Welcome to our dedicated page for Honest Company SEC filings (Ticker: HNST), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
The Honest Company's SEC filings document the public-company record for a Delaware consumer products issuer focused on cleanly-formulated personal care and household essentials. Form 8-K reports include quarterly financial results, outlook commentary, non-GAAP measures, and business updates tied to wipes, personal care and portfolio focus under Powering Honest Growth.
Other filings cover governance and capital-structure matters, including definitive proxy materials for director elections and auditor ratification, amendments to a senior secured revolving credit facility and related pledge and security arrangements, executive severance and change-in-control benefits, and exit or disposal activities associated with category, channel and cost-structure changes.
Honest Company, Inc. (HNST) has an affiliate, officer Stephen Winchell, who filed a notice of proposed sale of company stock under Rule 144. The filing covers up to 50,000 shares of common stock with an aggregate market value of $269,120.00, to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services on NASDAQ, with a transaction date of 08/25/2026. The shares relate to multiple grants of restricted stock originally issued by Honest Company between August 2023 and May 2025.
Honest Company, Inc. (HNST) reported that executive Thomas Sternweis, SVP, Enterprise Development & Strategy, sold 6,403 shares of common stock on 2026-08-20 at $4.99 per share. According to the company’s disclosure, this sale occurred under an approved sell-to-cover plan and was made solely to cover tax liabilities upon vesting of previously granted RSUs. Following the transaction, Sternweis holds 454,394 shares of common stock, including 313,431 RSUs payable in an equivalent number of shares.
Honest Company, Inc. (HNST) reported insider equity activity by General Counsel Brendan Sheehey. On August 20, 2026, he sold 9,664 shares of common stock at $4.99 per share, with footnotes stating the sale was made solely to cover tax liabilities from the vesting of a prior RSU award under an approved sell-to-cover plan for executive officers, pursuant to a trading plan. The same day, he received a grant of 105,799 Restricted Stock Units (RSUs), which vest 50% on February 19, 2028 and the remainder on August 19, 2029, subject to his Continuous Service. Following these transactions, his reported RSU holdings total 436,214 RSUs, each payable in one share of Honest Company common stock.
Honest Company, Inc. (HNST) reported that officer Jonathan Mayle, SVP, Customer Sales, sold 6,161 shares of common stock on 2026-08-20 at $4.99 per share. According to a footnote, these shares were sold pursuant to an approved sell-to-cover plan solely to satisfy tax liabilities on vesting RSUs and were executed under a Rule 10b5-1 trading plan. On the same date, Mayle received a grant of 105,799 RSUs, which vest 50% on February 19, 2028 and the remainder on August 19, 2029, contingent on continued service. After these transactions, his holdings include 452,450 RSUs payable in an equivalent number of Honest common shares.
Honest Company, Inc. (HNST) reported that executive officer von Kunssberg Etienne, SVP, Supply Chain, had mixed equity activity. On August 20–21, 2026, the officer sold a total of 7,195 shares of common stock at prices around $5 per share, and received a 105,799-share RSU award that vests over three years, partly under an approved sell‑to‑cover tax plan and a Rule 10b5-1 trading plan.
For Honest Company, Inc. (HNST), Chief Executive Officer and director Carla Vernon reported a mix of equity award grants and a tax-related share sale. She received a grant of 362,068 Performance Stock Units (PSUs), each representing a contingent right to one share of common stock, and a related grant of 362,068 Restricted Stock Units (RSUs) with three-year vesting. On the same date, 117,893 shares of common stock were sold at $4.99 per share solely to cover tax liabilities upon vesting of a prior RSU award, under an approved sell-to-cover plan for executive officers, while she continues to hold a substantial RSU position.
Honest Company, Inc. (HNST) reported that Chief Fin. & Operating Officer Bruce Curtiss James III sold 3,129 shares of Common Stock on 2026-08-20 at $4.99 per share. The sale was executed under an approved sell-to-cover plan pursuant to a Rule 10b5-1 trading plan to cover tax liabilities on vesting RSUs, and James now holds 582,986 shares, including 535,384 RSUs payable in stock.
Honest Company, Inc. (HNST) reported that Chief People Officer Dorria L. Ball sold 6,812 shares of common stock on 2026-08-20 at $4.99 per share. According to the company’s approved sell-to-cover plan under a Rule 10b5-1 trading plan, the sale was made solely to cover tax obligations on vesting RSUs. After this transaction, Ball directly holds 418,584 shares, including 319,054 RSUs payable in an equivalent number of shares.
Honest Company, Inc. (symbol HNST) officer Etienne E. von Kunssberg has filed a notice of proposed sale of restricted common stock under Rule 144. The filing states an intention to sell up to 4,578 shares of common stock through Morgan Stanley Smith Barney LLC on NASDAQ, with the securities described as restricted stock acquired from the issuer.
The notice also lists prior sales of Honest Company common stock by Etienne E. von Kunssberg during the past three months, including 2,617 shares sold on August 20, 2026 and 4,544 shares sold on May 22, 2026, with corresponding transaction values disclosed.
The Honest Company, Inc. (HNST) received a Rule 144 notice from officer Thomas Sternweis regarding potential sales of common stock. A broker, E*Trade Securities LLC, is listed for the sale of 6,317 shares of Honest common stock with an aggregate market value of $31,332.32, based on information as of August 20, 2026, when 107,284,379 shares of common stock were outstanding.
The securities to be sold were acquired upon vesting of 17,603 restricted stock units under Honest’s 2021 Equity Incentive Plan on August 19, 2026. Over the prior three months, Sternweis sold 6,673 shares on May 20, 2026 for $20,953.22. The notice states that all sales covered by this form were effected solely to cover required taxes and fees upon RSU vesting and settlement.