STOCK TITAN

Hims & Hers (NYSE: HIMS) CFO exercises options and sells 7,163 shares under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Hims & Hers Health, Inc. Chief Financial Officer Oluyemi Okupe reported an option exercise and related share sale in Class A Common Stock. Okupe exercised stock options to acquire 7,163 shares at a price of $5.0100 per share, then sold 7,163 shares at an average price of $36.4863 per share.

These transactions were carried out under a pre-arranged Rule 10b5-1 trading plan adopted on May 21, 2025. Following the transactions, Okupe holds 284,321 shares directly and 7,853 shares indirectly through the Oluyemi Okupe Separate Property Trust dated September 1, 2021, along with 102,361 stock options remaining outstanding.

Positive

  • None.

Negative

  • None.
Insider Okupe Oluyemi
Role Chief Financial Officer
Sold 7,163 shs ($261K)
Type Security Shares Price Value
Exercise Stock Option (right to buy) 7,163 $0.00 --
Exercise Class A Common Stock 7,163 $5.01 $36K
Sale Class A Common Stock 7,163 $36.4863 $261K
holding Class A Common Stock -- -- --
Holdings After Transaction: Stock Option (right to buy) — 102,361 shares (Direct, null); Class A Common Stock — 291,484 shares (Direct, null); Class A Common Stock — 7,853 shares (Indirect, Held by Oluyemi Okupe Separate Property Trust dtd 9-1-2021)
Footnotes (1)
  1. The stock option exercises and sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on May 21, 2025 by the Reporting Person. Price reported constitutes the average weighted price of shares sold. Shares were sold at varying prices in the range of $36.35 - $36.70. The Reporting Person hereby undertakes, upon request of the Commission, the issuer or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price. 25% of the options will vest on the twelve (12) month anniversary of the Vesting Commencement Date of January 24, 2022. The balance of the shares shall vest in a series of thirty-six (36) successive equal monthly installments measured from the twelve (12) month anniversary of the Vesting Commencement Date, subject to optionholder's continuous Service (as defined in the Plan) as of each such vesting date.
Shares sold 7,163 shares Class A Common Stock sold in open-market transaction
Average sale price $36.4863 per share Weighted average price for 7,163 shares sold
Options exercised 7,163 options Stock options converted into Class A Common Stock
Option exercise price $5.0100 per share Conversion or exercise price of stock options
Direct holdings after transaction 284,321 shares Class A Common Stock held directly by CFO post-transaction
Indirect holdings after transaction 7,853 shares Class A Common Stock held via Separate Property Trust
Remaining stock options 102,361 options Stock Option (right to buy) remaining after exercise
10b5-1 plan adoption date May 21, 2025 Date CFO adopted Rule 10b5-1 trading plan
Rule 10b5-1 trading plan regulatory
"The stock option exercises and sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on May 21, 2025"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Stock Option (right to buy) financial
"security_title: Stock Option (right to buy) with conversion or exercise price of 5.0100"
Class A Common Stock financial
"security_title: Class A Common Stock for both the sale and the underlying security shares"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
vesting financial
"25% of the options will vest on the twelve (12) month anniversary of the Vesting Commencement Date of January 24, 2022"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
exercise or conversion of derivative security financial
"transaction_code_description: Exercise or conversion of derivative security for the option transaction coded M"
See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Learn about SEC filing dates

FAQ

What insider transactions did HIMS CFO Oluyemi Okupe report?

CFO Oluyemi Okupe exercised stock options for 7,163 Class A Common shares at $5.0100 and sold 7,163 shares at an average price of $36.4863. The activity reflects an exercise-and-sell pattern tied to existing equity awards.

Were the HIMS insider transactions made under a Rule 10b5-1 plan?

Yes. The stock option exercises and related sales were executed under a Rule 10b5-1 trading plan adopted on May 21, 2025. Such plans pre-schedule trades, indicating the timing was determined in advance rather than based on short-term market conditions.

How many HIMS shares does the CFO hold after these transactions?

After the reported transactions, CFO Oluyemi Okupe directly holds 284,321 shares of Hims & Hers Class A Common Stock. In addition, 7,853 shares are held indirectly through the Oluyemi Okupe Separate Property Trust dated September 1, 2021, as disclosed.

What price range were HIMS shares sold for in the reported insider sale?

The average sale price reported was $36.4863 per share, with individual trades occurring between $36.35 and $36.70. The filing notes that detailed breakdowns of shares sold at each separate price are available upon request from appropriate parties.

What stock options remain for the HIMS CFO after this Form 4 filing?

Following the option exercise of 7,163 shares, 102,361 stock options remain outstanding for CFO Oluyemi Okupe. These options carry a conversion or exercise price of $5.0100 per share and are scheduled to expire on February 23, 2032, subject to vesting terms.

How do the HIMS CFO’s insider sales compare to his total direct holdings?

The CFO sold 7,163 shares in this transaction while reporting 284,321 shares held directly afterward. This indicates the sale represents a small portion of his direct ownership, with the majority of his equity position remaining invested in Hims & Hers Health.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Okupe Oluyemi

(Last)(First)(Middle)
2269 CHESTNUT STREET, #523

(Street)
SAN FRANCISCO CALIFORNIA 94123

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Hims & Hers Health, Inc. [ HIMS ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Financial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/06/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/06/2026M(1)7,163A$5.01291,484D
Class A Common Stock07/06/2026S(1)7,163D$36.4863(2)284,321D
Class A Common Stock7,853IHeld by Oluyemi Okupe Separate Property Trust dtd 9-1-2021
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (right to buy)$5.0107/06/2026M(1)7,163 (3)02/23/2032Class A Common Stock7,163$0102,361D
Explanation of Responses:
1. The stock option exercises and sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on May 21, 2025 by the Reporting Person.
2. Price reported constitutes the average weighted price of shares sold. Shares were sold at varying prices in the range of $36.35 - $36.70. The Reporting Person hereby undertakes, upon request of the Commission, the issuer or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
3. 25% of the options will vest on the twelve (12) month anniversary of the Vesting Commencement Date of January 24, 2022. The balance of the shares shall vest in a series of thirty-six (36) successive equal monthly installments measured from the twelve (12) month anniversary of the Vesting Commencement Date, subject to optionholder's continuous Service (as defined in the Plan) as of each such vesting date.
Remarks:
/s/ Kimberly Mather, Attorney-in-Fact for Oluyemi Okupe07/07/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)