How significant is the 4,544-share sale relative to the executive’s Honest Company (HNST) position?

The executive sold 4,544 shares while holding 284,913 Restricted Stock Units afterward. This indicates the reported sale is small compared with his overall equity-based position, which is primarily made up of RSUs in Honest Company common stock.

HNST SVP sells 4,544 Honest Company shares

Honest Company, Inc. senior vice president of supply chain Etienne von Kunssberg sold 4,544 shares of common stock in an open-market transaction at $3.34 per share.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

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Form Type

Rhea-AI Filing Summary

Honest Company, Inc. senior vice president of supply chain Etienne von Kunssberg sold 4,544 shares of common stock in an open-market transaction at $3.34 per share. Following this sale, he holds 284,913 Restricted Stock Units, payable in an equivalent number of Honest Company common shares.

Insider Trade Summary

Net Seller: 4,544 shares

Net Sell 1 txn

Insider von Kunssberg Etienne

Role SVP, Supply Chain

Sold 4,544 shs ($15K)

Type	Security	Shares	Price	Value
Sale	Common Stock	4,544	$3.34	$15K

Holdings After Transaction: Common Stock — 284,913 shares (Direct)

Footnotes (1)

F1. Includes 284,913 Restricted Stock Units which are payable in an equivalent number of shares of the Issuer's common stock.

Key Figures

Shares sold: 4,544 shares Sale price: $3.34 per share Holdings after transaction: 284,913 RSUs +1 more

4 metrics

Shares sold 4,544 shares Open-market sale of common stock

Sale price $3.34 per share Price for 4,544-share open-market sale

Holdings after transaction 284,913 RSUs Restricted Stock Units payable in equal number of shares

Net shares sold 4,544 shares Net-sell direction in transaction summary

Key Terms

Restricted Stock Units, open-market sale, Common Stock

3 terms

Restricted Stock Units financial

"Includes 284,913 Restricted Stock Units which are payable in an equivalent number of shares"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Honest Company (HNST) report in this Form 4?

Honest Company reported that SVP of Supply Chain Etienne von Kunssberg sold 4,544 shares of common stock. The sale was an open-market transaction at a price of $3.34 per share, as disclosed in the Form 4 filing.

How many Honest Company (HNST) shares did the executive sell and at what price?

The executive sold 4,544 shares of Honest Company common stock at $3.34 per share. This was reported as an open-market sale, meaning the transaction occurred on the public market rather than through a private arrangement.

What are Etienne von Kunssberg’s holdings in Honest Company (HNST) after the sale?

After the sale, Etienne von Kunssberg holds 284,913 Restricted Stock Units. These RSUs are payable in an equivalent number of Honest Company common shares, representing his remaining equity-based compensation position reported in this Form 4.

What type of security was involved in the Honest Company (HNST) insider sale?

The transaction involved Honest Company common stock. The Form 4 classifies it as a non-derivative security, with 4,544 shares sold on the open market, while remaining holdings consist of Restricted Stock Units tied to future delivery of common shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/22/2026 - 08:01 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

von Kunssberg Etienne

(Last)

(First)

(Middle)

12130 MILLENNIUM DRIVE SUITE 500

(Street)

LOS ANGELES

CALIFORNIA

90094

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, Supply Chain

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/22/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/22/2026		S		4,544	D	$3.34	284,913⁽¹⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Includes 284,913 Restricted Stock Units which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	05/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR