Hims & Hers (HIMS) legal chief sells 9,463 shares in planned trade
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Hims & Hers Health, Inc. Chief Legal Officer Soleil Boughton sold 9,463 shares of Class A Common Stock in an open-market transaction at $30.00 per share. After the sale, Boughton directly holds 299,368 shares. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan adopted by the reporting person.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 9,463 shares ($283,890)
Net Sell
1 txn
Insider
Boughton Soleil
Role
Chief Legal Officer
Sold
9,463 shs ($284K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 9,463 | $30.00 | $284K |
Holdings After Transaction:
Class A Common Stock — 299,368 shares (Direct, null)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 9,463 shares
Sale price: $30.00 per share
Shares held after sale: 299,368 shares
+2 more
5 metrics
Shares sold
9,463 shares
Open-market sale of Class A Common Stock
Sale price
$30.00 per share
Price for the 9,463 shares sold
Shares held after sale
299,368 shares
Direct holdings post-transaction
Gross sale value
$283,890
9,463 shares sold at $30.00 per share
Transaction date
2026-04-20
Date of open-market sale
Key Terms
Class A Common Stock, open-market sale, Rule 10b5-1 trading plan, Form 4
4 terms
Class A Common Stock financial
"security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Rule 10b5-1 trading plan regulatory
"sales were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Form 4 regulatory
"The sales reported on this Form 4 were effected"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What insider transaction did HIMS Chief Legal Officer report?
The Chief Legal Officer of Hims & Hers Health, Inc. (HIMS) reported an open-market sale of 9,463 shares of Class A Common Stock at $30.00 per share. This reduced, but did not eliminate, the executive’s direct equity stake in the company.
Was the HIMS insider sale made under a Rule 10b5-1 plan?
Yes. The Form 4 states the sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person. Such plans pre-schedule trades, indicating the transactions were arranged in advance rather than timed discretionarily.
Is this HIMS Form 4 transaction a purchase or a sale?
This Form 4 reports a sale of Class A Common Stock by the Hims & Hers Health, Inc. Chief Legal Officer. The transaction code is “S” and the description identifies it as an open-market sale, not a purchase or option exercise.