Hepsiburada (NASDAQ: HEPS) files 2025 Form 20-F annual report

Rhea-AI Filing Summary

D-MARKET Electronic Services & Trading (Hepsiburada), a leading Turkish e-commerce platform listed on NASDAQ, has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. Securities and Exchange Commission.

The Form 20-F is available through the SEC Filings section of Hepsiburada’s investor relations website and on the SEC’s website. Shareholders and ADS holders can request a free hard copy of the annual report, including audited consolidated financial statements, from Hepsiburada’s Investor Relations Department.

Key Terms

Form 20-F, foreign private issuer, ADS holders, buy now pay later (BNPL)

4 terms

Form 20-F regulatory

"it has filed its 2025 Annual Report on Form 20-F"

Form 20-F is the standardized annual disclosure that non-U.S. companies must file with the U.S. securities regulator when their shares are traded in the U.S.; it contains audited financial statements, a plain-language description of the business, management discussion, governance details and key risk factors. It matters to investors because it provides a consistent, comparable company “report card” and rulebook, helping buyers assess financial health, governance and risks before investing.

foreign private issuer regulatory

"Report of Foreign Private Issuer Pursuant to Rule 13a-16"

A foreign private issuer is a company organized outside the United States that meets tests showing it is primarily foreign-controlled and therefore qualifies for a different set of U.S. reporting rules. For investors, that means the company files less frequent or differently formatted disclosures with U.S. regulators and may follow home-country accounting and governance practices, so buying its stock is like dining at a well-reviewed restaurant that follows its home kitchen’s rules instead of the local menu — you get access but should check what standards apply.

ADS holders financial

"shareholders and ADS holders upon request from the Hepsiburada"

ADS holders are investors who own American Depositary Shares, which are certificates traded on U.S. markets that represent ownership of a foreign company's ordinary shares. Think of an ADS as a receipt that lets U.S. investors buy and sell a piece of a foreign company without dealing with a foreign stock exchange; this matters because ADS holders are affected by the underlying company’s performance, dividends, and any corporate actions, but also by currency, custody arrangements, and U.S. trading rules.

buy now pay later (BNPL) financial

"provides secure payment solutions, including digital wallets, general-purpose loans and buy now pay later (BNPL)"

Form 6-K: How Foreign Companies Report to the SEC →

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549 

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

of the Securities Exchange Act of 1934

Date of Report: April 30, 2026

Commission File Number: 001-40553

D-MARKET Elektronik Hizmetler ve Ticaret Anonim Şirketi

(Exact Name of registrant as specified in its charter)

D-MARKET Electronic Services & Trading
(Translation of Registrant‘s Name into English)

Kuştepe Mahallesi Mecidiyeköy Yolu

Cadde no: 12 Kule 2 K2

Istanbul, Türkiye

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F x            Form 40-F ¨

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	D-MARKET ELECTRONIC SERVICES & TRADING
April 30, 2026	By:	/s/ NİLHAN GÖKÇETEKİN
	Name:	Nilhan Gökçetekin
	Title:	Chief Executive Officer

	By:	/s/ M. SEÇKİN KÖSEOĞLU
	Name:	M. Seçkin Köseoğlu
	Title:	Chief Financial Officer

EXHIBITS

Exhibit		Title
99.1		Press release of D-MARKET Electronic Services & Trading dated April 30, 2026 announcing it has filed its 2025 Annual Report on Form 20-F

Exhibit 99.1

Hepsiburada Files Its 2025 Annual Report on Form 20-F

ISTANBUL, April 30, 2026 - D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announced that it has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the Securities and Exchange Commission (the “SEC”) on April 30, 2026. The annual report on Form 20-F can be accessed under the SEC Filings section on Hepsiburada’s investor relations website at https://investors.hepsiburada.com/en/financials/sec-filings as well as on the SEC’s website at http://www.sec.gov.

Hepsiburada will provide a hard copy of its annual report containing the audited consolidated financial statements, free of charge, to its shareholders and ADS holders upon request from the Hepsiburada Investor Relations Department at ir@hepsiburada.com.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace (3P).

With its vision of leading the digitalization of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfillment services, advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform, Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans and buy now pay later (BNPL), enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.

Since its founding in 2000, Hepsiburada has been purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology Empowerment for Women Entrepreneurs’ program, which has supported female entrepreneurs across Türkiye in reaching millions of customers.

Investor Relations Contact

ir@hepsiburada.com

Media Contact

corporatecommunications@hepsiburada.com

FAQ

What did Hepsiburada (HEPS) announce in this Form 6-K filing?

Hepsiburada announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the SEC. The report details its audited consolidated financial statements and is now available to investors online and in hard copy on request.

Where can investors access Hepsiburada’s 2025 Form 20-F?

Investors can access Hepsiburada’s 2025 Form 20-F on the SEC Filings section of its investor relations website and on the SEC’s website. This provides convenient electronic access to the company’s audited financial statements and related disclosures for the 2025 fiscal year.

How can HEPS shareholders request a hard copy of the 2025 annual report?

Hepsiburada will provide a hard copy of its annual report, including audited consolidated financial statements, free of charge to shareholders and ADS holders. Requests should be sent to the Hepsiburada Investor Relations Department via the email address ir@hepsiburada.com for fulfillment.

What type of company is Hepsiburada (HEPS) and where does it operate?

Hepsiburada is a leading e-commerce technology platform in Türkiye, operating a hybrid model that combines first-party direct sales and a third-party marketplace. It offers services such as last-mile delivery, fulfillment, advertising, cross-border sales, and fintech solutions through its integrated Hepsipay platform.

What fintech services does Hepsiburada’s Hepsipay platform provide?

Hepsipay provides secure payment solutions including digital wallets, general-purpose loans and buy now pay later (BNPL) options. These services aim to enhance shopping convenience for consumers across online and offline channels, while helping merchants increase sales conversions on Hepsiburada’s platform.

How does Hepsiburada support women entrepreneurs in Türkiye?

Hepsiburada launched its ‘Technology Empowerment for Women Entrepreneurs’ program in 2017 to support female entrepreneurs across Türkiye. By leveraging its digital platform, the program helps women-owned businesses reach millions of customers, reflecting the company’s broader purpose-driven approach since its founding in 2000.

Filing Exhibits & Attachments

1 document

Press Releases

• EX-99.1 EXHIBIT 99.1 5.3 KB