[Form 4] Honest Company, Inc. Insider Trading Activity
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Honest Company, Inc. senior vice president of customer sales, Jonathan Mayle, reported an open-market sale of 6,236 shares of common stock at a weighted average price of $3.14 per share. According to the disclosure, the sale was made solely to cover tax liabilities triggered by the vesting of a previously granted award of Restricted Stock Units under an approved sell-to-cover plan for all executive officers. After this transaction, Mayle directly holds 449,155 shares of Honest Company common stock, including 369,282 RSUs that will settle in an equivalent number of shares when they vest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 6,236 shares ($19,581)
Net Sell
1 txn
Insider
Mayle Jonathan
Role
SVP, Customer Sales
Sold
6,236 shs ($20K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 6,236 | $3.14 | $20K |
Holdings After Transaction:
Common Stock — 449,155 shares (Direct, null)
Footnotes (1)
- Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs). The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.14 to $3.19, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Includes 369,282 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
Key Figures
Shares sold: 6,236 shares
Weighted average sale price: $3.14 per share
Post-transaction holdings: 449,155 shares
+2 more
5 metrics
Shares sold
6,236 shares
Open-market sale on 2026-05-20 to cover RSU taxes
Weighted average sale price
$3.14 per share
Average price for shares sold on 2026-05-20
Post-transaction holdings
449,155 shares
Direct ownership after reported sale
RSUs held
369,282 RSUs
Payable in an equivalent number of common shares
Sale price range
$3.14–$3.19 per share
Multiple transactions within this range
Key Terms
Restricted Stock Units (RSUs), sell-to-cover plan, Compensation Committee, weighted average price
4 terms
Restricted Stock Units (RSUs) financial
"vesting of a previously granted award of Restricted Stock Units (RSUs)"
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
sell-to-cover plan financial
"Pursuant to the approved sell-to-cover plan by the Compensation Committee"
Compensation Committee financial
"approved sell-to-cover plan by the Compensation Committee for all executive officers"
A compensation committee is a group within a company's leadership responsible for setting and reviewing how much top executives and employees are paid, including salaries, bonuses, and benefits. It matters to investors because fair and effective pay decisions can influence a company's performance, leadership motivation, and overall governance, helping ensure that the company’s management is aligned with shareholders’ interests.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.