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  4. [144] Honest Company, Inc. SEC Filing

Honest Co. (NASDAQ: HNST) officer plans $269K stock sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) has an affiliate, officer Stephen Winchell, who filed a notice of proposed sale of company stock under Rule 144. The filing covers up to 50,000 shares of common stock with an aggregate market value of $269,120.00, to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services on NASDAQ, with a transaction date of 08/25/2026. The shares relate to multiple grants of restricted stock originally issued by Honest Company between August 2023 and May 2025.

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Shares proposed to be sold 50,000 shares of common stock Covered by the Rule 144 notice for Honest Company, Inc.
Aggregate market value $269,120.00 Value stated for the 50,000 HNST shares in the Rule 144 notice
Transaction date 08/25/2026 Date listed in the securities information section
Grant portion 7,021 shares Restricted stock grant of common stock dated 08/19/2024
Grant portion 6,216 shares Restricted stock grant of common stock dated 05/19/2025
Grant portion 5,472 shares Restricted stock grant of common stock dated 11/19/2023
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Restricted Stock financial
"Common | 08/19/2023 | Restricted Stock | Issuer |"
Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.
Securities To Be Sold financial
"144: Securities To Be Sold"
Form 144 regulatory
"144: Filer Information"
Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

What does the Form 144 filing for HNST disclose about Stephen Winchell?
The filing states that officer Stephen Winchell intends to sell up to 50,000 shares of Honest Company, Inc. common stock under Rule 144. The shares are associated with multiple restricted stock grants issued between August 2023 and May 2025.

How many HNST shares are covered by Stephen Winchell’s planned Rule 144 sale?
The notice covers up to 50,000 shares of Honest Company, Inc. common stock. These shares come from several restricted stock awards with individual portions such as 7,021 shares granted on August 19, 2024 and 6,216 shares granted on May 19, 2025.

What is the aggregate market value of the HNST shares in the Form 144 filing?
The filing lists an aggregate market value of $269,120.00 for the 50,000 shares of Honest Company, Inc. common stock covered by the proposed Rule 144 sale. This amount reflects the value used for the notice at the time of the filing.

Which broker is handling the proposed HNST share sale under this Form 144?
The proposed sale of Honest Company, Inc. shares is listed as being handled through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York. The shares are indicated to be sold on NASDAQ.

What types of HNST securities are included in Stephen Winchell’s Form 144 notice?
All securities listed are common stock of Honest Company, Inc., originating from restricted stock grants by the issuer. Grant dates include 08/19/2023, 11/19/2023, 08/19/2024, 11/19/2024, 03/04/2025, and 05/19/2025.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR