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Honest Co. officer plans $22.9K stock sale

Honest Company, Inc. (symbol HNST) officer Etienne E. von Kunssberg has filed a notice of proposed sale of restricted common stock under Rule 144.

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Honest Company, Inc. (symbol HNST) officer Etienne E. von Kunssberg has filed a notice of proposed sale of restricted common stock under Rule 144. The filing states an intention to sell up to 4,578 shares of common stock through Morgan Stanley Smith Barney LLC on NASDAQ, with the securities described as restricted stock acquired from the issuer.

The notice also lists prior sales of Honest Company common stock by Etienne E. von Kunssberg during the past three months, including 2,617 shares sold on August 20, 2026 and 4,544 shares sold on May 22, 2026, with corresponding transaction values disclosed.

Positive

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Negative

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Shares proposed to be sold 4,578 shares Common stock proposed to be sold under Rule 144
Aggregate market value of proposed sale 22,939.90 Value associated with 4,578 shares listed in the securities information section
Shares sold on 08/20/2026 2,617 shares Common stock sold by Etienne E. von Kunssberg during the past three months
Transaction value on 08/20/2026 13,059.88 Value of 2,617 common shares sold
Shares sold on 05/22/2026 4,544 shares Common stock sold by Etienne E. von Kunssberg during the past three months
Transaction value on 05/22/2026 15,158.78 Value of 4,544 common shares sold
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Restricted Stock financial
"Common | 08/19/2026 | Restricted Stock | Issuer"
Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.
Form 144 regulatory
"144: Filer Information"
Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.
Common financial
"Common | 08/19/2026 | Restricted Stock | Issuer"

FAQ

What does the Form 144 filed for HNST disclose?
The Form 144 for HNST discloses that officer Etienne E. von Kunssberg intends to sell up to 4,578 shares of Honest Company, Inc. common stock as restricted stock under Rule 144, with sales proposed to be executed through Morgan Stanley Smith Barney LLC on NASDAQ.

How many HNST shares are proposed to be sold under this Form 144?
The notice identifies a proposed sale of up to 4,578 shares of Honest Company, Inc. common stock. These shares are described as restricted stock acquired from the issuer and are to be sold under Rule 144 through Morgan Stanley Smith Barney LLC.

What prior HNST stock sales by Etienne E. von Kunssberg are reported?
The filing reports that Etienne E. von Kunssberg sold 2,617 shares of Honest Company common stock on 08/20/2026 and 4,544 shares on 05/22/2026, with transaction values of 13,059.88 and 15,158.78, respectively.

What type of securities are being sold in this HNST Form 144 filing?
The securities are Honest Company, Inc. common stock, classified as restricted stock acquired from the issuer. The Form 144 indicates these securities are proposed to be sold pursuant to Rule 144 through a broker on NASDAQ.

Who is the selling security holder in the HNST Form 144 filing?
The selling security holder is Etienne E. von Kunssberg, identified in the filing as an officer of Honest Company, Inc. The notice covers proposed sales for his account, with additional information about his recent sales of Honest Company common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR