Hippo Holdings (NYSE: HIPO) CFO sells 1,669 shares at $30.98

Rhea-AI Filing Summary

Hippo Holdings Inc. Chief Financial Officer Guy Zeltser sold 1,669 shares of Common Stock on July 28, 2026 at $30.98 per share in an open-market or private transaction executed under a Rule 10b5-1 trading plan dated June 18, 2025. Following the sale, he holds 120,563 shares, including 88,578 RSUs.

Insider Trade Summary 10b5-1

Net Seller: 1,669 shares

Net Sell 1 txn

Insider Zeltser Guy

Role Chief Financial Officer

Sold 1,669 shs ($52K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	1,669	$30.98	$52K

Holdings After Transaction: Common Stock — 120,563 shares (Direct)

Footnotes (2)

1. F1. Sales were effected pursuant to a Rule 10b5-1 trading plan dated June 18, 2025.
2. F2. Includes 88,578 RSUs.

Key Figures

Shares sold: 1,669 shares Sale price: $30.98 per share Shares held after sale: 120,563 shares +1 more

4 metrics

Shares sold 1,669 shares Common Stock sold on July 28, 2026

Sale price $30.98 per share Price for Common Stock sale on July 28, 2026

Shares held after sale 120,563 shares Direct holdings after reported transaction, including RSUs

RSUs included in holdings 88,578 RSUs Restricted Stock Units included within post-transaction holdings

Key Terms

Rule 10b5-1 trading plan, RSUs, Common Stock, open market or private transaction

4 terms

Rule 10b5-1 trading plan regulatory

"Sales were effected pursuant to a Rule 10b5-1 trading plan dated June 18, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

RSUs financial

"Includes 88,578 RSUs."

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

Common Stock financial

"Security title reported as Common Stock."

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

open market or private transaction financial

"Transaction code S described as a sale in open market or private transaction."

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/30/2026 - 04:46 PM Accepted by SEC EDGAR 07/30/2026 - 04:45 PM Learn about SEC filing dates

FAQ

What insider transaction did Hippo Holdings (HIPO) report in this Form 4?

Hippo Holdings (HIPO) reported that CFO Guy Zeltser sold 1,669 shares of Common Stock on July 28, 2026 at $30.98 per share. The transaction was coded as a sale in an open-market or private transaction under a Rule 10b5-1 trading plan.

How many Hippo Holdings (HIPO) shares did the CFO sell and at what price?

CFO Guy Zeltser sold 1,669 shares of Hippo Holdings Common Stock at a price of $30.98 per share. This sale was reported as a non-derivative transaction and executed under a pre-established Rule 10b5-1 trading plan dated June 18, 2025.

How many Hippo Holdings (HIPO) shares does the CFO hold after the reported sale?

After the sale, CFO Guy Zeltser holds 120,563 shares of Hippo Holdings. This post-transaction amount includes a component of 88,578 RSUs, as disclosed, and reflects his direct ownership position following the July 28, 2026 transaction.

Was the Hippo Holdings (HIPO) CFO sale made under a Rule 10b5-1 trading plan?

Yes. The filing states that the sales were effected under a Rule 10b5-1 trading plan dated June 18, 2025. The document-level Rule 10b5-1 checkbox is also affirmed, indicating the transaction was made pursuant to a pre-arranged trading plan.

What portion of the Hippo Holdings (HIPO) CFO’s holdings are RSUs?

The post-transaction holdings of 120,563 shares for Hippo Holdings CFO Guy Zeltser include 88,578 RSUs. These Restricted Stock Units are part of his reported direct ownership and are specifically identified in the footnote accompanying the post-transaction share amount.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Zeltser Guy

(Last) (First) (Middle)

C/O HIPPO HOLDINGS INC., 1 ALMADEN BLVD

SUITE 400

(Street)

SAN JOSE CALIFORNIA 95113

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Hippo Holdings Inc. [ HIPO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/28/2026		S(1)		1,669	D	$30.98	120,563(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sales were effected pursuant to a Rule 10b5-1 trading plan dated June 18, 2025.

2. Includes 88,578 RSUs.

Remarks:

	Guy Zeltser	07/30/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)