UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934
Date of Report: February 12, 2026
Commission File Number: 001-40553
D-MARKET Elektronik Hizmetler ve Ticaret Anonim
Şirketi
(Exact Name of registrant as specified in its charter)
D-MARKET Electronic
Services & Trading
(Translation of Registrant‘s Name into English)
Kuştepe Mahallesi Mecidiyeköy Yolu
Cadde no: 12 Kule 2 K2
Istanbul, Türkiye
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form 20-F x Form 40-F ¨
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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D-MARKET ELECTRONIC SERVICES & TRADING |
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| February 12, 2026 |
By: |
/s/ NİLHAN GÖKÇETEKİN |
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Name: |
Nilhan Gökçetekin |
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Title: |
Chief Executive Officer |
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By: |
/s/ M. SEÇKİN KÖSEOĞLU |
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Name: |
M. Seçkin Köseoğlu |
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Title: |
Chief Financial Officer |
EXHIBITS
| Exhibit |
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Title |
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| 99.1 |
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Press
release of D-MARKET Electronic Services & Trading dated February 12, 2026 |
Exhibit 99.1

Hepsiburada to Announce Fourth Quarter and Full
Year 2025 Results on February 26, 2026
ISTANBUL, February 12, 2026 - D-MARKET Electronic
Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform, will report its unaudited
financial results for the fourth quarter and full year ending December 31, 2025 after the U.S. market closes on Thursday, February 26,
2026.
About Hepsiburada
Hepsiburada is a leading e-commerce technology
platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace (3P).
With its vision of leading the digitalization
of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s
e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfillment services,
advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform,
Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans, buy now pay later (BNPL) and one-click
checkout, enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.
Since its founding in 2000, Hepsiburada has been
purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology
Empowerment for Women Entrepreneurs’ program, which has supported female entrepreneurs across Türkiye in reaching millions
of customers.
Investor Relations Contact
ir@hepsiburada.com
Media Contact
corporatecommunications@hepsiburada.com