[Form 4] Honest Company, Inc. Insider Trading Activity
Honest Company, Inc. (HNST) reported an insider transaction by its Chief Innovation Officer on a Form 4. On 11/20/2025, the officer sold 10,595 shares of common stock at a price of $2.6 per share. The filing explains that the sale was made under an approved sell-to-cover plan for executive officers and was conducted solely to cover tax liabilities arising from the vesting of a previously granted Restricted Stock Unit (RSU) award.
After this transaction, the officer beneficially owned 399,662 shares of Honest Company common stock, which includes 252,933 RSUs payable in an equivalent number of shares. The filing indicates that this is a routine equity compensation and tax withholding event rather than a discretionary open-market sale of the full holdings.
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FAQ
What insider transaction did Honest Company (HNST) disclose on this Form 4?
The Form 4 discloses that Honest Company’s Chief Innovation Officer sold 10,595 shares of common stock on 11/20/2025 at a price of $2.6 per share.
Why were shares of Honest Company (HNST) sold in this filing?
The filing states that the shares were sold under an approved sell-to-cover plan for executive officers, and that the sale was made solely to cover tax liabilities from the vesting of a previously granted RSU award.
How many Honest Company (HNST) shares does the executive own after this transaction?
After the reported sale, the executive beneficially owned 399,662 shares of Honest Company common stock.
How many Restricted Stock Units (RSUs) are included in the executive’s Honest Company holdings?
The beneficial ownership total includes 252,933 RSUs, which are payable in an equivalent number of shares of Honest Company common stock.
Is this Honest Company (HNST) insider sale part of a Rule 10b5-1 trading plan?
The form provides a checkbox to indicate transactions under a plan intended to satisfy Rule 10b5-1(c) affirmative defense conditions, indicating the structure for such planned trades, alongside the description of the sell-to-cover plan.
What is the relationship of the reporting person to Honest Company (HNST)?
The reporting person is an officer of Honest Company, serving as the Chief Innovation Officer, and filed the Form 4 as a single reporting person.