Honest Co. (HNST) supply chain SVP sells shares, lands 105,799 RSUs
Rhea-AI Filing Summary
Honest Company, Inc. (HNST) reported that executive officer von Kunssberg Etienne, SVP, Supply Chain, had mixed equity activity. On August 20–21, 2026, the officer sold a total of 7,195 shares of common stock at prices around $5 per share, and received a 105,799-share RSU award that vests over three years, partly under an approved sell‑to‑cover tax plan and a Rule 10b5-1 trading plan.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Buyer: 98,604 shares
Net Buy
3 txns
Insider
von Kunssberg Etienne
Role
SVP, Supply Chain
Sold
7,195 shs ($36K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F4 | 4,578 | $5.01 | $23K |
| Sale | Common Stock F1, F2 | 2,617 | $4.99 | $13K |
| Grant/Award | Common Stock F3, F4 | 105,799 | $0.00 | $0.00 |
Holdings After Transaction:
Common Stock — 383,517 shares (Direct)
Footnotes (4)
- F1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
- F2. Includes 277,718 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
- F3. The RSUs shall vest over a three-year period, with 50% of the RSUs vesting on February 19, 2028, and the remainder vesting on August 19, 2029, in each case subject to the reporting person's Continuous Service (as defined in the Issuer's 2021 Equity Incentive Plan) through each such date. The RSUs are payable in an equivalent number of shares of the Issuer's common stock.
- F4. Includes 383,517 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
Key Figures
Shares sold on 2026-08-21: 4,578 shares of Common Stock at $5.01 per share
Shares sold on 2026-08-20: 2,617 shares of Common Stock at $4.99 per share
Total shares sold: 7,195 shares of Common Stock
+5 more
8 metrics
Shares sold on 2026-08-21
4,578 shares of Common Stock at $5.01 per share
Open-market or private sale by von Kunssberg Etienne
Shares sold on 2026-08-20
2,617 shares of Common Stock at $4.99 per share
Sale to cover tax liability under approved sell-to-cover plan
Total shares sold
7,195 shares of Common Stock
Aggregate of reported August 20–21, 2026 sales
RSUs granted
105,799 RSUs
Award to von Kunssberg Etienne on August 20, 2026
RSU vesting 50%
50% vest on February 19, 2028
First tranche of the 105,799 RSU award
RSU vesting remainder
Remainder vests on August 19, 2029
Final tranche of the 105,799 RSU award
RSUs included in one holding line
277,718 RSUs
RSUs payable in an equivalent number of HNST shares
RSUs included in another holding line
383,517 RSUs
RSUs payable in an equivalent number of HNST shares
Key Terms
Rule 10b5-1, sell-to-cover plan, Restricted Stock Units (RSUs), Continuous Service
4 terms
Rule 10b5-1 regulatory
"The filing affirms a Rule 10b5-1 trading plan for the transactions"
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
sell-to-cover plan financial
"approved sell-to-cover plan by the Compensation Committee for all executive officers"
Restricted Stock Units (RSUs) financial
"award of Restricted Stock Units (RSUs) payable in an equivalent number of shares"
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
Continuous Service regulatory
"subject to the reporting person's Continuous Service through each such date"
FAQ
What insider transactions did HNST report for von Kunssberg Etienne on this Form 4?
HNST reported that von Kunssberg Etienne sold 7,195 shares of common stock on August 20–21, 2026, at prices near $5 per share, and received a grant of 105,799 Restricted Stock Units (RSUs) on August 20, 2026.
What RSU award did von Kunssberg Etienne receive from HNST?
On August 20, 2026, von Kunssberg Etienne received 105,799 RSUs. 50% vest on February 19, 2028, and the remainder on August 19, 2029, subject to Continuous Service, and each RSU is payable in one share of Honest Company common stock.
Were the HNST insider stock sales under a trading or sell-to-cover plan?
Yes. The Form 4 affirms a Rule 10b5-1 trading plan, and one sale of 2,617 shares was made under an approved sell-to-cover plan to satisfy tax liabilities upon vesting of previously granted RSUs.
How many RSUs does von Kunssberg Etienne hold after the reported HNST transactions?
Following the reported transactions, the holdings disclosures reference 277,718 RSUs in one line item and 383,517 RSUs in another, each payable in an equivalent number of Honest Company common shares.
AI-generated analysis. How Rhea-AI works. Not financial advice.
