Honest SVP sells shares to cover RSU taxes

Honest Company, Inc. senior vice president of supply chain von Kunssberg Etienne sold 2,651 shares of common stock on May 20, 2026 at a weighted average price of $3.14 per share.

Rhea-AI Filing Summary

Honest Company, Inc. senior vice president of supply chain von Kunssberg Etienne sold 2,651 shares of common stock on May 20, 2026 at a weighted average price of $3.14 per share. According to the footnotes, the sale was made under an approved sell-to-cover plan to pay taxes on vesting restricted stock units. After this tax-related transaction, the executive directly holds 289,457 shares, including 284,913 RSUs payable in an equivalent number of shares.

Insider Trade Summary

Net Seller: 2,651 shares

Net Sell 1 txn

Insider von Kunssberg Etienne

Role SVP, Supply Chain

Sold 2,651 shs ($8K)

Type	Security	Shares	Price	Value
Sale	Common Stock	2,651	$3.14	$8K

Holdings After Transaction: Common Stock — 289,457 shares (Direct)

Footnotes (3)

1. F1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.14 to $3.19, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
3. F3. Includes 284,913 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Key Figures

Shares sold: 2,651 shares Weighted average sale price: $3.14 per share Post-transaction holdings: 289,457 shares +2 more

5 metrics

Shares sold 2,651 shares Open-market sale on May 20, 2026

Weighted average sale price $3.14 per share Common stock sale to cover taxes

Post-transaction holdings 289,457 shares Direct ownership after sale

RSUs included in holdings 284,913 RSUs Payable in equivalent common shares

Price range of trades $3.14–$3.19 per share Multiple transactions within this range

Key Terms

sell-to-cover plan, Restricted Stock Units (RSUs), weighted average price, vesting

4 terms

sell-to-cover plan financial

"Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers..."

Restricted Stock Units (RSUs) financial

"...upon the vesting of a previously granted award of Restricted Stock Units (RSUs)."

Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

vesting financial

"...tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs)."

Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Honest Company (HNST) report for von Kunssberg Etienne?

Honest Company reported that SVP of Supply Chain von Kunssberg Etienne sold 2,651 shares of common stock. The shares were sold on May 20, 2026 at a weighted average price of $3.14 per share in an open-market transaction.

Why did Honest Company (HNST) SVP von Kunssberg Etienne sell 2,651 shares?

The 2,651 shares were sold solely to cover tax liabilities from vesting restricted stock units. A Compensation Committee–approved sell-to-cover plan applied to all executive officers, indicating this was a routine, tax-driven transaction rather than a discretionary sale for portfolio reasons.

What price range applied to the Honest Company (HNST) insider share sale?

The Form 4 lists a weighted average sale price of $3.14 per share. Footnotes clarify the 2,651 shares were sold in multiple trades at prices ranging from $3.14 to $3.19, and detailed trade data is available upon request from the company or regulators.

How many Honest Company (HNST) shares does von Kunssberg Etienne hold after the sale?

Following the tax-related sale, von Kunssberg Etienne directly holds 289,457 Honest Company shares. This figure includes 284,913 restricted stock units, which are payable in an equivalent number of common shares, indicating a substantial remaining equity stake after the transaction.

Is the Honest Company (HNST) insider sale part of a broader plan?

Yes. The filing states the sale was executed under an approved sell-to-cover plan for all executive officers. This plan allows automatic share sales strictly to cover associated tax liabilities when previously granted restricted stock units vest, making the event a routine compensation-related step.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/22/2026 - 06:17 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

von Kunssberg Etienne

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE SUITE 500

(Street)

LOS ANGELES CALIFORNIA 90094

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Supply Chain

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/20/2026		S		2,651(1)	D	$3.14(2)	289,457(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.14 to $3.19, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Includes 284,913 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	05/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)