1) Emily Marie Jones Trust
Class B Common Stock 08/22/2025 G 9,787 D $0 0 I(1) SLJ 2023 Grantor Retained Annuity Trust
Class B Common Stock 08/22/2025 G 9,787 A $0 9,787 I(1) Joshua Thomas Jones Trust
Class B Common Stock 482,599 D
Class B Common Stock 151,246 I SLJ Dynasty Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,788 (2) (2) Class A Common Stock 9,788 $0 39,149 I(1) SLJ 2023 Grantor Retained Annuity Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,788 (2) (2) Class A Common Stock 9,788 $0 9,788 I(1) Alexandra Nicole Rogers Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,788 (2) (2) Class A Common Stock 9,788 $0 29,361 I(1) SLJ 2023 Grantor Retained Annuity Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,788 (2) (2) Class A Common Stock 9,788 $0 9,788 I(1) Benjamin Douglas Jones Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,787 (2) (2) Class A Common Stock 9,787 $0 19,574 I(1) SLJ 2023 Grantor Retained Annuity Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,787 (2) (2) Class A Common Stock 9,787 $0 9,787 I(1) Brendan Scot Jones Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,787 (2) (2) Class A Common Stock 9,787 $0 9,787 I(1) SLJ 2023 Grantor Retained Annuity Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,787 (2) (2) Class A Common Stock 9,787 $0 9,787 I(1) Emily Marie Jones Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,787 (2) (2) Class A Common Stock 9,787 $0 0 I(1) SLJ 2023 Grantor Retained Annuity Trust
LLC Units in Goosehead Financial, LLC $0 08/22/2025 G 9,787 (2) (2) Class A Common Stock 9,787 $0 9,787 I(1) Joshua Thomas Jones Trust
LLC Units in Goosehead Financial, LLC $0 (2) (2) Class A Common Stock 482,599 482,599 D
LLC Units in Goosehead Financial, LLC $0 (2) (2) Class A Common Stock 151,246 151,246 I SLJ Dynasty Trust
1. Name and Address of Reporting Person*
Jones Serena
(Last) (First) (Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500
(Street)
WESTLAKE TX 76262
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
SLJ 2023 Grantor Retained Annuity Trust
(Last) (First) (Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500
(Street)
WESTLAKE TX 76262
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
Alexandra Nicole Rogers Trust
(Last) (First) (Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500
(Street)
WESTLAKE TX 76262
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
Benjamin Douglas Jones Trust
(Last) (First) (Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500
(Street)
WESTLAKE TX 76262
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
Brendan Scot Jones Trust
(Last) (First) (Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500
(Street)
WESTLAKE TX 76262
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
Emily Marie Jones Trust
(Last) (First) (Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500
(Street)
WESTLAKE TX 76262
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% owner group
1. Name and Address of Reporting Person*
Joshua Thomas Jones Trust
(Last) (First) (Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500
(Street)
WESTLAKE TX 76262
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% owner group
Explanation of Responses:
1. Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.
2. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Remarks:
/s/ John O'Connor, as Attorney-in-Fact for Serena Jones 08/26/2025
/s/ John O'Connor, as Attorney-in-Fact for Alexandra Nicole Rogers Trust 08/26/2025
/s/ John O'Connor, as Attorney-in-Fact for SLJ 2023 Grantor Retained Annuity Trust 08/26/2025
/s/ John O'Connor, as Attorney-in-Fact for Benjamin Douglas Jones Trust 08/26/2025
/s/ John O'Connor, as Attorney-in-Fact for Brendan Scot Jones Trust 08/26/2025
/s/ John O'Connor, as Attorney-in-Fact for Emily Marie Jones Trust 08/26/2025
/s/ John O'Connor, as Attorney-in-Fact for Joshua Thomas Jones Trust 08/26/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR