Hepsiburada (NASDAQ: HEPS) announces board and HR leadership changes

Rhea-AI Filing Summary

D-MARKET Electronic Services & Trading (Hepsiburada) reported leadership changes. Ms. Esra Beyzadeoğlu will step down as Chief Customer Experience and People Officer effective January 31, 2026, with human resources now reporting directly to the Chief Executive Officer.

The Board also accepted the resignation of Mr. Erman Kalkandelen as a Board member representing TurkCommerce B.V., after TurkCommerce B.V. ceased to be a shareholder of the Company.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

of the Securities Exchange Act of 1934

Date of Report: January 30, 2026

Commission File Number: 001-40553

D-MARKET Elektronik Hizmetler ve Ticaret Anonim Şirketi

(Exact Name of registrant as specified in its charter)

D-MARKET Electronic Services & Trading
(Translation of Registrant‘s Name into English)

Kuştepe Mahallesi Mecidiyeköy Yolu

Cadde no: 12 Kule 2 K2

Istanbul, Türkiye

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F x            Form 40-F ¨

Changes to Board of Directors and Senior Management

D-MARKET Electronic Services & Trading (referred to herein as “Hepsiburada” or the “Company”) today announces that Ms. Esra Beyzadeoğlu has decided to step down from her duties as the Chief Customer Experience and People Officer (“CEPO”) of the Company, effective January 31, 2026, to pursue other career opportunities. The human resources function will report directly to the office of the Chief Executive Officer and related responsibilities will be assumed by resources within the Company.

On January 27, 2026, the Board of Directors of the Company (the “Board”) resolved to accept the resignation of Mr. Erman Kalkandelen from his position as a Board member representing TurkCommerce B.V., due to TurkCommerce B.V. ceasing to be a shareholder of the Company.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace (3P).

With its vision of leading the digitalization of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfillment services, advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform, Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans, buy now pay later (BNPL) and one-click checkout, enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.

Since its founding in 2000, Hepsiburada has been purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology Empowerment for Women Entrepreneurs’ program, which has supported female entrepreneurs across Türkiye in reaching millions of customers.

Investor Relations Contact

ir@hepsiburada.com

Media Contact

corporatecommunications@hepsiburada.com

Forward-Looking Statements

This Report on Form 6-K includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this Report on Form 6-K, and include but are not limited to statements regarding changes to Hepsiburada’s Board of Directors and senior management. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements.

These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2024 annual report filed with the SEC on Form 20-F (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this Report on Form 6-K. Any such forward-looking statements represent management’s estimates as of the date of this Report on Form 6-K. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this Report on Form 6-K. All forward-looking statements in this Report on Form 6-K are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	D-MARKET ELECTRONIC SERVICES & TRADING
January 30, 2026	By:	/s/ NİLHAN GÖKÇETEKİN
	Name:	Nilhan Gökçetekin
	Title:	Chief Executive Officer

	By:	/s/ M. SEÇKİN KÖSEOĞLU
	Name:	M. Seçkin Köseoğlu
	Title:	Chief Financial Officer

FAQ

What leadership changes did Hepsiburada (HEPS) report in this 6-K?

Hepsiburada reported two leadership changes: its Chief Customer Experience and People Officer, Esra Beyzadeoğlu, will leave effective January 31, 2026, and Board member Erman Kalkandelen resigned after TurkCommerce B.V., which he represented, ceased to be a shareholder of the Company.

When will Hepsiburada’s Chief Customer Experience and People Officer step down?

Hepsiburada stated that Esra Beyzadeoğlu will step down as Chief Customer Experience and People Officer effective January 31, 2026. This change shifts responsibility for the human resources function directly to the Chief Executive Officer’s office and to other internal resources within the Company.

Why did Hepsiburada Board member Erman Kalkandelen resign?

Hepsiburada disclosed that on January 27, 2026, its Board accepted the resignation of Erman Kalkandelen as a Board member representing TurkCommerce B.V., because TurkCommerce B.V. ceased to be a shareholder of the Company, ending its board representation role.

How will Hepsiburada’s human resources function be organized after the change?

Following Esra Beyzadeoğlu’s departure as Chief Customer Experience and People Officer, Hepsiburada said the human resources function will report directly to the Chief Executive Officer’s office, with related responsibilities carried out by existing internal resources rather than a separate CEPO role.

What type of company is Hepsiburada (HEPS) according to this filing?

Hepsiburada is described as a leading e-commerce technology platform in Türkiye, operating a hybrid model that combines first-party direct sales and a third-party marketplace, supported by logistics, advertising, cross-border sales, and its integrated fintech platform Hepsipay offering payments and affordability solutions.

Where can investors find more detailed risk information about Hepsiburada?

Hepsiburada directs investors to its 2024 annual report on Form 20-F, particularly the Risk Factors section, and other documents filed with or furnished to the SEC. These are available on the SEC’s website and in the SEC Filings section of Hepsiburada’s Investor Relations site.