Honest Co. officer plans $22.9K stock sale

Honest Company, Inc. (symbol HNST) officer Etienne E. von Kunssberg has filed a notice of proposed sale of restricted common stock under Rule 144.

Rhea-AI Filing Summary

Honest Company, Inc. (symbol HNST) officer Etienne E. von Kunssberg has filed a notice of proposed sale of restricted common stock under Rule 144. The filing states an intention to sell up to 4,578 shares of common stock through Morgan Stanley Smith Barney LLC on NASDAQ, with the securities described as restricted stock acquired from the issuer.

The notice also lists prior sales of Honest Company common stock by Etienne E. von Kunssberg during the past three months, including 2,617 shares sold on August 20, 2026 and 4,544 shares sold on May 22, 2026, with corresponding transaction values disclosed.

Key Figures

Shares proposed to be sold: 4,578 shares Aggregate market value of proposed sale: 22,939.90 Shares sold on 08/20/2026: 2,617 shares +3 more

6 metrics

Shares proposed to be sold 4,578 shares Common stock proposed to be sold under Rule 144

Aggregate market value of proposed sale 22,939.90 Value associated with 4,578 shares listed in the securities information section

Shares sold on 08/20/2026 2,617 shares Common stock sold by Etienne E. von Kunssberg during the past three months

Transaction value on 08/20/2026 13,059.88 Value of 2,617 common shares sold

Shares sold on 05/22/2026 4,544 shares Common stock sold by Etienne E. von Kunssberg during the past three months

Transaction value on 05/22/2026 15,158.78 Value of 4,544 common shares sold

Key Terms

Rule 144, Restricted Stock, Form 144, Common

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock financial

"Common | 08/19/2026 | Restricted Stock | Issuer"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Form 144 regulatory

"144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Common financial

"Common | 08/19/2026 | Restricted Stock | Issuer"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filed for HNST disclose?

The Form 144 for HNST discloses that officer Etienne E. von Kunssberg intends to sell up to 4,578 shares of Honest Company, Inc. common stock as restricted stock under Rule 144, with sales proposed to be executed through Morgan Stanley Smith Barney LLC on NASDAQ.

How many HNST shares are proposed to be sold under this Form 144?

The notice identifies a proposed sale of up to 4,578 shares of Honest Company, Inc. common stock. These shares are described as restricted stock acquired from the issuer and are to be sold under Rule 144 through Morgan Stanley Smith Barney LLC.

What prior HNST stock sales by Etienne E. von Kunssberg are reported?

The filing reports that Etienne E. von Kunssberg sold 2,617 shares of Honest Company common stock on 08/20/2026 and 4,544 shares on 05/22/2026, with transaction values of 13,059.88 and 15,158.78, respectively.

What type of securities are being sold in this HNST Form 144 filing?

The securities are Honest Company, Inc. common stock, classified as restricted stock acquired from the issuer. The Form 144 indicates these securities are proposed to be sold pursuant to Rule 144 through a broker on NASDAQ.

Who is the selling security holder in the HNST Form 144 filing?

The selling security holder is Etienne E. von Kunssberg, identified in the filing as an officer of Honest Company, Inc. The notice covers proposed sales for his account, with additional information about his recent sales of Honest Company common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/21/2026 - 04:37 PM EDT Accepted by SEC EDGAR 08/21/2026 - 04:36 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002058480
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE HONEST COMPANY, INC.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	(888) 862-8818
Name of Person for Whose Account the Securities are To Be Sold	ETIENNE E VON KUNSSBERG
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4578	22939.90	107284379	08/21/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/19/2026	Restricted Stock	Issuer			4578	08/19/2026	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
ETIENNE E VON KUNSSBERG 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	08/20/2026	2617	13059.88
ETIENNE E VON KUNSSBERG 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	05/22/2026	4544	15158.78

144: Remarks and Signature

Remarks
Date of Notice	08/21/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Etienne von Kunssberg
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)