Honest Company SVP sells shares to cover taxes

Honest Company, Inc. executive Jonathan Mayle, SVP, Customer Sales, reported an open-market sale of 12,725 shares of common stock on March 5, 2026.

Rhea-AI Filing Summary

Honest Company, Inc. executive Jonathan Mayle, SVP, Customer Sales, reported an open-market sale of 12,725 shares of common stock on March 5, 2026. Shares were sold under an approved sell-to-cover plan solely to pay taxes on the vesting of previously granted RSUs. The weighted average sale price was about $2.85 per share, from individual trades between $2.85 and $2.87. Following this tax-related sale, Mayle beneficially owns 455,391 shares, including 391,911 restricted stock units that will settle in an equivalent number of Honest Company shares.

Insider Trade Summary

Net Seller: 12,725 shares

Net Sell 1 txn

Insider Mayle Jonathan

Role SVP, Customer Sales

Sold 12,725 shs ($36K)

Type	Security	Shares	Price	Value
Sale	Common Stock	12,725	$2.85	$36K

Holdings After Transaction: Common Stock — 455,391 shares (Direct)

Footnotes (3)

1. F1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
3. F3. Includes 391,911 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Honest Company (HNST) report for Jonathan Mayle?

Honest Company reported that SVP, Customer Sales Jonathan Mayle sold 12,725 shares of common stock. The sale occurred on March 5, 2026 and was executed as an open-market transaction under an approved sell-to-cover plan for tax obligations.

At what price did Jonathan Mayle sell Honest Company (HNST) shares?

Jonathan Mayle’s transaction used a weighted average price of $2.85 per share. According to the disclosure, multiple trades occurred in a range from $2.85 to $2.87 per share, and detailed trade breakdowns are available upon regulatory request.

Why did the Honest Company (HNST) SVP sell 12,725 shares?

The 12,725 Honest Company shares were sold solely to cover tax liabilities. The filing explains this was under an approved sell-to-cover plan for all executive officers, tied to the vesting of a previously granted award of restricted stock units (RSUs).

How many Honest Company (HNST) shares does Jonathan Mayle hold after the sale?

After the March 5, 2026 sale, Jonathan Mayle beneficially owns 455,391 shares of Honest Company common stock. This total includes 391,911 RSUs, which are payable in the same number of Honest Company shares when they settle in the future.

What does it mean that 391,911 of Jonathan Mayle’s Honest Company (HNST) shares are RSUs?

The filing notes that 391,911 of Mayle’s holdings are RSUs, or restricted stock units. These RSUs represent a right to receive an equivalent number of Honest Company common shares, typically subject to vesting conditions and future settlement events.

Was Jonathan Mayle’s Honest Company (HNST) share sale discretionary or part of a plan?

The transaction was carried out under a Compensation Committee–approved sell-to-cover plan for all executive officers. The shares were sold specifically to pay associated tax liabilities from the vesting of previously granted RSUs, not as a discretionary portfolio sale.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/09/2026 - 04:58 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mayle Jonathan

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE

SUITE 500

(Street)

LOS ANGELES CA 90094

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Customer Sales

3. Date of Earliest Transaction (Month/Day/Year)
03/05/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/05/2026		S(1)		12,725	D	$2.85(2)	455,391(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Includes 391,911 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.