Honest Company SVP sells 16,602 shares at $2.75

Honest Company SVP of Supply Chain von Kunssberg Etienne sold 16,602 shares of common stock at $2.75 per share in an open-market transaction.

Accepted by SEC EDGAR 03/10/2026 - 04:24 PM EDT

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Rhea-AI Filing Summary

Honest Company SVP of Supply Chain von Kunssberg Etienne sold 16,602 shares of common stock at $2.75 per share in an open-market transaction. This was a relatively small sale compared with his remaining equity exposure.

After the transaction, he holds 292,108 restricted stock units, each payable in one share of Honest Company common stock, so his overall stake in the company remains substantial despite the sale.

Insider Trade Summary

Net Seller: 16,602 shares

Net Sell 1 txn

Insider von Kunssberg Etienne

Role SVP, Supply Chain

Sold 16,602 shs ($46K)

Type	Security	Shares	Price	Value
Sale	Common Stock	16,602	$2.75	$46K

Holdings After Transaction: Common Stock — 292,108 shares (Direct)

Footnotes (1)

F1. Includes 292,108 restricted stock units which are payable in an equivalent number of shares of the Issuer's common stock.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Honest Company (HNST) report for von Kunssberg Etienne?

Honest Company reported that SVP of Supply Chain von Kunssberg Etienne sold 16,602 shares of common stock. The transaction was an open-market sale, documented on a Form 4 insider trading report with the SEC.

At what price did the Honest Company (HNST) executive sell shares?

The Honest Company executive sold 16,602 shares at $2.75 per share. This price reflects the per-share amount disclosed for the open-market sale in the Form 4 filing submitted for von Kunssberg Etienne.

How many Honest Company (HNST) shares does von Kunssberg Etienne hold after the sale?

Following the sale, von Kunssberg Etienne holds 292,108 restricted stock units. Each RSU is payable in an equivalent number of Honest Company common shares, representing his remaining equity-based stake after the reported transaction.

What type of security was involved in the Honest Company (HNST) insider sale?

The insider sale involved Honest Company common stock. The filing also notes that the executive’s remaining position consists of 292,108 restricted stock units, which will settle into the company’s common shares when they vest or become payable.

Is the Honest Company (HNST) insider transaction a buy or sell action?

The transaction is a sell action. Von Kunssberg Etienne executed an open-market sale of 16,602 Honest Company common shares, as identified by transaction code “S” and described as a sale in the SEC Form 4.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

von Kunssberg Etienne

(Last)

(First)

(Middle)

12130 MILLENNIUM DRIVE SUITE 500

(Street)

LOS ANGELES

90094

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, Supply Chain

3. Date of Earliest Transaction (Month/Day/Year)
03/09/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	03/09/2026		S		16,602	D	$2.75	292,108⁽¹⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Includes 292,108 restricted stock units which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	03/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR