STOCK TITAN

[Form 4] Hims & Hers Health, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Hims & Hers Health, Inc. (HIMS) – Form 4 insider transaction

Chief Legal Officer Soleil Boughton filed a Form 4 reporting the sale of 2,572 Class A common shares on 30 Jun 2025 under a previously established Rule 10b5-1 trading plan adopted 28 Aug 2024. The shares were sold at a stated price of $50.50 each (transaction code “S”), reducing Boughton’s directly held position to 160,737 shares. No derivative securities were involved and no additional acquisitions were reported.

The transaction represents roughly 1.6 % of the officer’s post-transaction holdings and generated proceeds of approximately $129 k. Because the sale was executed pursuant to a 10b5-1 plan, it is generally viewed as pre-scheduled rather than opportunistic. No other executives or directors were listed on this filing.

From a governance perspective, the filing signals routine portfolio diversification rather than a material change in insider sentiment. Investors may monitor future filings for patterns or larger-scale disposals, but this single, modest sale is unlikely to alter the fundamental investment thesis for HIMS.

Hims & Hers Health, Inc. (HIMS) – Transazione interna Form 4

Il Chief Legal Officer Soleil Boughton ha presentato un modulo Form 4 riportando la vendita di 2.572 azioni ordinarie di Classe A il 30 giugno 2025, nell’ambito di un piano di trading Rule 10b5-1 adottato il 28 agosto 2024. Le azioni sono state vendute a un prezzo unitario di $50,50 (codice transazione “S”), riducendo la posizione diretta di Boughton a 160.737 azioni. Non sono stati coinvolti strumenti derivati e non sono state segnalate ulteriori acquisizioni.

La transazione rappresenta circa l’1,6% delle partecipazioni dell’ufficiale dopo la vendita e ha generato un ricavo di circa $129.000. Poiché la vendita è stata eseguita in base a un piano 10b5-1, è generalmente considerata programmata e non opportunistica. Nessun altro dirigente o membro del consiglio è stato indicato in questa comunicazione.

Dal punto di vista della governance, la comunicazione indica una diversificazione di portafoglio di routine piuttosto che un cambiamento significativo nel sentiment interno. Gli investitori potranno monitorare i futuri moduli per individuare eventuali schemi o dismissioni di maggiori dimensioni, ma questa singola e modesta vendita difficilmente modificherà la tesi d’investimento fondamentale per HIMS.

Hims & Hers Health, Inc. (HIMS) – Transacción interna Formulario 4

La Directora Legal Soleil Boughton presentó un Formulario 4 reportando la venta de 2,572 acciones ordinarias Clase A el 30 de junio de 2025 bajo un plan de trading Rule 10b5-1 adoptado el 28 de agosto de 2024. Las acciones se vendieron a un precio declarado de $50.50 cada una (código de transacción “S”), reduciendo la posición directa de Boughton a 160,737 acciones. No se involucraron valores derivados ni se reportaron adquisiciones adicionales.

La transacción representa aproximadamente el 1.6 % de las participaciones posteriores a la transacción del ejecutivo y generó ingresos cercanos a $129,000. Debido a que la venta se realizó conforme a un plan 10b5-1, generalmente se considera programada y no oportunista. Ningún otro ejecutivo o director fue listado en esta presentación.

Desde una perspectiva de gobernanza, la presentación indica una diversificación rutinaria de cartera más que un cambio material en el sentimiento interno. Los inversionistas pueden monitorear futuras presentaciones para detectar patrones o disposiciones a mayor escala, pero esta venta única y modesta probablemente no alterará la tesis de inversión fundamental para HIMS.

Hims & Hers Health, Inc. (HIMS) – 내부자 거래 신고서 Form 4

최고 법률 책임자 Soleil Boughton은 2025년 6월 30일에 2,572주 클래스 A 보통주 매도를 보고하는 Form 4를 제출했으며, 이는 2024년 8월 28일에 채택된 Rule 10b5-1 거래 계획에 따른 것입니다. 주식은 주당 $50.50에 매도되었으며(거래 코드 “S”), Boughton의 직접 보유 주식 수는 160,737주로 줄었습니다. 파생상품은 포함되지 않았고 추가 매수도 보고되지 않았습니다.

이번 거래는 임원의 거래 후 보유 주식의 약 1.6%에 해당하며 약 $129,000의 수익을 창출했습니다. 이 매도는 10b5-1 계획에 따라 실행되었기 때문에 일반적으로 기회주의적이기보다는 사전 예약된 것으로 간주됩니다. 다른 임원이나 이사는 이번 신고서에 포함되지 않았습니다.

거버넌스 관점에서 이번 신고는 내부자의 심리 변화보다는 일상적인 포트폴리오 다각화를 나타냅니다. 투자자들은 향후 신고서에서 패턴이나 대규모 매각을 주시할 수 있지만, 이번 단일하고 소규모 매도는 HIMS의 근본적인 투자 논리를 바꾸지는 않을 것입니다.

Hims & Hers Health, Inc. (HIMS) – Transaction d’initié Formulaire 4

La Directrice Juridique Soleil Boughton a déposé un formulaire 4 signalant la vente de 2 572 actions ordinaires de Classe A le 30 juin 2025, dans le cadre d’un plan de trading Rule 10b5-1 adopté le 28 août 2024. Les actions ont été vendues à un prix déclaré de 50,50 $ chacune (code transaction « S »), réduisant la position détenue directement par Boughton à 160 737 actions. Aucun titre dérivé n’a été impliqué et aucune acquisition supplémentaire n’a été rapportée.

La transaction représente environ 1,6 % des avoirs post-transaction de la dirigeante et a généré un produit d’environ 129 000 $. Étant donné que la vente a été réalisée conformément à un plan 10b5-1, elle est généralement considérée comme préprogrammée plutôt qu’opportuniste. Aucun autre cadre ou administrateur n’a été mentionné dans ce dépôt.

D’un point de vue gouvernance, ce dépôt indique une diversification de portefeuille de routine plutôt qu’un changement significatif dans le sentiment des initiés. Les investisseurs peuvent surveiller les futurs dépôts pour détecter des tendances ou des cessions à plus grande échelle, mais cette vente unique et modeste est peu susceptible de modifier la thèse d’investissement fondamentale pour HIMS.

Hims & Hers Health, Inc. (HIMS) – Insider-Transaktion Form 4

Die Chief Legal Officer Soleil Boughton reichte ein Form 4 ein, in dem der Verkauf von 2.572 Class-A-Stammaktien am 30. Juni 2025 unter einem zuvor festgelegten Rule 10b5-1 Handelsplan vom 28. August 2024 gemeldet wurde. Die Aktien wurden zu einem angegebenen Preis von 50,50 $ pro Stück verkauft (Transaktionscode „S“), wodurch Boughtons direkt gehaltene Position auf 160.737 Aktien reduziert wurde. Es waren keine Derivate involviert, und es wurden keine zusätzlichen Erwerbe gemeldet.

Die Transaktion entspricht etwa 1,6 % der nach der Transaktion gehaltenen Position des Offiziers und brachte Erlöse von etwa 129.000 $. Da der Verkauf gemäß einem 10b5-1-Plan durchgeführt wurde, gilt er allgemein als vorgeplant und nicht opportunistisch. Keine weiteren Führungskräfte oder Direktoren wurden in dieser Meldung genannt.

Aus Governance-Sicht signalisiert die Meldung eine routinemäßige Portfolio-Diversifikation und keine wesentliche Änderung der Insider-Stimmung. Investoren können zukünftige Meldungen auf Muster oder größere Veräußerungen beobachten, aber dieser einzelne, moderate Verkauf wird die grundlegende Investmentthese für HIMS wahrscheinlich nicht verändern.

Positive
  • None.
Negative
  • Insider sale, albeit small: The Chief Legal Officer disposed of 2,572 shares, which some investors may interpret as a mild negative signal despite the 10b5-1 context.

Insights

TL;DR: Small 10b5-1 sale; neutral impact.

The Chief Legal Officer’s disposition of 2,572 shares (≈ $129 k) represents a minor portion of her stake and was executed under a pre-arranged 10b5-1 plan, limiting the informational value of the sale. Remaining ownership of 160,737 shares maintains significant alignment with shareholders. Given the modest size and pre-scheduled nature, I view the transaction as neutral for valuation and sentiment. Continued monitoring of insider activity is prudent, but this filing alone does not suggest a shift in corporate outlook.

Hims & Hers Health, Inc. (HIMS) – Transazione interna Form 4

Il Chief Legal Officer Soleil Boughton ha presentato un modulo Form 4 riportando la vendita di 2.572 azioni ordinarie di Classe A il 30 giugno 2025, nell’ambito di un piano di trading Rule 10b5-1 adottato il 28 agosto 2024. Le azioni sono state vendute a un prezzo unitario di $50,50 (codice transazione “S”), riducendo la posizione diretta di Boughton a 160.737 azioni. Non sono stati coinvolti strumenti derivati e non sono state segnalate ulteriori acquisizioni.

La transazione rappresenta circa l’1,6% delle partecipazioni dell’ufficiale dopo la vendita e ha generato un ricavo di circa $129.000. Poiché la vendita è stata eseguita in base a un piano 10b5-1, è generalmente considerata programmata e non opportunistica. Nessun altro dirigente o membro del consiglio è stato indicato in questa comunicazione.

Dal punto di vista della governance, la comunicazione indica una diversificazione di portafoglio di routine piuttosto che un cambiamento significativo nel sentiment interno. Gli investitori potranno monitorare i futuri moduli per individuare eventuali schemi o dismissioni di maggiori dimensioni, ma questa singola e modesta vendita difficilmente modificherà la tesi d’investimento fondamentale per HIMS.

Hims & Hers Health, Inc. (HIMS) – Transacción interna Formulario 4

La Directora Legal Soleil Boughton presentó un Formulario 4 reportando la venta de 2,572 acciones ordinarias Clase A el 30 de junio de 2025 bajo un plan de trading Rule 10b5-1 adoptado el 28 de agosto de 2024. Las acciones se vendieron a un precio declarado de $50.50 cada una (código de transacción “S”), reduciendo la posición directa de Boughton a 160,737 acciones. No se involucraron valores derivados ni se reportaron adquisiciones adicionales.

La transacción representa aproximadamente el 1.6 % de las participaciones posteriores a la transacción del ejecutivo y generó ingresos cercanos a $129,000. Debido a que la venta se realizó conforme a un plan 10b5-1, generalmente se considera programada y no oportunista. Ningún otro ejecutivo o director fue listado en esta presentación.

Desde una perspectiva de gobernanza, la presentación indica una diversificación rutinaria de cartera más que un cambio material en el sentimiento interno. Los inversionistas pueden monitorear futuras presentaciones para detectar patrones o disposiciones a mayor escala, pero esta venta única y modesta probablemente no alterará la tesis de inversión fundamental para HIMS.

Hims & Hers Health, Inc. (HIMS) – 내부자 거래 신고서 Form 4

최고 법률 책임자 Soleil Boughton은 2025년 6월 30일에 2,572주 클래스 A 보통주 매도를 보고하는 Form 4를 제출했으며, 이는 2024년 8월 28일에 채택된 Rule 10b5-1 거래 계획에 따른 것입니다. 주식은 주당 $50.50에 매도되었으며(거래 코드 “S”), Boughton의 직접 보유 주식 수는 160,737주로 줄었습니다. 파생상품은 포함되지 않았고 추가 매수도 보고되지 않았습니다.

이번 거래는 임원의 거래 후 보유 주식의 약 1.6%에 해당하며 약 $129,000의 수익을 창출했습니다. 이 매도는 10b5-1 계획에 따라 실행되었기 때문에 일반적으로 기회주의적이기보다는 사전 예약된 것으로 간주됩니다. 다른 임원이나 이사는 이번 신고서에 포함되지 않았습니다.

거버넌스 관점에서 이번 신고는 내부자의 심리 변화보다는 일상적인 포트폴리오 다각화를 나타냅니다. 투자자들은 향후 신고서에서 패턴이나 대규모 매각을 주시할 수 있지만, 이번 단일하고 소규모 매도는 HIMS의 근본적인 투자 논리를 바꾸지는 않을 것입니다.

Hims & Hers Health, Inc. (HIMS) – Transaction d’initié Formulaire 4

La Directrice Juridique Soleil Boughton a déposé un formulaire 4 signalant la vente de 2 572 actions ordinaires de Classe A le 30 juin 2025, dans le cadre d’un plan de trading Rule 10b5-1 adopté le 28 août 2024. Les actions ont été vendues à un prix déclaré de 50,50 $ chacune (code transaction « S »), réduisant la position détenue directement par Boughton à 160 737 actions. Aucun titre dérivé n’a été impliqué et aucune acquisition supplémentaire n’a été rapportée.

La transaction représente environ 1,6 % des avoirs post-transaction de la dirigeante et a généré un produit d’environ 129 000 $. Étant donné que la vente a été réalisée conformément à un plan 10b5-1, elle est généralement considérée comme préprogrammée plutôt qu’opportuniste. Aucun autre cadre ou administrateur n’a été mentionné dans ce dépôt.

D’un point de vue gouvernance, ce dépôt indique une diversification de portefeuille de routine plutôt qu’un changement significatif dans le sentiment des initiés. Les investisseurs peuvent surveiller les futurs dépôts pour détecter des tendances ou des cessions à plus grande échelle, mais cette vente unique et modeste est peu susceptible de modifier la thèse d’investissement fondamentale pour HIMS.

Hims & Hers Health, Inc. (HIMS) – Insider-Transaktion Form 4

Die Chief Legal Officer Soleil Boughton reichte ein Form 4 ein, in dem der Verkauf von 2.572 Class-A-Stammaktien am 30. Juni 2025 unter einem zuvor festgelegten Rule 10b5-1 Handelsplan vom 28. August 2024 gemeldet wurde. Die Aktien wurden zu einem angegebenen Preis von 50,50 $ pro Stück verkauft (Transaktionscode „S“), wodurch Boughtons direkt gehaltene Position auf 160.737 Aktien reduziert wurde. Es waren keine Derivate involviert, und es wurden keine zusätzlichen Erwerbe gemeldet.

Die Transaktion entspricht etwa 1,6 % der nach der Transaktion gehaltenen Position des Offiziers und brachte Erlöse von etwa 129.000 $. Da der Verkauf gemäß einem 10b5-1-Plan durchgeführt wurde, gilt er allgemein als vorgeplant und nicht opportunistisch. Keine weiteren Führungskräfte oder Direktoren wurden in dieser Meldung genannt.

Aus Governance-Sicht signalisiert die Meldung eine routinemäßige Portfolio-Diversifikation und keine wesentliche Änderung der Insider-Stimmung. Investoren können zukünftige Meldungen auf Muster oder größere Veräußerungen beobachten, aber dieser einzelne, moderate Verkauf wird die grundlegende Investmentthese für HIMS wahrscheinlich nicht verändern.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Boughton Soleil

(Last) (First) (Middle)
2269 CHESTNUT STREET, #523

(Street)
SAN FRANCISCO CA 94123

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Hims & Hers Health, Inc. [ HIMS ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Legal Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/30/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/30/2025 S(1) 2,572 D $50.5 160,737 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on August 28, 2024 by the Reporting Person.
Remarks:
/s/ Alexandra Cotter Wilkins, Attorney-in-Fact 07/01/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many HIMS shares did the insider sell?

The Form 4 reports a sale of 2,572 Class A common shares.

At what price were the HIMS shares sold?

The stated sale price was $50.50 per share.

What is the insider's remaining HIMS shareholding?

After the sale, the officer directly owns 160,737 shares.

Was the transaction part of a Rule 10b5-1 plan?

Yes. The sale was executed under a 10b5-1 trading plan adopted on 28 Aug 2024.

Does this filing signal a major change in insider sentiment at HIMS?

Given the modest size (≈ 1.6 % of holdings) and pre-scheduled nature, the filing is generally viewed as neutral.
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