Hippo CEO sells 5,000 shares under 10b5-1 plan

Hippo Holdings Inc. Chief Executive Officer Richard McCathron reported an open-market sale of 5,000 shares of common stock on July 9, 2026 at $28.53 per share.

Rhea-AI Filing Summary

Hippo Holdings Inc. Chief Executive Officer Richard McCathron reported an open-market sale of 5,000 shares of common stock on July 9, 2026 at $28.53 per share. According to the filing, the sale was effected under a Rule 10b5-1 trading plan dated August 29, 2025. Following the transaction, he directly holds 585,433 shares, which include 296,227 RSUs.

Filing Explained

A CEO’s 5,000-share sale under a disclosed trading plan is reported, with 585,433 directly held securities disclosed afterward.

The July 13, 2026 Form 4 reports that Chief Executive Officer Richard McCathron sold 5,000 Hippo common shares on July 9, 2026.

The transaction is coded S, which identifies it as an open-market sale. After the reported transaction, the filing lists 585,433 directly held securities beneficially owned by McCathron.

The filing says the sale was effected under a Rule 10b5-1 trading plan dated August 29, 2025. Such a plan is a written arrangement adopted in advance to execute trades on a schedule or formula. The plan reference identifies its adoption date, not a reason for this individual trade.

The reported post-transaction ownership includes 296,227 RSUs.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares

Net Sell 1 txn

Insider McCathron Richard

Role Chief Executive Officer

Sold 5,000 shs ($143K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	5,000	$28.53	$143K

Holdings After Transaction: Common Stock — 585,433 shares (Direct)

Footnotes (2)

1. F1. Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025.
2. F2. Includes 296,227 RSUs.

Key Figures

Shares sold: 5,000 shares Sale price per share: $28.53 Shares held after transaction: 585,433 shares +1 more

4 metrics

Shares sold 5,000 shares Open-market sale of common stock on July 9, 2026

Sale price per share $28.53 Price per share for the 5,000-share sale

Shares held after transaction 585,433 shares CEO’s direct holdings following the reported sale

RSUs included in holdings 296,227 RSUs Restricted stock units included in post-transaction holdings

Key Terms

Rule 10b5-1 trading plan, RSUs, open-market sale

3 terms

Rule 10b5-1 trading plan regulatory

"Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

RSUs financial

"Includes 296,227 RSUs"

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Hippo Holdings Inc. (HIPO) report for its CEO?

Hippo Holdings Inc.’s CEO, Richard McCathron, reported an open-market sale of 5,000 common shares on July 9, 2026 at $28.53 per share, according to the Form 4 insider trading report.

How many Hippo Holdings Inc. (HIPO) shares does the CEO hold after the reported sale?

After the sale, CEO Richard McCathron directly holds 585,433 shares of Hippo Holdings Inc. common stock, as stated in the Form 4, including 296,227 restricted stock units (RSUs).

Was the Hippo Holdings Inc. (HIPO) CEO’s share sale made under a Rule 10b5-1 plan?

Yes. The Form 4 states that the CEO’s share sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025, indicating a pre-arranged, scheduled trading program.

What was the sale price for the Hippo Holdings Inc. (HIPO) CEO’s Form 4 transaction?

The CEO’s open-market sale was reported at a price of $28.53 per share for 5,000 shares of Hippo Holdings Inc. common stock, as disclosed in the Form 4 transaction details.

How many shares did Hippo Holdings Inc. (HIPO) CEO sell in this Form 4 filing?

The Form 4 shows that CEO Richard McCathron sold 5,000 shares of Hippo Holdings Inc. common stock in an open-market transaction on July 9, 2026 under a Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 07/13/2026 - 04:41 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McCathron Richard

(Last) (First) (Middle)

C/O HIPPO HOLDINGS INC. 1 ALMADEN BLVD

SUITE 400

(Street)

SAN JOSE CALIFORNIA 95113

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Hippo Holdings Inc. [ HIPO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/09/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/09/2026		S(1)		5,000	D	$28.53	585,433(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025.

2. Includes 296,227 RSUs.

Remarks:

	/s /Guy Zeltser, Attorney-in-Fact for Richard McCathron	07/13/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)