Hims & Hers (HIMS) director executed planned sale of 65,110 shares

Q: What did Andrew Dudum report on the HIMS Form 4?

The filing reports the sale of 65,110 Class A shares on 09/17/2025 under a Rule 10b5-1 plan and a remaining beneficial ownership of 95,315 shares .

Q: At what price were the HIMS shares sold?

The average weighted price reported was $50.5745 per share , with individual sale prices ranging from $50.06 to $50.94 .

Q: How and when was the Form 4 signed?

The Form 4 was signed by Kimberly Mather, Attorney-in-Fact for Andrew Dudum on 09/19/2025 .

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Andrew Dudum, a director, 10% owner and CEO-related reporting person of Hims & Hers Health, Inc. (HIMS), sold 65,110 shares of Class A common stock on 09/17/2025 under a Rule 10b5-1 trading plan adopted August 28, 2024. The sales generated an average weighted price of $50.5745 per share, with individual sale prices ranging from $50.06 to $50.94. After the reported transactions, the reporting person beneficially owned 95,315 shares of Class A common stock. The Form 4 was signed by an attorney-in-fact on 09/19/2025 and includes an undertaking to provide share-by-share price details upon request.

Positive

Transaction executed under a Rule 10b5-1 trading plan, indicating sales were pre-planned and non-discretionary
Filer committed to provide per-price sale details on request, demonstrating disclosure transparency
Form 4 was executed by an attorney-in-fact, showing formal execution and completion of filing requirements

Negative

Insider disposed of 65,110 shares, reducing beneficial ownership to 95,315 Class A shares
Average weighted sale price $50.5745 may reflect material cash proceeds depending on holder size (exact proceeds not summarized in document)

Insights

TL;DR: Routine insider sale under a pre-established 10b5-1 plan; no new derivative activity disclosed.

The reported 65,110-share disposition appears executed under a Rule 10b5-1 plan, which typically indicates pre-planned, non-discretionary sales rather than opportunistic trading. The average weighted sale price reported was $50.5745, with a disclosed price range of $50.06 to $50.94. Post-transaction beneficial ownership remains at 95,315 Class A shares, so the reporting person retains a meaningful stake. There are no derivative transactions reported on this Form 4.

TL;DR: Disclosure follows protocol; use of attorney-in-fact and 10b5-1 plan shows formal compliance.

The Form 4 discloses a planned sale under a 10b5-1 program adopted on August 28, 2024, and the filer included a commitment to provide detailed per-price quantities if requested. The signature by an attorney-in-fact is properly indicated. From a governance perspective, the filing demonstrates procedural compliance and transparent reporting of insider transactions, with no indicia on this filing of noncompliance or undisclosed related-party arrangements.

Insider Trade Summary

Net Seller: 65,110 shares

Net Sell 1 txn

Insider Dudum Andrew

Role Chief Executive Officer

Sold 65,110 shs ($3.29M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	65,110	$50.5745	$3.29M

Holdings After Transaction: Class A Common Stock — 95,315 shares (Direct)

Footnotes (2)

F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on August 28, 2024 by the Reporting Person.
F2. Price reported constitutes the average weighted price of shares sold. Shares were sold at varying prices in the range of $50.06 - $50.94. The Reporting Person hereby undertakes, upon request of the Commission, the issuer or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 09/19/2025 - 04:27 PM

FAQ

What did Andrew Dudum report on the HIMS Form 4?

The filing reports the sale of 65,110 Class A shares on 09/17/2025 under a Rule 10b5-1 plan and a remaining beneficial ownership of 95,315 shares.

Was the sale by Andrew Dudum part of a 10b5-1 plan?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on August 28, 2024.

At what price were the HIMS shares sold?

The average weighted price reported was $50.5745 per share, with individual sale prices ranging from $50.06 to $50.94.

How and when was the Form 4 signed?

The Form 4 was signed by Kimberly Mather, Attorney-in-Fact for Andrew Dudum on 09/19/2025.

Does the Form 4 show any derivative transactions for HIMS by the reporting person?

No. Table II (derivative securities) contains no reported transactions; only non-derivative Class A share sales are disclosed.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Dudum Andrew

(Last)

(First)

(Middle)

2269 CHESTNUT STREET, #523

(Street)

SAN FRANCISCO

94123

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Hims & Hers Health, Inc. [ HIMS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	09/17/2025		S⁽¹⁾		65,110	D	$50.5745⁽²⁾	95,315	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on August 28, 2024 by the Reporting Person.

2. Price reported constitutes the average weighted price of shares sold. Shares were sold at varying prices in the range of $50.06 - $50.94. The Reporting Person hereby undertakes, upon request of the Commission, the issuer or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.

Remarks:

	/s/ Kimberly Mather, Attorney-in-Fact for Andrew Dudum	09/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR