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Game Your Game (GYGY) prices AI golf Smart Caddie, eyes 2026 launch

(Very High)
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Game Your Game, Inc. (GYGY) released a shareholder letter outlining its AI-powered golf performance platform and go-to-market plans. Since launch in 2014 through January 24, 2024, the GameGolf platform has been used in over 140 countries, mapped more than 36,000 courses, tracked over 3 million rounds, and captured an estimated 300 million shots, building a large historical dataset.

The company describes a full redesign culminating in the GameGolf KZN AI system, combining club sensors, embedded neural networks, GPS, a mobile app, a web performance dashboard, and an AI “Smart Caddie” that provides real-time club and strategy recommendations. Game Your Game expects to transition from beta to full commercial launch of the KZN AI platform by the end of September 2026.

The pricing model sets the GameGolf KZN device at $299.99 with a free first-year membership, followed by a subscription of $9.99 per month billed annually ($119.88). The letter cites a projected $2.5 billion golf GPS and rangefinder market by 2034, growing at 9.5% CAGR, and states that Game Your Game is focused on expanding features, exploring moves into other sports, and evaluating potential strategic transactions. Management states it believes the company is well funded to support its commercial launch and key initiatives over the next twelve months.

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Filing Explained

This Form 8-K furnishes the August 20 shareholder letter under Item 7.01 Regulation FD; the letter is not treated as filed for Section 18 liability or incorporated into other filings unless expressly referenced.

Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, or exhibit attachments filed with this report.
Countries with platform usage over 140 Platform usage from April 30, 2014 through January 24, 2024
Courses mapped more than 36,000 Mapped by GameGolf platform over its lifetime
Shots tracked estimated 300 million Captured by the platform from April 2014 to January 24, 2024
Global golf GPS and rangefinder market $2.5 billion Projected market size by 2034 with 9.5% CAGR
Golf GPS and rangefinder CAGR 9.5% Projected compound annual growth rate through 2034
Device price $299.99 Price for GameGolf KZN device including first-year membership
Subscription price per month $9.99 Ongoing monthly subscription, billed annually at $119.88
Commercial launch target end of September 2026 Expected completion of transition from beta to full commercial launch
strokes gained analytics technical
"Performance Dashboard surfaces strokes gained analytics, shot dispersion maps"
Smart Caddie technical
"At the center of it all is Smart Caddie, our AI-driven recommendation engine"
embedded neural network technology technical
"device is designed to automatically detect and classify every shot using embedded neural network technology"
geospatial capture technical
"underlying technology architecture, consisting of sensors, geospatial capture, mobile software"
rangefinder market financial
"the golf GPS and rangefinder market is projected to reach $2.5 billion by 2034"
CAGR financial
"rangefinder market is projected to reach $2.5 billion by 2034, growing at a 9.5% CAGR"
Compound Annual Growth Rate (CAGR) measures the average yearly growth of an investment, revenue, or other metric over a multi-year period as if it had grown at a steady rate each year. Think of it like the constant speed that would take you from the starting value to the ending value over the same time—useful because it smooths out ups and downs and lets investors compare different assets or performance periods on an even footing.

FAQ

What did Game Your Game (GYGY) announce in its August 20, 2026 Form 8-K?

Game Your Game announced a shareholder letter describing its GameGolf KZN AI platform, business model, pricing, commercialization timeline through September 2026, market opportunity, and potential expansion and strategic transaction plans.

How widely has Game Your Game’s golf platform been used to date (GYGY)?

The GameGolf platform has been used in over 140 countries, mapped more than 36,000 courses, tracked over 3 million rounds, and captured an estimated 300 million shots from April 2014 through January 24, 2024.

When does Game Your Game (GYGY) expect full commercial launch of GameGolf KZN AI?

Game Your Game expects to complete the transition from beta to full commercial launch of the GameGolf KZN AI system by the end of September 2026, following an initial limited release to a select group of golfers.

What is GameGolf KZN AI’s pricing model according to Game Your Game (GYGY)?

The GameGolf KZN device is priced at $299.99 and includes a free first-year membership. After that, subscribers pay $9.99 per month, billed annually at $119.88, for continued access to the full platform.

What market opportunity does Game Your Game (GYGY) highlight for its golf technology?

Game Your Game cites a projected $2.5 billion global golf GPS and rangefinder market by 2034, growing at a 9.5% CAGR, alongside participation data for U.S. and international golfers as context for its growth strategy.

How does Game Your Game (GYGY) describe its funding outlook in the shareholder letter?

Game Your Game states it believes it is well funded to support its full commercial launch of GameGolf KZN AI, expansion of sales and marketing, and ongoing product development efforts over the next twelve months.

Does Game Your Game (GYGY) plan to expand beyond golf with its technology?

Game Your Game indicates that its sensor, geospatial, and machine-learning architecture is not limited to golf and that it expects to expand into other sports-related verticals, potentially via acquisitions, joint ventures, and other strategic transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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false 0002111846 0002111846 2026-08-20 2026-08-20 iso4217:USD xbrli:shares iso4217:USD xbrli:shares

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

 

Date of Report (date of earliest event reported): August 20, 2026

 

 

 

Game Your Game, Inc.

(Exact name of registrant as specified in its charter)

 

 

 

Nevada   001-43419   81-4611894

(State or other jurisdiction of
incorporation or organization)

  (Commission File Number)  

(I.R.S. Employer
Identification Number)

 

405 Waverley Street, Palo Alto, CA 94301

(Address of principal executive offices and zip code)

 

(415) 223-4630

(Registrant’s telephone number, including area code)

 

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading symbol(s)   Name of each exchange on which registered
Common Stock, par value $0.001 per share   GYGY   The Nasdaq Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company 

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

 

 

  

 

 

 

Item 7.01 Regulation FD Disclosure.

 

On August 20, 2026, Game Your Game, Inc. (the “Company”), issued a shareholder letter from Soumya Das, Chief Executive Officer and Chairman, to provide an overview of the Company’s product offerings and business model, which is furnished as Exhibit 99.1 to this Current Report on Form 8-K and incorporated herein by reference.

 

The information furnished with this Item 7.01, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any other filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits

 

Exhibit
Number
  Description
99.1**   Shareholder Letter, dated August 2026
104*   Cover Page Interactive Data File (embedded within the Inline XBRL document).

 

*Filed herewith.

**Furnished herewith.

 

1

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date: August 20, 2026 Game Your Game, Inc.
     
  By: /s/ Soumya Das
    Soumya Das
    Chief Executive Officer

 

2

Exhibit 99.1

 

Game Your Game Issues Letter to Shareholders

 

AI-Powered Golf Technology Platform With Global Adoption Across 140+ Countries, 36,000+ Mapped Courses, and an Estimated 300 Million Tracked Shots

 

PALO ALTO, Calif. — August 20, 2026 — Game Your Game, Inc. (Nasdaq: GYGY) (“Game Your Game” or the “Company”), an AI-powered sports performance technology company focused on the golf industry, has issued today the following letter to its shareholders to provide an overview of the Company’s product offerings and business model.

 

Dear Shareholders,

 

GameGolf has been part of the global golfing industry since 2014. From April 30, 2014, in connection with the commercial launch of the GameGolf platform in February 2014 (including the previously offered legacy GameGolf Classic and GameGolfLIVE devices), until January 24, 2024, our platform has been used in over 140 countries, has mapped more than 36,000 courses, tracked over 3 million rounds, and captured an estimated 300 million shots. We believe those numbers represent a decade of trust, a loyal community, and an extensive dataset of mapped courses and tracked shots.

 

A Comprehensive Redesign

 

Over the past several years, we redesigned our hardware and rebuilt our firmware, middleware, and application stack from scratch. We call the result of this redesign the GameGolf KZN AI platform, KZN derived from Kaizen, the Japanese philosophy of continuous improvement. The GameGolf KZN AI device is designed to automatically detect and classify every shot during a round using embedded neural network technology. Smart sensors on each club read accelerometer and gyroscope data to distinguish a real swing from a practice movement, flagging each shot event and transmitting it via Bluetooth to a GPS tracker that pins the shot to its exact location on the course.

 

The companion GameGolf GPS mobile app delivers real-time distances and a live scorecard. Our web-based Performance Dashboard surfaces strokes gained analytics, shot dispersion maps, club-by-club distance reliability, and scoring trends. At the center of it all is Smart Caddie, our AI-driven recommendation engine that blends a player’s personal shot history and course context to suggest clubs, target lines, and expected scores on each hole, in real time. We plan to incorporate weather and elevation data into these recommendations as that capability is completed.

 

Our neural networks learn from each player’s swing signatures, tendencies, and course patterns over time. The system is designed to improve with every round played, and as our user base grows, so does the capability of the platform.

 

 

 

 

Our Strategic Roadmap

 

We expect to complete the transition from beta to full commercial launch of the GameGolf KZN AI system by the end of September 2026, with an initial limited release to a select group of golfers currently ongoing.

 

We think about our trajectory in three stages. Today, we have developed a comprehensive, integrated golf platform that brings together hardware, AI, GPS tracking, and performance analytics across skill levels, from beginner to scratch golfer.

 

We also expect to continuously expand our platform to include coaching integrations, health and wearable connectivity, social play and competition features, and course management tools. We believe that these additions will deepen the platform’s value and create new revenue pathways across consumer, coach, and venue-based channels.

 

Looking further ahead, Game Your Game has ambitions beyond golf. Our underlying technology architecture, consisting of sensors, geospatial capture, mobile software, and machine learning, is not inherently limited to a single sport. Over time, we expect to leverage the same technology that helps a golfer navigate a par-4 to help other athletes stay connected to the sports they love. We expect to pursue this expansion both organically and through strategic acquisitions, joint ventures, minority investments and other strategic transactions designed to expand our platform, accelerate market penetration and enhance our data and technology capabilities. Beyond golf technology and performance analytics, we may also pursue transactions across the broader sports, entertainment, and experiential ecosystem where we believe we can create value through technology integration, data intelligence, brand leverage, or operational scale.

 

The Market Opportunity and Our Product Pricing Model

 

In 2025, 48.1 million Americans age 6 and older played golf, whether on course or in off course golf activities such as tech-enabled ranges, golf simulators or entertainment venues1. In 2024, the R&A reported over 108 million junior and adult golfers (excluding the USA and Mexico)2. Further, the golf GPS and rangefinder market is projected to reach $2.5 billion by 2034, growing at a 9.5% CAGR3. Our system is designed to capture every shot automatically, operate offline, and convert raw data into coaching intelligence.

 

Our pricing is as follows: the GameGolf KZN AI device sells for $299.99, including a free first-year membership. Thereafter, subscribers pay $9.99 per month, billed annually at $119.88, for continued access to the full platform.

 

Where We Are Today

 

Today, we believe we are well funded to support our commercial launch, a buildout of our sales and marketing initiatives, and ongoing product development over the next twelve months.

 

We are not starting from scratch. We are relaunching with a redesigned product, a recognized brand, a global customer base, and ten years of proprietary data.

 

We would like to thank you for your continued support, and we look forward to continuing to share our progress.

 

Sincerely,

Soumya Das

Chief Executive Officer and Chairman

Game Your Game, Inc.

 

 

1National Golf Foundation, https://www.ngf.org/the-clubhouse/golf-industry-research/.
2R&A, https://www.randa.org/en/articles/over-100-million-golfers-in-randa-markets-as-global-participation-continues-to-grow.
3Verified Market Reports, https://www.verifiedmarketreports.com/product/golf-gps-and-rangefinder-market/.

 

 

2

 

 

No Offer or Solicitation

 

This letter is not intended to and does not constitute an offer to sell or the solicitation of an offer to buy any securities of the Company. In particular, this letter is not an offer of securities for sale into the United States or any other jurisdiction. No offer of securities shall be made in the United States absent registration under the Securities Act of 1933, as amended, or pursuant to an exemption from, or in a transaction not subject to, such registration requirements.

 

About Game Your Game, Inc.

 

Game Your Game, Inc. (Nasdaq: GYGY) is an AI-based sports performance tracking company focused on the golf industry. The Company develops and markets the GameGolf KZN AI™ platform — an integrated golf performance ecosystem of proprietary shot-tracking hardware and subscription-based software solutions. The platform leverages advanced GPS tracking, embedded neural network technology, and AI-powered analytics to provide golfers of all skill levels with real-time insights, on-course strategy recommendations, and personalized performance data. Game Your Game’s technology has been adopted by golfers in more than 140 countries, with over 36,000 golf courses mapped and an estimated 300 million tracked shots across the lifetime of its platform. The Company is headquartered in Palo Alto, California. For more information, visit www.gameyourgame.com.

 

Forward-Looking Statements

 

This letter contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to future events and involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks and uncertainties, including, but not limited to, the Company’s ability to transition from its beta and initial limited release commercialization stage to the full commercial launch of its GameGolf KZN AI platform timely or at all; the ability of the GameGolf KZN AI platform to perform as intended; the Company’s ability to effectively compete in the golf technology and sports-entertainment market; the Company’s ability to leverage its existing customers, brand and database capability to obtain new and repeat customers of the GameGolf KZN AI platform; the Company’s ability to expand its offerings beyond golf and to expand into other sports-related verticals; the availability of suitable acquisition, joint venture, minority investment or other strategic transaction opportunities on acceptable terms or at all; the Company’s ability to identify and consummate strategic transactions in accordance with its growth strategy; the Company’s ability to integrate any strategic transactions it may consummate with the Company’s business and operations; that the anticipated benefits, synergies or value of any strategic transactions the Company may pursue will not be realized timely or at all; the Company’s ability to retain customers of the GameGolf KZN AI platform; and other factors identified in the Company’s filings with the Securities and Exchange Commission (the “SEC”), including the Registration Statement on Form S-1 (File No. 333-296763) (as amended, the “Registration Statement”), which was declared effective by the SEC on July 28, 2026, and the final prospectus filed with the SEC pursuant to Rule 424(b)(4) that forms a part of the Registration Statement, and other periodic and current reports filed with the SEC from time to time and available for review at www.sec.gov. Furthermore, the Company operates in a competitive environment where new and unanticipated risks may arise. Accordingly, you should not place any reliance on forward-looking statements as a prediction of actual results. The Company undertakes no obligation to update publicly any forward-looking statements for any reason after the date of this letter.

 

Investor Relations:

 

KCSA Strategic Communications

Phil Carlson, Managing Director

GYGY@KCSA.com

 

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Filing Exhibits & Attachments

4 documents