Honest Company, Inc. (HNST) reported that Chief Fin. & Operating Officer Bruce Curtiss James III sold 3,129 shares of Common Stock on 2026-08-20 at $4.99 per share. The sale was executed under an approved sell-to-cover plan pursuant to a Rule 10b5-1 trading plan to cover tax liabilities on vesting RSUs, and James now holds 582,986 shares, including 535,384 RSUs payable in stock.
Honest Company, Inc. (HNST) reported that Chief People Officer Dorria L. Ball sold 6,812 shares of common stock on 2026-08-20 at $4.99 per share. According to the company’s approved sell-to-cover plan under a Rule 10b5-1 trading plan, the sale was made solely to cover tax obligations on vesting RSUs. After this transaction, Ball directly holds 418,584 shares, including 319,054 RSUs payable in an equivalent number of shares.
Honest Company, Inc. (symbol HNST) officer Etienne E. von Kunssberg has filed a notice of proposed sale of restricted common stock under Rule 144. The filing states an intention to sell up to 4,578 shares of common stock through Morgan Stanley Smith Barney LLC on NASDAQ, with the securities described as restricted stock acquired from the issuer.
The notice also lists prior sales of Honest Company common stock by Etienne E. von Kunssberg during the past three months, including 2,617 shares sold on August 20, 2026 and 4,544 shares sold on May 22, 2026, with corresponding transaction values disclosed.
The Honest Company, Inc. (HNST) received a Rule 144 notice from officer Thomas Sternweis regarding potential sales of common stock. A broker, E*Trade Securities LLC, is listed for the sale of 6,317 shares of Honest common stock with an aggregate market value of $31,332.32, based on information as of August 20, 2026, when 107,284,379 shares of common stock were outstanding.
The securities to be sold were acquired upon vesting of 17,603 restricted stock units under Honest’s 2021 Equity Incentive Plan on August 19, 2026. Over the prior three months, Sternweis sold 6,673 shares on May 20, 2026 for $20,953.22. The notice states that all sales covered by this form were effected solely to cover required taxes and fees upon RSU vesting and settlement.
Honest Company, Inc. (HNST) officer Jonathan Mayle filed a notice of proposed sale of common stock under Rule 144. The filing covers up to 6,077 shares of Honest Company common stock, with an aggregate market value of $30,141.92, to be sold through E*Trade Securities LLC on or about August 20, 2026 on NASDAQ.
The shares relate to equity compensation, including Restricted Stock Units that vested on August 19, 2026. In the remarks, the filer states the proposed sale is solely to cover required taxes and fees upon vesting and settlement of RSUs. Over the prior three months, Mayle reported sales of 79,000 shares for $412,380 and 6,236 shares for $19,581.04.
The Honest Company, Inc. (HNST) received a Rule 144 notice stating that officer Etienne von Kunssberg plans to sell 2,582 shares of common stock through E*Trade Securities LLC. The shares relate to restricted stock units that vested on August 19, 2026 under the company’s 2023 Inducement Plan.
The filer reports that the proposed sale is intended solely to cover required taxes and fees due upon the vesting and settlement of these RSUs. During the prior three months, von Kunssberg sold 2,651 shares on May 20, 2026 and 4,544 shares on May 22, 2026.
The Honest Company, Inc. (HNST) has a notice of proposed sale of common stock filed under Rule 144 for the account of officer Dorra (Dorria) Ball. The notice covers the potential sale of 6,724 shares of common stock through E*Trade Securities LLC, with an aggregate market value of $33,351.04 and an approximate sale date of August 20, 2026. The filing states that 107,284,379 shares of common stock are outstanding. The shares relate to equity compensation, including restricted stock units under the company’s 2023 Inducement Plan and 2021 Equity Incentive Plan, and a prior sale of 6,899 shares on May 20, 2026 for $21,662.86 was also reported.
Honest Company, Inc. (HNST) reports that officer Curtiss Bruce filed a notice of proposed sale of common stock under Rule 144. The notice covers up to 3,088 shares of common stock, with an aggregate market value of $15,316.48, to be sold through E*Trade Securities LLC on NASDAQ.
The shares relate to awards under Honest Company, Inc.'s 2023 Inducement Plan, with 12,680 shares acquired on 08/19/2026 upon vesting of Restricted Stock Units. Bruce previously sold 12,669 shares on 05/20/2026 for $39,780.66. The filing states that all sales were effected solely to cover required taxes and fees due upon RSU vesting and settlement.
The Honest Company, Inc. (HNST) disclosed that officer Carla Vernon filed a Rule 144 notice covering potential sales of the company’s common stock through E*Trade Securities LLC. The filing lists 116,413 shares of common stock with an aggregate market value of $577,408.48, and notes that 107,284,379 shares of Honest Company common stock were outstanding as of August 20, 2026. The shares to be sold are associated with stock obtained upon vesting of Restricted Stock Units under the 2023 Inducement Plan and 2021 Equity Incentive Plan, with a vesting date of August 19, 2026. The notice also reports that Vernon sold 119,389 shares on May 20, 2026 for $374,881.46. The remark states that all sales reported were made solely to cover required taxes and fees upon RSU vesting and settlement.
The Honest Company, Inc. (HNST) received a Rule 144 notice relating to proposed sales of its common stock by officer Brendan Sheehey. The notice covers the potential sale of 26,578 shares of common stock on or after 08/19/2026, with the shares acquired upon vesting of Restricted Stock Units under the company’s 2021 Equity Incentive Plan. A prior sale of 9,784 shares in the last three months for $30,721.76 is also disclosed. The filer notes that all sales reported were effected solely to cover required taxes and fees due upon RSU vesting and settlement.