Honest Co. officer plans sale of 50,000 shares

Honest Company, Inc. (HNST) has an affiliate, officer Stephen Winchell, who filed a notice of proposed sale of company stock under Rule 144.

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) has an affiliate, officer Stephen Winchell, who filed a notice of proposed sale of company stock under Rule 144. The filing covers up to 50,000 shares of common stock with an aggregate market value of $269,120.00, to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services on NASDAQ, with a transaction date of 08/25/2026. The shares relate to multiple grants of restricted stock originally issued by Honest Company between August 2023 and May 2025.

Key Figures

Shares proposed to be sold: 50,000 shares of common stock Aggregate market value: $269,120.00 Transaction date: 08/25/2026 +3 more

6 metrics

Shares proposed to be sold 50,000 shares of common stock Covered by the Rule 144 notice for Honest Company, Inc.

Aggregate market value $269,120.00 Value stated for the 50,000 HNST shares in the Rule 144 notice

Transaction date 08/25/2026 Date listed in the securities information section

Grant portion 7,021 shares Restricted stock grant of common stock dated 08/19/2024

Grant portion 6,216 shares Restricted stock grant of common stock dated 05/19/2025

Grant portion 5,472 shares Restricted stock grant of common stock dated 11/19/2023

Key Terms

Rule 144, Restricted Stock, Securities To Be Sold, Form 144

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock financial

"Common | 08/19/2023 | Restricted Stock | Issuer |"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Securities To Be Sold financial

"144: Securities To Be Sold"

Form 144 regulatory

"144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for HNST disclose about Stephen Winchell?

The filing states that officer Stephen Winchell intends to sell up to 50,000 shares of Honest Company, Inc. common stock under Rule 144. The shares are associated with multiple restricted stock grants issued between August 2023 and May 2025.

How many HNST shares are covered by Stephen Winchell’s planned Rule 144 sale?

The notice covers up to 50,000 shares of Honest Company, Inc. common stock. These shares come from several restricted stock awards with individual portions such as 7,021 shares granted on August 19, 2024 and 6,216 shares granted on May 19, 2025.

What is the aggregate market value of the HNST shares in the Form 144 filing?

The filing lists an aggregate market value of $269,120.00 for the 50,000 shares of Honest Company, Inc. common stock covered by the proposed Rule 144 sale. This amount reflects the value used for the notice at the time of the filing.

Which broker is handling the proposed HNST share sale under this Form 144?

The proposed sale of Honest Company, Inc. shares is listed as being handled through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York. The shares are indicated to be sold on NASDAQ.

What types of HNST securities are included in Stephen Winchell’s Form 144 notice?

All securities listed are common stock of Honest Company, Inc., originating from restricted stock grants by the issuer. Grant dates include 08/19/2023, 11/19/2023, 08/19/2024, 11/19/2024, 03/04/2025, and 05/19/2025.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/25/2026 - 04:08 PM Accepted by SEC EDGAR 08/25/2026 - 04:07 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001933634
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE HONEST COMPANY, INC.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	(888) 862-8818
Name of Person for Whose Account the Securities are To Be Sold	STEPHEN WINCHELL
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	50000	269120.00	107284379	08/25/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/19/2023	Restricted Stock	Issuer			1455	08/19/2023	Not Applicable
Common	11/19/2023	Restricted Stock	Issuer			5472	11/19/2023	Not Applicable
Common	08/19/2024	Restricted Stock	Issuer			5412	08/19/2024	Not Applicable
Common	08/19/2024	Restricted Stock	Issuer			7021	08/19/2024	Not Applicable
Common	11/19/2024	Restricted Stock	Issuer			5331	11/19/2024	Not Applicable
Common	03/04/2025	Restricted Stock	Issuer			5206	03/04/2025	Not Applicable
Common	03/04/2025	Restricted Stock	Issuer			6134	03/04/2025	Not Applicable
Common	05/19/2025	Restricted Stock	Issuer			5330	05/19/2025	Not Applicable
Common	05/19/2025	Restricted Stock	Issuer			6216	05/19/2025	Not Applicable
Common	05/19/2025	Restricted Stock	Issuer			2423	05/19/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	08/25/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Stephen Winchell
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)