Honest Co. (HNST) counsel sells shares, granted 105K RSUs
Rhea-AI Filing Summary
Honest Company, Inc. (HNST) reported insider equity activity by General Counsel Brendan Sheehey. On August 20, 2026, he sold 9,664 shares of common stock at $4.99 per share, with footnotes stating the sale was made solely to cover tax liabilities from the vesting of a prior RSU award under an approved sell-to-cover plan for executive officers, pursuant to a trading plan. The same day, he received a grant of 105,799 Restricted Stock Units (RSUs), which vest 50% on February 19, 2028 and the remainder on August 19, 2029, subject to his Continuous Service. Following these transactions, his reported RSU holdings total 436,214 RSUs, each payable in one share of Honest Company common stock.
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Insider Trade Summary 10b5-1
Net Buyer: 96,135 shares
Net Buy
2 txns
Insider
Sheehey Brendan
Role
General Counsel
Sold
9,664 shs ($48K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 9,664 | $4.99 | $48K |
| Grant/Award | Common Stock F3, F4 | 105,799 | $0.00 | $0.00 |
Holdings After Transaction:
Common Stock — 812,023 shares (Direct)
Footnotes (4)
- F1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
- F2. Includes 330,415 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
- F3. The RSUs shall vest over a three-year period, with 50% of the RSUs vesting on February 19, 2028, and the remainder vesting on August 19, 2029, in each case subject to the reporting person's Continuous Service (as defined in the Issuer's 2021 Equity Incentive Plan) through each such date. The RSUs are payable in an equivalent number of shares of the Issuer's common stock.
- F4. Includes 436,214 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
Key Figures
Shares sold: 9,664 shares
Sale price per share: $4.99 per share
RSUs granted: 105,799 RSUs
+4 more
7 metrics
Shares sold
9,664 shares
Common stock sale on August 20, 2026
Sale price per share
$4.99 per share
Price for 9,664 common shares sold on August 20, 2026
RSUs granted
105,799 RSUs
Equity award to General Counsel Brendan Sheehey
RSUs vesting proportion on February 19, 2028
50%
Portion of 105,799 RSUs scheduled to vest on February 19, 2028
RSUs vesting proportion on August 19, 2029
50%
Remaining portion of 105,799 RSUs scheduled to vest on August 19, 2029
RSUs outstanding after tax-related sale
330,415 RSUs
RSUs payable in shares of common stock after tax-related sale transaction
Total RSUs outstanding after new grant
436,214 RSUs
RSUs payable in shares of common stock following August 20, 2026 grant
Key Terms
Restricted Stock Units (RSUs), sell-to-cover plan, Continuous Service, 2021 Equity Incentive Plan
4 terms
Restricted Stock Units (RSUs) financial
"award of Restricted Stock Units (RSUs)."
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
sell-to-cover plan financial
"Pursuant to the approved sell-to-cover plan by the Compensation Committee"
Continuous Service regulatory
"subject to the reporting person's Continuous Service (as defined in the Issuer's 2021 Equity"
2021 Equity Incentive Plan financial
"as defined in the Issuer's 2021 Equity Incentive Plan) through each such date."
FAQ
What insider transactions did HNST General Counsel Brendan Sheehey report on August 20, 2026?
He reported selling 9,664 shares of Honest Company common stock at $4.99 per share to cover tax liabilities from RSU vesting and receiving a grant of 105,799 RSUs that vest in 2028 and 2029, payable in shares of common stock.
Was the HNST insider sale by Brendan Sheehey part of a tax sell-to-cover plan?
Yes. A footnote explains that the 9,664 shares sold on August 20, 2026 were sold solely to cover the tax liability from vesting of a prior RSU award, pursuant to an approved sell-to-cover plan for all executive officers under a trading plan.
What RSU grant did Brendan Sheehey receive from Honest Company (HNST)?
He received a grant of 105,799 RSUs. According to the disclosure, 50% of these RSUs vest on February 19, 2028 and the remainder vest on August 19, 2029, in each case subject to his Continuous Service, and are payable in shares of common stock.
How many RSUs does Brendan Sheehey hold in Honest Company (HNST) after these transactions?
Following the reported transactions, the filing states that his holdings include 436,214 RSUs, which are payable in an equivalent number of shares of Honest Company common stock. These RSUs reflect outstanding equity awards subject to future vesting conditions.
When will Brendan Sheehey’s new RSUs in Honest Company (HNST) vest?
The 105,799 RSUs granted to Brendan Sheehey vest over three years: 50% vest on February 19, 2028, and the remaining 50% vest on August 19, 2029, subject to his Continuous Service under the company’s 2021 Equity Incentive Plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
